Vonage | Does That. Bagpipe Exile

A woman leads a professional video call, confidently presenting architectural plans on her screen.

As the camera pulls back, it’s revealed she’s not in an office—but sitting inside a small wooden children’s playset in her backyard. Inside the house behind her, her daughter loudly practices the bagpipes while another child sits nearby wearing noise-canceling headphones.

Despite the chaos, she stays completely composed, even pausing to encourage her daughter through the window before continuing her meeting.

A voiceover sums it up:
“Need to collaborate from anywhere because your daughter took up the bagpipes? Vonage does that.”

The Formula (That Works at Any Budget)

Painful truth = Working from home isn’t ideal

The ad highlights the unpredictability of remote work—noise, distractions, and lack of proper space.

→ Lesson: Start with a relatable frustration your audience deals with daily.

Visual irony = Boardroom meeting in a playhouse

The contrast between a high-stakes business presentation and a tiny backyard playhouse clearly demonstrates flexibility.

→ Lesson: Show your product’s value through environment, not explanation.

Single punchline = “Vonage does that”

The brand keeps it simple, positioning itself as the enabler of seamless work from anywhere.

→ Lesson: Tie your brand name directly to solving a specific, relatable problem.

Humor Breakdown

The humor is grounded in relatability and exaggeration. Many people have dealt with background noise on calls—but relocating to a children’s playhouse takes that reality to a funny extreme.

The bagpipes add an extra layer of chaos, while the mother’s calm professionalism keeps the situation grounded.

→ Lesson: Take a common problem and push it slightly further to make it memorable.

Final Verdict

Vonage captures the reality of modern remote work with a simple, visual idea. By focusing on flexibility in a chaotic home setting, the ad makes its communication platform feel practical, reliable, and essential.

It’s a clear, relatable execution that shows—not tells—how the product fits into real life.

Brave-o-meter Score

B-7 | R-9 | A-8 | V-8 | E-8
BRAVE – 8.0/10

Watch the full ad & learn more

Website: https://www.vonage.com
LinkedIn: https://www.linkedin.com/company/vonage/

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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