Product launch & explainer video made simple, made unmissable.
Built for product and portfolio marketing teams in security, identity, fraud, and AI and data infrastructure. The mix of launch, social, paid and sales cuts is agreed per brief.
The video your CMO remembers and your sales team actually sends.
Window · Day 00 → Day 28
Product launches & explainers.Two jobs. One distinctive idea.
Most of the value in security, identity, fraud and AI infrastructure is invisible. It lives inside a check, a key, a model nobody can see. Our job is to make it land.
The launch video
The main piece for the big reveal. Built so a complex announcement carries the keynote, the homepage, the launch-day feed and the press inbox — and gets forwarded by people who rarely forward anything.
- The announcement moment, given weight
- One idea, told so it sticks
- Cut for paid, sales and social on day one
The explainer
The video that earns its place every month after launch. It turns a complex product into something a prospect, a new hire or a board member understands in 90 seconds — the one your sales team reaches for on every call.
- The complex made genuinely simple, still technically true
- Built to run on the site, in sales, in onboarding
- Modular, so it updates as the product does
See how we've done it.Real clients, real launches.
Luna 8 Launch
Hardware security modules protect the keys behind identities, applications and digital transactions, yet few buyers can say what one actually does. For the Luna 8 launch we took the film from concept to final edit: script, storyboard, rendered hardware and kinetic typography, with the key messaging shaped alongside Thales. It launched on the Luna 8 product page and YouTube.
- Client
- Thales
- Format
- 3D animation · Launch
- Runs
- Launch page · YouTube
IDVerse
Buyers needed a simple way to see how the technology behind IDVerse verifies an identity. The client brought the first idea, artwork, and we built it into a full art metaphor, then took the film from script to final cut together with their team. Their sales teams use it to explain the technology to prospects, and it runs on YouTube and Vimeo.
- Client
- LexisNexis Risk Solutions
- Format
- Art metaphor · Explainer
- Runs
- Sales · YouTube · Vimeo
One brief.The cuts your launch needs.
Launch video
The announcement. The one piece that makes the new thing land — for the keynote stage, the homepage and the launch-day feed.
- Length
- 60–90s
- Ratio
- 16:9 + cutdowns
- Runs
- Launch · Keynote · Paid
Product explainer
The year-round video. Makes a complex product make sense in one watch, for anyone who lands on the page cold.
- Length
- 60–120s
- Ratio
- 16:9
- Runs
- Website · Sales · Onboarding
Product walkthrough
The product working. Real screens, real UI, real flows — for buyers who need to see it before they believe it.
- Length
- 90s–3min
- Ratio
- 16:9
- Runs
- Demo pages · Sales enablement
Customer story
Proof in their words. The product seen through a customer's outcome, told as a story rather than a testimonial.
- Length
- 90–120s
- Ratio
- 16:9 + social
- Runs
- Case study · Sales · Paid
Sales cutdowns
The lengths reps actually send. Short, sharp cuts built from the launch video, ready to drop into an email or a follow-up.
- Length
- 15–45s
- Ratio
- 16:9 / 1:1
- Runs
- Outbound · Follow-up · LinkedIn
Paid social cuts
The ratios paid needs. Cuts that land in 3 seconds without sound, sized for every placement from the same shoot.
- Length
- 6–30s
- Ratio
- 1:1 / 4:5 / 9:16
- Runs
- Paid social · ABM · Retargeting
What we agree before production.So nothing surprises you later.
Four checkpoints. You supply the product facts, the person who briefed us signs off each one, and one producer on our side runs the timeline.
Brief and scope
You bring the product, the buyer and the date. We write the brief with you and agree which films and cuts the launch needs, the lengths and ratios, where each one will run, and any language versions or usage rights. Nothing moves until the brief is agreed.
Script, storyboard and technical review
We write the script and draw the storyboard. Your product and technical people check every claim, so what reaches the screen is accurate as well as distinctive. You sign off before we shoot or animate.
Production and first cut
We make the film and show you the first cut. If seeing it for real tells you a different concept would work better, we make that flip inside the agreed price.
Approved versions and delivery
We refine it with you, with unlimited revisions until you're happy, then deliver the final masters, cutdowns and any subtitled or language versions, ready for launch day.
What product marketerssay afterwards.
Outstanding creativity and a seamless process, from concept to delivery everything exceeded expectations.
In a world saturated with cookie-cutter campaigns, our video and creative has smashed benchmarks.
Before you brief us.The questions product marketers actually ask.
What video does a product launch actually need?
Rarely one film. A launch is a set of pieces carrying one creative idea, usually a launch video plus the cuts it needs for sales, paid and social. Which pieces you need is agreed when we scope the brief.
How long does a product launch video take?
Concepts come back seven days after the brief is agreed. A typical launch set runs Day 00 to Day 28, brief to delivered cuts. Portfolio launches, where one idea has to land across several verticals, run longer because the shoot is planned in modular blocks: the vertical agnostic material shot once, the vertical specific material layered on top.
How much does product launch and explainer video cost?
Projects start from $10,000 (USD). Where yours lands depends on four things. Format: animation, live action or mixed media, and how long each film runs. Number of films and cuts: one launch video costs less than a launch video with an explainer, sales cutdowns and paid social cuts. Rights and languages: music and talent licensed for paid media, and subtitled or voiced versions for other markets. Deadline: a tight launch date means more people working in parallel.
A single explainer and a portfolio launch across four verticals are different jobs, so we quote once the brief is agreed. Tell us what you're launching and we'll send a scoped quote.
Do you work on products that have no interface to film?
That is the case the studio is built for. Encryption, a fraud signal, an identity check, what an AI and data platform actually does: none of it films itself. The work starts by finding the metaphor or the character that carries the idea, so the product becomes visible before anyone touches a storyboard.
Not ready to brief yet?Start here.
Choose a format →
Launch video, explainer or demo: what each is for, and when each one backfires.
Prepare a brief →
The nine things a good video brief answers, with a one-page template you can copy.
See the Thales work →
Eleven films across animation, live action and mixed media for one of the biggest names in security.
Compare agencies →
Twelve launch and explainer video agencies for US tech companies, with prices and what each is best at.
Got a launchcoming up?
Tell us what you're launching and we'll send back a free Film Blueprint: research, concepts, script and storyboard. You pay $0 until you sign off the storyboard.