A man sits at his desk in a packed office. He is racing to finish a presentation. His coworkers surround him in tense silence. They count out loud as he clicks through slides: “995… 996… 997…”. One colleague wipes his forehead with a towel. Another fans him like an athlete in overtime. He asks for an “incomprehensible graphic” to show product delivery. A teammate whispers that it’s one of the “forbidden charts.”
Finally, he reaches slide 1,000. The office explodes in celebration. Confetti flies. People cheer like it’s a championship win. Then he freezes. “I didn’t save it.” He clicks once. It’s safe. The celebration resumes.
A voiceover closes the ad: “Enough with the old consultancy bullshit.”
The Formula (That Works at Any Budget)
This ad mocks excess. It turns corporate theater into a spectacle.
Painful truth = Presentations are not progress
More slides do not equal better strategy.
→ Lesson: Expose a bloated industry habit to position your brand as lean and effective.
Genre mashup = Corporate work as sport
The presentation becomes a stadium event. The tension feels athletic.
→ Lesson: Film a boring task using the energy of a different genre to make it memorable.
Single punchline = A direct rejection of tradition
The final line attacks outdated consulting culture head-on.
→ Lesson: Take a clear stance against the old way to define your identity.
Humor Breakdown
The humor comes from exaggeration. The counting feels dramatic. The fanning feels ridiculous. The “forbidden charts” feel painfully familiar. Most corporate professionals have seen those slides. That recognition makes the absurdity land harder.
→ Lesson: Use recognizable office artifacts to prove you understand your audience’s frustration.
Final Verdict
Globant positions itself as the anti-theater consultancy. Instead of celebrating volume, it questions it. Instead of praising complexity, it mocks it. By turning a slide deck into a sporting event, the ad makes traditional consulting look outdated and performative. The message is simple: reinvention beats repetition.
BRAVE-o-Meter Score
B: 8 | R: 8 | A: 8 | V: 8 | E: 7
BRAVE – 7.8 / 10
Watch the full ad & learn more:
Website: Globant.com
LinkedIn: Globant on LinkedIn
