A woman thanks her coworker for helping her automate tasks with Zapier.
She asks him for his name.
Instead of answering normally, the man suddenly breaks into a full dance routine to Paul Simon’s “You Can Call Me Al.”
He dances through the office, jumps on desks, slides through hallways, and even steals a coworker’s coffee mid-performance.
After the music ends, he casually looks at the woman and says:
“It’s Al.”
The ad ends with the Zapier logo.
The Formula (That Works at Any Budget)
Painful truth = Everyone is obsessed with AI
The ad plays on the similarity between “AI” and the name “Al.”
Instead of talking about artificial intelligence directly, Zapier turns it into a character.
→ Lesson: Use simple wordplay to connect your product to a larger trend.
Visual payoff = Automation creates freedom
The ad never explains automation with dashboards or workflows.
Instead, the saved time becomes a giant office dance sequence.
→ Lesson: Show the emotional result of your product, not just the feature.
Escalation = Small question, massive response
The woman asks a simple question.
The ad responds with a full music-video performance.
→ Lesson: Build comedy by massively overreacting to an ordinary situation.
Single punchline = “It’s Al”
The entire ad builds toward a simple reveal tying the dancing coworker to “AI.”
→ Lesson: A short punchline becomes stronger when the setup is big and memorable.
Humor Breakdown
The humor comes from the contrast between the boring office setting and the dramatic dance routine.
Everyone around him stays relatively normal while he performs like he is starring in an 80s music video.
The deadpan ending makes the joke land even harder.
After all the chaos, he gives the most casual answer possible.
→ Lesson: Pair high-energy visuals with low-energy dialogue for stronger comedic contrast.
Final Verdict
Zapier turns automation into something playful and memorable instead of technical and intimidating.
By using music, physical comedy, and a simple pun, the ad makes AI feel approachable for everyday workers.
It’s a great example of how personality and entertainment can make a software brand stand out.
BRAVE-o-meter Score:
B-9 | R-8 | A-9 | V-9 | E-8
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: https://www.zapier.com
LinkedIn: Zapier on LinkedIn
