A businesswoman is negotiating a contract when the client pushes for a lower price. Instead of guessing, she turns to Copilot in Excel for guidance. Using her company’s data, Copilot calculates her minimum acceptable price and suggests alternative deal structures. Armed with those insights, she proposes a revised offer that satisfies both sides. The deal closes successfully, and everyone in the room begins to float into the air, visualizing the feeling of a successful negotiation.
The Formula (That Works at Any Budget)
Painful truth = Decisions need to happen fast
Negotiations often require immediate answers. There isn’t always time to stop a meeting and analyze spreadsheets.
→ Lesson: Show your product helping users make confident decisions when the pressure is highest.
Product demo = Questions become strategy
The user asks simple business questions and receives practical recommendations she can use immediately.
→ Lesson: Demonstrate how your product fits naturally into the user’s workflow.
Visual payoff = The win feels real
The floating chairs and people transform a standard contract discussion into a memorable moment.
→ Lesson: Use a visual metaphor to make an emotional outcome easy to understand.
Humor Breakdown
The humor comes from the unexpected ending. The negotiation is serious and professional, but once the agreement is reached, everyone begins floating above the floor. It’s a playful way to show the relief and excitement that comes with closing an important deal.
→ Lesson: A simple visual gag can make a business outcome more memorable.
Final Verdict
Microsoft keeps the message focused on a real business challenge: making smart decisions during a live negotiation. By showing Copilot delivering insights in seconds, the ad positions Excel as more than a spreadsheet tool. It becomes a strategic advisor that helps users negotiate with confidence. The floating boardroom adds just enough creativity to make the story stick.
BRAVE-o-meter Score:
B-6 | R-8 | A-7 | V-6 | E-9
BRAVE – 7.2/10
Watch the full ad & learn more:
Website: https://www.microsoft.com
LinkedIn: Microsoft on LinkedIn
