The ad opens with a developer saying they “love monday dev already.” We then meet Doug—the “Fields & Columns Admin”—who keeps getting bombarded with requests to update epics and start sprints. Doug is clearly overwhelmed, but secretly enjoys being needed. Suddenly, he’s the one presenting to the team. Standing on stage, Doug introduces monday dev: a fully customizable, AI-powered platform built to manage sprints and software development. It offers flexible boards, agile insights, dashboards, and reports—no extra add-ons required. Best of all, it connects to other departments because it’s built on monday.com. The devs applaud. The final screen says “Give Doug a break. monday dev works for you.” Cut back to the couch: the devs are now fans. Doug is free.
The Formula (That Works at Any Budget)
Painful truth = Manual bottlenecks slow teams down
The ad shows how relying on one person to manage sprint tools creates constant interruptions, frustration, and delays.
→ Lesson: Highlight the friction that manual systems create—especially when one person holds all the control.
Character-driven problem = Doug, the overwhelmed admin
Doug is lovable but outdated. He’s a stand-in for every over-relied-upon team member stuck managing systems no one else wants to touch.
→ Lesson: Use one character to personify a larger workflow issue—it makes the problem feel personal and real.
Clear solution = monday dev automates the process
Once Doug introduces the platform, we see how monday dev replaces the need for constant handholding. Boards, dashboards, and AI do the work—seamlessly.
→ Lesson: Tie your solution directly to the pain point and show how it removes complexity, not adds to it.
Humor Breakdown
The comedy comes from Doug’s frazzled-yet-flattered energy. He loves being needed, but it’s too much. The twist is clever: Doug becomes the champion of the tool that replaces him. The applause he gets from the developers he used to serve is ironic and satisfying. It pokes fun at how often tech teams rely on gatekeepers instead of scalable tools.
Lesson: Use light, situational humor rooted in workplace truth to make your point feel authentic—not forced.
Final Verdict
Monday dev delivers a smart, relatable message: if your development team still depends on someone like Doug, it’s time for an upgrade. The ad highlights a common bottleneck, introduces the solution through the same character, and drives home how monday dev automates sprint management while integrating with the rest of your organization. It’s memorable, funny, and clear about the product’s value.
BRAVE-O-Meter Score:
B-6 | R-8 | A-7 | V-6 | E-9
BRAVE – 7.2/10
Watch the full ad & learn more:
Website: https://monday.com
LinkedIn: monday.com on LinkedIn
