The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”
“HUBSPOT CRM – FREE TO GET STARTED.”
She spoons up the beans, happily declaring: “So much bang for your buck.”
The Formula (That Works at Any Budget)
Painful truth = Business tools often cost too much
The ad tackles a real friction point: software can feel bloated and overpriced.
→ Lesson: When value is your advantage, lead with it clearly and proudly.
Simple analogy = CRM compared to a bowl of beans
Instead of diving into product features, the ad uses a basic food metaphor to explain affordability.
→ Lesson: Use familiar comparisons to explain pricing in a memorable way.
Visual punchline = Menu reveal in the background
The joke lands visually. The “CRM = 2¢ beans” comparison is written on the wall, not said aloud.
→ Lesson: Let background details support your core message and reward rewatching.
Humor Breakdown
The ad plays with absurd contrast—comparing high-tech CRM software to a saloon snack. The cowgirl’s enthusiasm for beans makes the joke land. It keeps the tone quirky, simple, and charming.
→ Lesson: Don’t overcomplicate your concept. Humor works when it’s grounded in a single, silly idea.
Final Verdict
This ad drives home one message: value. With just one character, one setting, and a cheap bowl of beans, HubSpot turns CRM into something feel-good and friendly. It shows that smart software doesn’t have to come with a premium price tag.
BRAVE-o-meter Score
B-7 | R-8 | A-7 | V-7 | E-8
BRAVE – 7.4/10
Watch the full ad & learn more:
Website: https://hubspot.com
LinkedIn: HubSpot on LinkedIn
