RemoFirst | Still Hiring Like It’s 1425? Let’s Fix That

Inside a medieval throne room, an advisor proudly unveils a map covered in portraits of potential candidates for an accountant role. The king beams and asks how many fall “within our legal borders.” The advisor’s grin fades. “One,” he admits. The king slumps in disappointment. The single local candidate is revealed—a raccoon. The advisor tries to spin it: “With thumbs, my lord!”

The Formula (That Works at Any Budget)

Painful truth = The tiny local talent pool
The setup starts grand but collapses to one absurd option. It perfectly shows the limits of border-based hiring.
→ Lesson: Juxtapose abundance with scarcity to spotlight the problem.

Historical Metaphor = Hiring stuck in the dark ages
A throne room transforms a boring HR issue into a visual gag. The outdated strategy instantly feels medieval.
→ Lesson: Use historical settings to make old methods look ridiculous.

The Punchline Reveal = The raccoon candidate
The laugh lands with the reveal. The one “qualified” local hire isn’t even human. The raccoon symbolizes scraping the bottom of the barrel.
→ Lesson: Exaggerate the consequence of the problem until it’s absurdly clear.

Humor Breakdown

The joke builds slowly. A dramatic map of candidates creates high expectations. The king’s question shrinks it down. The raccoon reveal delivers the punchline, and the advisor’s hopeful line is the perfect closer.
→ Lesson: Build tension, then undercut it with a ridiculous payoff.

Final Verdict

RemoFirst makes a serious point with a simple, funny sketch. Restricting hiring to borders isn’t just limiting—it’s laughable. By pushing the idea to an extreme, the ad makes the need for global hiring obvious without a word of jargon.

BRAVE-o-meter Score:
B-9 | R-9 | A-9 | V-9 | E-9
BRAVE – 9.0/10

Watch the full ad & learn more:

Website: RemoFirst.com
LinkedIn: RemoFirst on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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