RemoFirst | Employing Talent Like It’s the Dark Ages?

A medieval king interviews a warrior for a “data analyst” role. The test? Pull a sword from a stone. “If thou can extract a sword, thou can extract data!” the king declares. The warrior succeeds, destiny fulfilled. The king is thrilled—until he asks where the man is from. The answer: Vancouver.

The mood shifts. The king panics, ranting about fees, red tape, and the chaos of international hiring. In desperation, he even tries to shove the sword back into the stone to undo the decision.

The Formula (That Works at Any Budget)

Painful truth = Hiring by borders is absurd
The ad exaggerates the struggle: the best candidate is right in front of you, but location ruins everything.
→ Lesson: Show outdated practices as laughably illogical.

Historical Metaphor = HR as medieval chaos
Instead of boring paperwork, the ad stages the problem in a throne room. HR headaches become royal drama.
→ Lesson: Wrap dry business issues in a bold, playful setting.

The Twist = The “Chosen One” lives abroad
The sword-in-the-stone moment sets up an epic victory. The twist—global compliance kills the hire—lands as both funny and painfully relatable.
→ Lesson: Subvert a classic story to spotlight your product’s value.

Humor Breakdown

The comedy comes from contrast. Epic fantasy collides with HR bureaucracy. The king’s meltdown over Vancouver—and his hopeless attempt to jam the sword back into the stone—creates a perfect punchline. The absurdity of a warrior applying for a desk job makes it even sharper.
→ Lesson: Drop modern frustrations into ridiculous worlds to make them unforgettable.

Final Verdict

RemoFirst transforms a dry, technical subject into a hilarious sketch. By painting outdated hiring as “dark ages” thinking, the ad makes its solution look modern, obvious, and necessary. It delivers the message with no jargon—just a clear metaphor and a killer visual gag.

BRAVE-o-meter Score:
B-9 | R-9 | A-9 | V-8 | E-9
BRAVE – 8.8/10

Watch the full ad & learn more:
Website: RemoFirst.com
LinkedIn: RemoFirst on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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