A pleasure working together. We all love the outcome. We're already thinking about the next episodes for our little robot character.Ege Akpinar CEO · Pointr
Reel No. 2 6 / S P R
A B2B film studio. Cape Town · London · 2022
Filed under Cybersecurity · AI · SaaS · Fintech
Product marketing video for B2B tech. The kind that doesn't put
the room to sleep.
For cybersecurity, AI infrastructure, B2B SaaS, data and fintech. Trusted by Thales, LexisNexis, Crusoe, Exclusive Networks and Ping.
Talk to us about your next launch → Trusted by B2B tech product marketing teams ★ 500+ Films · ★ 35 Brands · ★ 15 Countries · ★ Since 2022
ThalesLexisNexisPing Identity Exclusive NetworksCrusoeCatchpoint WowzaWorkatoPointr SysaidAcalvioPurchasely ThalesLexisNexisPing Identity Exclusive NetworksCrusoeCatchpoint WowzaWorkatoPointr SysaidAcalvioPurchasely
01 Reel · Selected · 2022–26
Some of our work. 12 films, 12 different bets.
TK 01 · Product Explainer IDV_ART_V6.MOV 16:9 · 4K TK 02 · Software Explainer THALES_BCSS.MOV 16:9 · 2K TK 03 · Product Demo PNTR_MAPSCALE.MOV TK 04 · Product Flow PURCHASELY_FLOW.MOV TK 05 · Hero Brand Film VIV_XHELL.MOV TK 06 · Event Video THALES_360.MOV 16:9 · 4K TK 07 · Brand Film WORKATO_SYMPHONY.MOV 16:9 · 4K TK 08 · Software Explainer THALES_CTE_RANSOM.MOV TK 09 · Case Study Animation CRUSOE_AI_CASE.MOV TK 10 · TVC / Brand CNTF_TVC_V11.MOV TK 11 · Demand Gen / ABM INFLU2_SUPERCADENCE.MOV 16:9 · 2K TK 12 · Series / Brand THALES_IAM_KNIGHT.MOV 16:9 · 2K
LexisNexis
ID Verification · Neural Network
Thales
BCSS Software Explainer
Pointr
MapScale · Indoor Mapping
Purchasely
Subscription Flow
Vividly
Xhell · Brand Campaign
Thales
Passwordless 360
Workato
Enterprise Orchestration
Thales
CTE · Ransomware
Crusoe
AI Infrastructure Report
Centrafin
Mascot Launch
Influ2
Supercadence
Thales
IAM · Knight Series
See more of our work End of Reel 01 · 12 / 127 cuts
Next reel · Brand campaigns
Next reel · Brand campaigns
On Set · Cape Town & on location · 2025 BTS · Reel No. 26
Behind the scenes · production crews on location Filmed by Black Camel
Index · What we make
What we make.
Films that ladder into product launches, brand campaigns and demand-gen pipelines. One idea, three formats, one team.
01Format · A
Product launches & explainers
Hero launch films · Product explainers · Customer stories
Hero films, explainers and social cutdowns for product marketing teams. Built for launches, feature announcements and category storytelling. Assets that feed LinkedIn, paid and sales enablement on day one.
Examples · LexisNexis Vermeer · Thales Biometric FIDO · LexisNexis Deepfakes
AudienceProduct
Marketing
Marketing
02Format · B
Brand campaigns
Brand campaigns · Founder stories · Rebrand launches
For brand teams and CMOs who want their brand to feel as considered as their product. Bigger budgets, bigger ideas, the same writing brain.
Examples · Centrafin Mascot · Vividly Brand Campaign · Crusoe Rebrand
AudienceBrand Teams
& CMOs
& CMOs
03Format · C
Demand generation
Paid social ads · Problem-aware explainers · Problem-solution ads
For demand gen and growth teams running paid social, ABM and pipeline campaigns. Performance ads, problem-aware explainers and short-form hooks built to test, iterate and convert.
Examples · Workato Integration Explainer · Catchpoint Performance Monitoring · Thales Astronaut
AudienceDemand Gen
& Growth
& Growth
Index · How it gets made
Disciplines.Six crafts, one studio.
