Two men represent Matomo and Google Analytics 4 (GA4). GA4 announces he needs to get a report and immediately launches into an absurd obstacle course. He darts around cones, grabs a file, and clumsily jumps through a giant hoop—only to get tangled and collapse. Matomo, completely still the entire time, watches with a deadpan face and dryly remarks, “Well, that was… complex.” Matomo positions itself as the simple, no-nonsense alternative to the chaos of GA4.
The Formula (That Works at Any Budget)
Painful truth visualized through physical comedy
This ad turns a common frustration—how hard it is to get simple data from GA4—into a literal obstacle course. It taps into a shared pain point many marketers know all too well.
→ Lesson: If your competitor is complex, show it visually in the most absurd way possible.
Platform personification makes features emotional
GA4 is portrayed as an overactive, inefficient guy doing way too much. Matomo is calm, still, and quietly confident.
→ Lesson: Give your product and your competitor distinct human personalities to dramatize their difference.
A single punchline seals the joke
The entire scene builds to one line: “Well, that was… complex.” It’s understated, but it hits hard because the chaos came first.
→ Lesson: A simple, dry punchline can land better than anything loud—especially when the visuals do the heavy lifting.
Humor Breakdown
The slapstick is strong.
The ad doesn’t tell you GA4 is complicated—it shows it. Watching someone physically jump through hoops to pull a basic report is funny because it’s so relatable.
The quiet Matomo character makes it even better by saying almost nothing at all.
→ Lesson: If your product is the simpler option, let the competitor clown themselves. You don’t need to oversell it.
Final Verdict
Matomo keeps proving you don’t need huge effects or a long script to win in B2B. By turning a UX pain point into a hilarious visual gag, they make their brand feel smart, efficient, and human—all without listing a single feature. It’s clever, fast, and instantly shareable.
BRAVE-o-meter Score
B-8 | R-9 | A-8 | V-8 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: https://matomo.org
LinkedIn: Matomo on LinkedIn
