Dialpad | Close Deals, Faster

A sales leader walks calmly through her office while chaos swirls around her—calls, notes, and objections flying in every direction. The background is a frantic blur of activity, but she stays composed as pop-up graphics reveal Dialpad AI handling tasks in real time, from live coaching to objection handling. The storm subsides as she effortlessly hits her sales targets, proving that with Dialpad, control is possible even in the most chaotic sales environments.

The Formula (That Works at Any Budget)

Painful Truth = The manual chaos of modern sales
The ad shows how overwhelming sales can be—constant multitasking and distractions that pull reps away from selling. Dialpad positions itself as the solution that cuts through the noise.
→ Lesson: Visualize the chaos your audience feels and show your product as the calm that eliminates it.

Visual Metaphor = A sales floor on fast-forward
Time ramps up around the protagonist while she stays in control. The effect dramatizes how AI creates order in an otherwise frantic environment.
→ Lesson: Use contrasting motion or speed to highlight the difference your product makes.

Single Punchline = “Work beautifully”
The tagline goes beyond productivity. It sells the idea of work that feels elegant and effortless, not just efficient.
→ Lesson: Elevate your message by focusing on the feeling of transformation, not just the functionality.

Humor Breakdown

The humor lies in the exaggerated chaos—sales tasks spinning wildly out of control until the AI steps in. It’s a subtle, satisfying kind of comedy: the pleasure of watching an impossible situation instantly resolved.
→ Lesson: Hyperbole can turn your audience’s stress into an entertaining, relatable moment.

Final Verdict

Dialpad transforms complex features into a visually striking and emotionally resonant story. The ad doesn’t just list what the product does—it shows how it feels to use it. The calm protagonist becomes every salesperson’s fantasy: someone who thrives under pressure thanks to the right tool. This spot nails the balance of drama, aspiration, and clarity.

BRAVE-o-meter Score

B-6 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.0/10

Watch the full ad & learn more:
Website: https://www.dialpad.com
LinkedIn: Dialpad on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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