monday.com | AI you’ll love to use

Employees sit in a modern office, bracing for another disappointing “AI implementation.” The mood is flat. Someone shares a silly AI image of an astronaut with two cats, reinforcing how useless previous tools have felt.

Suddenly, the lights drop. Purple neon fills the room. A cloud of smoke appears—and out steps the purple llama, singing a parody of “The Time of My Life.” The llama promises this AI is different: reliable, simple, and ready to handle the work.

The scene jumps back to the office. This time, the energy is upbeat. Teams use Monday.com’s dashboards to plan work, forecast projects, flag risks, and set meetings instantly. The ad ends with an employee playing a saxophone as rose petals fall—a playful sign that the new AI actually works.

The Formula (That Works at Any Budget)

Painful Truth = Teams don’t trust new AI tools.
The ad starts with that skepticism and flips it completely with a musical surprise.
→ Lesson: Break negative expectations with a dramatic tonal shift.

Mascot Parody = The Musical Llama.
The llama returns, now performing a full musical number. It turns workplace AI into something fun, friendly, and memorable.
→ Lesson: A recognizable mascot makes complex tech instantly approachable.

Before & After = Dread to Celebration.
The office starts tense and ends joyful. The clear dashboards bridge that emotional jump.
→ Lesson: Show the emotional benefit, not just the functional one.

Humor Breakdown

The humor comes from contrast—dull office dread versus a purple llama singing an ’80s-style power ballad. The employees’ straight-faced reactions make the absurdity land even harder.

The final saxophone-and-rose-petal moment pushes the joke just far enough to feel celebratory rather than chaotic.
→ Lesson: Use exaggerated, theatrical humor to reframe intimidating topics.

Final Verdict

This ad makes AI feel exciting instead of stressful. The musical llama resets expectations about new tech, while the clean product demo grounds the joke in real capability. Monday.com turns skepticism into enthusiasm by mixing entertainment with clarity.

It’s fun, confident, and effective—all while showing the software in action.

BRAVE-o-Meter Score:
B: 8 | R: 10 | A: 9 | V: 10 | E: 9
BRAVE – 9.2/10

Watch the full ad and learn more:
Website: Monday.com
LinkedIn: Monday.com on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

Share on social media

Related Videos

monday.com | This is monday sidekick

monday.com | monday dev, your dev team will actually love it

Datarails | Get Sheet Done

Steadfast | Dirty Money

CAKE.com | From fortune telling to forecasting

Back to videos