A narrator walks through a bright, modern office and contrasts two supply chain teams. First, we see “their” team.
That team operates in a dark, frantic environment. Employees spin in their chairs. Phones ring. Weather delays and demand swings create chaos. Everyone reacts in real time.
Then the camera shifts to “this” team, powered by Anaplan. The lighting is brighter. The movement is calmer. When an executive rushes in with an urgent request, the employee calmly replies that the scenario has already been modeled.
Using Anaplan’s AI-driven planning tools, the team stays ahead of change. The ad ends with a small but symbolic win. Coffee is ready just as a colleague arrives with donuts.
The Formula (That Works at Any Budget)
Supply chain volatility often creates constant pressure. However, predictive planning can shift teams from reaction to control. This ad visualizes that emotional difference.
Visual juxtaposition = Chaos vs. calm
The spinning chairs and dim lighting represent reactive management. In contrast, the bright office and steady posture signal preparedness.
→ Lesson: Use environmental contrast to communicate emotional transformation.
The preemptive hero = Solving it before it’s asked
The employee does not scramble. Instead, the answer already exists. Proactivity becomes the real advantage.
→ Lesson: Show preparedness as a competitive edge, not just a feature.
Metaphorical scaling = An alphabet of possibilities
Rather than listing technical capabilities, the ad simplifies the idea into an “A to Z” metaphor. The message feels expansive yet accessible.
→ Lesson: Translate complex data capacity into universal concepts.
Humor Breakdown
The humor comes from exaggeration. Watching professionals spin helplessly in office chairs highlights the absurdity of constant reaction mode.
Meanwhile, the calm team appears almost too prepared. The coffee-and-donuts moment adds a subtle punchline.
→ Lesson: Use exaggerated inefficiency to make proactive efficiency look effortless.
Final Verdict
Anaplan succeeds by focusing on mindset rather than metrics. The ad shows how intelligence changes the atmosphere of an office.
By framing supply chain planning as a move from panic to precision, Anaplan makes its value clear without heavy technical explanation. The result is polished, relatable, and strategically sharp.
BRAVE-o-Meter Score
B: 8 | R: 9 | A: 8 | V: 8 | E: 9
BRAVE – 8.4 / 10
Watch the full ad & learn more:
Website: Anaplan.com
LinkedIn: Anaplan on LinkedIn
