Two enthusiastic managers walk through a busy office. They announce that the “new computers have arrived.” They call the machines a game changer. The camera reveals the upgrade. Each laptop has only two massive keys: “Copy” and “Paste.” An employee pounds the buttons without thinking. Meanwhile, a manager proudly explains that it’s the “same solution for all our clients.”
Then a pop-up appears on the screen: “Press ENTER to continue.”
The room goes silent. There is no Enter key. The team stares at the screen, stuck. The ad ends with the line: “Enough with the old consultancy bullshit.”
The Formula (That Works at Any Budget)
This ad attacks sameness. It turns repetition into a visual joke.
Painful truth = One-size-fits-all consulting feels lazy
Many firms recycle the same playbooks for every client.
→ Lesson: Take an industry shortcut and exaggerate it to expose the flaw.
Visual metaphor = The two-button keyboard
Copy and Paste become physical symbols of recycled thinking.
→ Lesson: Use simple props to represent abstract professional failures.
Critical failure = The missing Enter key
Eventually, action is required. However, the system cannot move forward.
→ Lesson: Show the exact moment your competitor’s approach breaks down.
Humor Breakdown
The humor is dry and deliberate. The managers speak with total confidence. Yet the tool is clearly useless. Their excitement highlights the absurdity. The missing Enter key becomes the punchline. It proves that repetition cannot solve new problems.
→ Lesson: Use exaggerated corporate enthusiasm to mock outdated habits.
Final Verdict
Globant positions itself as the opposite of copy-paste consulting. Instead of recycled solutions, it promises reinvention. By using one simple visual gag, the ad makes a sharp point about originality. It is bold, clear, and difficult to ignore.
BRAVE-o-Meter Score
B: 8 | R: 8 | A: 8 | V: 8 | E: 7
BRAVE – 7.8 / 10
Watch the full ad & learn more:
Website: Globant.com
LinkedIn: Globant on LinkedIn