Every format a B2B tech video brief calls for, made by one team in one studio.
Discipline · 0101
Live Action
Crews for any location, with a full live action studio in Cape Town. Actors, sets, props and locations all sourced and run by one production team.
Cinema · Documentary · Studio
Discipline · 0202
3D & CGI
When the product lives inside a chip, a network or a data centre, we build it. Photoreal renders, product visualisation, technical animation.
Product · Technical · Photoreal
Discipline · 0303
Motion & 2D
Type that thinks, frames that breathe. Built for product explainers, paid social and demand gen at scale, from kinetic typography to character-led story.
Editorial · Kinetic · Type-Led
Discipline · 0404
Mixed Media
Live action and animation cut into the same film. A real human up front, the product abstraction behind, the two crafts layered into one piece.
Hybrid · Layered · Composited
Discipline · 0505
AI Video
One craft in our kit. We use AI for variants, environments, ideation and finished frames when the brief calls for it.
Generative · Considered · On-Brief
Discipline · 0606
Post & Edit
Colour, sound design, score and finishing. Kept in the room with the edit so the film lands as one piece from first cut to delivery.
Grade · Sound · Score · Finish
Client Quotes · Selected · 03 Verified clients · 2024–2026
A seamless collaboration on actors, script, and setting, all coming together to create a truly impactful story.Howard Beader VP Product Marketing · CatchPoint
Outstanding creativity, a seamless process. From concept to delivery everything exceeded expectations.Marco Henken ABM Creative Lead · Thales
Got a launch in mind?
Talk to us about your next launch → How it works · Process
Brief on Monday. Concepts the Monday after.
DAY 00
01 · Brief Call
Thirty minutes. No deck. No upsell.
You tell us what you're launching, what's worked before, and what's allowed to be a bit weird. We listen, we ask, we leave.
DAY 07
02 · Concepts
Three to five ideas. Seven days.
Fully thought-through concepts you can take to your CMO on Tuesday. Not moodboards. Not strategic directions. Real ideas, written down.
DAY 10
03 · Scripts
The full script on the one you pick.
Scene by scene, line by line. Final-draft writing you'd be happy putting in front of legal, sales, and the rest of the marketing team.
DAY 14
04 · Storyboards
See the film before it's shot.
Frame-by-frame visual treatment. Approve, refine, or change direction before the cameras roll.
DAY 21
05 · The Film
We shoot, animate, direct.
Live action, animation, motion, stop motion, AI imagery, mixed. Whatever the concept needs. The crew we deploy depends on the brief.
DAY 28
06 · Post
Edit. Sound. Colour. Finals.
Cut for hero, social, paid, sales enablement. Every channel built into the timeline from day one.
Who we are · Black Camel AgencyA B2B tech
A B2B tech
video agency.
Office · 01 London
Studio · 02 Cape Town
Office · 03 Durham, NC
Office · 04 Cannes
Black Camel is a B2B video agency for B2B tech. Cybersecurity, AI infrastructure, B2B SaaS, data platforms, fintech infrastructure.
Head office in London. Production studio in Cape Town. Working exclusively with tech companies across the UK, Europe and USA.
The same talent pool that works on Netflix's One Piece, HBO's Raised by Wolves, The Crown, Black Mirror, BMW, Mercedes and Nike. Cape Town's been one of the world's busiest international production hubs for decades. The crews work to the same standards as London and LA.
We deliver across every major B2B tech timezone. Calls in US and EU mornings, work overnight, finals before the next stand-up.
Founded2022 · Cape Town · London SectorsCybersecurity · AI Infra · B2B SaaS · Data · Fintech CrewDirectors · DPs · Writers · Animators · Edit · Sound · Colour FormatsLive action · 2D / 3D · Stop motion · Mixed AI
Clutch · 05 awards
London & UK · 2025
London & UK · 2025
Agency reviews
Verified · Independent
Verified · Independent
Talk to us Got a B2B tech launch
Got a B2B tech launch
coming up?
Brief us
Tell us what you're working on.
Or visit Cape Town · London
Durham · Cannes
Durham · Cannes
Pre & post in Cape Town. Crews everywhere else.
