We make B2B video
that doesn’t blend in.
A B2B video studio for complex tech and engineering.
Across product marketing, brand and demand — built for categories where everything else looks the same.
B2B tech leaders.
They come back.
Since 2023 we’ve made film for the brands shaping their categories. Most more than once.
B2B creative stopped being
creative.
Twenty years in B2B demand gen and social taught the founder one thing: creativity is the only lever that scales. ClickUp, Monday, Slack didn’t become category-defining brands on better media buying.
We started Black Camel in 2023 to bring that craft to B2B tech. We began with brand films — live action, wit, craft. But the work clients kept asking for was product marketing. Launches nobody watched. Explainers nobody finished.
That’s mostly where we live now — launch and explainer video for complex tech, built to be sent, forwarded, remembered.
Different. By craft,
not by accident.
Four levers, every brief. The difference between a film the category remembers and one that disappears in a week.
A clever metaphor.
A frame that gives a technical product a shape the buyer hasn’t seen. Not analogy-by-explainer. Real category-level thinking that gives the product a new outline.
Subtle humour.
The smile of recognition, not the laugh out loud. Most B2B tech video is allergic to wit. That’s the opening.
Story, not explanation.
Almost every B2B tech video is built as an explainer. Ours start with a story and let the product live inside it. Story holds attention. Explanation gets skipped.
A distinct creative direction.
Art, type, motion, sound, pacing — none of it shared with the rest of your category. If a competitor’s video could be re-dubbed and pass for yours, we’ve failed before we started.
“How do you NOT make SAP boring? Ask Black Camel to help! Their videos literally took our audience on a journey they will never forget.”
Meet the camels.
The things buyers ask us first.
Q 01What is Black Camel Agency?
Black Camel Agency is a B2B video production studio that makes launch video and explainer video for enterprise technology companies whose products are hard to show on screen. Founded in 2023, it works across London, Durham in North Carolina, Cannes and Cape Town, mainly in cybersecurity, identity and access management, fraud and compliance technology, and AI and data infrastructure.
Q 02Who does Black Camel work with?
Product and portfolio marketers at B2B cybersecurity, identity, fraud and compliance, and AI and data infrastructure companies, usually with more than one product line to launch. Thales, LexisNexis Risk, Ping Identity, Crusoe and Acalvio are reference points for the kind of organisation we work inside.
Q 03What kind of video do you make?
Launch video and explainer video, which is where we lead. The work is animation, motion design, live action or a mix, chosen by what the idea needs rather than by what the studio prefers. Customer stories, brand films, demand creative and recruitment video follow the same craft logic and usually arrive once a relationship exists.
Q 04Where are you based, and who does the work?
We work across four countries: London, Durham in North Carolina, Cannes and Cape Town. Pre and post run out of Cape Town, with crews wherever the shoot is. The people who pitch you are the people in the brief, the storyboard and the final cut.
Tell us what you’re
working on.
We’ll come back with concepts, a script, and storyboards — before any contract.
