Product launch & explainer video made simple, made unmissable.
Built for product and portfolio marketing teams in security, identity, fraud, and AI and data infrastructure.
For when a complex product has to land with the room, and keep making sense long after launch day. The video your CMO remembers and your sales team actually sends.
Window · Day 00 → Day 28
Output · Hero · Social · Paid · Sales
Product launches & explainers.The complex, made simple. The simple, made unmissable.
Most of the value in complex tech is invisible — it lives inside a chip, a network, a data centre, a protocol nobody can see. Our job is to make it land.
The launch video
The hero piece for the big reveal. Built so a complex announcement carries the keynote, the homepage, the launch-day feed and the press inbox — and gets forwarded by people who rarely forward anything.
- The announcement moment, given weight
- One idea, told so it sticks
- Cut for paid, sales and social on day one
The explainer
The video that earns its place every month after launch. It turns a complex product into something a prospect, a new hire or a board member understands in 90 seconds — the one your sales team reaches for on every call.
- The complex made genuinely simple, still technically true
- Built to run on the site, in sales, in onboarding
- Modular, so it updates as the product does
One brief.A full kit of cuts.
Hero launch video
The announcement. The one piece that makes the new thing land — for the keynote stage, the homepage and the launch-day feed.
- Length
- 60–90s
- Ratio
- 16:9 + cutdowns
- Runs
- Launch · Keynote · Paid
Product explainer
The year-round video. Makes a complex product make sense in one watch, for anyone who lands on the page cold.
- Length
- 60–120s
- Ratio
- 16:9
- Runs
- Website · Sales · Onboarding
Product walkthrough
The product working. Real screens, real UI, real flows — for buyers who need to see it before they believe it.
- Length
- 90s–3min
- Ratio
- 16:9
- Runs
- Demo pages · Sales enablement
Customer story
Proof in their words. The product seen through a customer's outcome, told as a story rather than a testimonial.
- Length
- 90–120s
- Ratio
- 16:9 + social
- Runs
- Case study · Sales · Paid
Sales cutdowns
The lengths reps actually send. Short, sharp cuts built from the hero, ready to drop into an email or a follow-up.
- Length
- 15–45s
- Ratio
- 16:9 / 1:1
- Runs
- Outbound · Follow-up · LinkedIn
Paid social cuts
The ratios paid needs. Cuts that land in 3 seconds without sound, sized for every placement from the same shoot.
- Length
- 6–30s
- Ratio
- 1:1 / 4:5 / 9:16
- Runs
- Paid social · ABM · Retargeting
What product marketerssay afterwards.
Our second video project with Black Camel was another great success — a true collaboration on actors, script and setting, all coming together to create a truly impactful story.
In a world saturated with cookie-cutter campaigns, our video and creative has smashed benchmarks.
Three more thingswe make.
Brand campaigns
For brand teams whose work has to hold the same craft standard as the product. Category-defining videos and rebrands that change how the org talks about itself.
Demand generation
Performance creative for growth teams. Paid cuts that land in 3 seconds without sound, and short-form hooks built for ABM sequences.
Event video
For event organisers and in-house teams. Year-out hype videos, exhibitor-pitch pieces that sell booth space, and recap reels that book next year's sponsors.
Before you brief us.The questions product marketers actually ask.
What video does a product launch actually need?
Rarely one film. A launch is a cluster of pieces carrying one creative idea: a hero announcement for the keynote and the press, a walkthrough that shows what the product does, sales cutdowns at 30, 60 and 90 seconds for sequences and champion forwards, and paid cuts at 1:1, 4:5 and 9:16 built to land sound off. We scope the cluster to the real surface area of the launch, so it arrives as one whole thing rather than a stack of files.
What is the difference between a launch video and an explainer?
A launch video has one moment to make a product land: the keynote, the announcement, the week the category is paying attention. An explainer does the year-round work of keeping it understood, in sales sequences, in Highspot, in the cold email a rep sends on a Tuesday. Most product marketing teams in security, identity, fraud and AI and data infrastructure need both, and both work harder when they carry the same creative idea.
How long does a product launch video take?
Concepts come back seven days after the brief is agreed. A typical launch set runs Day 00 to Day 28, brief to delivered cuts. Portfolio launches, where one idea has to land across several verticals, run longer because the shoot is planned in modular blocks: the vertical agnostic material shot once, the vertical specific material layered on top.
How much does product launch and explainer video cost?
Quoted per project and scoped around the launch tier. The number follows the set of pieces, the volume and the delivery window. A single explainer and a portfolio launch landing across four verticals are different scopes, so the price gets built once the brief is agreed.
What happens if the first cut is not right?
The assembly cut is a checkpoint. It is the first version you see after production, and sometimes the real thing surprises everyone. If you want to move to a different concept at that point, we make the flip inside the agreed price.
Do you work on products that have no interface to film?
That is the case the studio is built for. Encryption, a fraud signal, an identity check, what an AI and data platform actually does: none of it films itself. The work starts by finding the metaphor or the character that carries the idea, so the product becomes visible before anyone touches a storyboard.
Got a launchcoming up?
Tell us what you're launching and we'll send back free concepts, scripts and storyboards — yours to keep and take to your CMO.
