QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun.
The Formula (That Works at Any Budget)
Celebrity Charm + Real People = Instant Trust
DeVito’s familiar face draws you in—but it’s the genuine business owners who keep it grounded. Their real stories pair perfectly with his over-the-top delivery.
→ Lesson: Mix star power with authenticity to create both trust and entertainment.
Comedy + Clear Use Cases = Better Product Recall
Each skit shows off QuickBooks features—like invoicing or mileage tracking—in everyday scenarios, with DeVito guiding the way.
→ Lesson: Humor makes demos stick, especially when tied to relatable moments.
Short Videos + Multi-Channel Reach = Scalable Content
From TV spots to web shorts, the campaign hits audiences across multiple platforms in different formats.
→ Lesson: Use short-form content to stretch your message without losing clarity.
Humor Breakdown
DeVito plays the classic overzealous coach—shouting encouragement, pointing out inefficiencies, and poking fun at disorganized systems. His energy contrasts with the calm practicality of QuickBooks, making the benefits even more obvious (and funny).
→ Lesson: Exaggeration + contrast = comedy that sells.
Final Verdict
QuickBooks’ “Get Yours” campaign nails the balance of comedy and clarity. It entertains while educating, using Danny DeVito’s charisma to spotlight real business problems—and real solutions. It’s a clever, scalable approach to showing how QuickBooks backs small businesses.
BRAVE-o-meter Score:
B-7 | R-8 | A-9 | V-8 | E-8
BRAVE – 8.0/10
Learn more about QuickBooks:
Website: quickbooks.intuit.com
LinkedIn: QuickBooks on LinkedIn
