Monday.com | Expect more from your CRM with monday CRM

An office worker stands up—literally—on his desk, shouting about how much he hates their slow, clunky CRM. He demands a faster system that actually helps him do his job. His team cheers. But another colleague calmly chimes in: they already use monday CRM. He shows off its clean dashboard, sales pipelines, quote generator, and email tracking tools. No more waiting forever to generate reports. The frustrated man is intrigued. The ad ends with the line: “monday CRM. Do it faster.”

The Formula (That Works at Any Budget)

Painful truth = CRMs slow you down instead of helping you sell
The ad opens with a universal frustration—most CRMs are inefficient, hard to use, and feel outdated.
→ Lesson: Put the frustration front and center to connect with your audience’s lived experience.

Exaggerated behavior = Desk speech meltdown
The main character turns a simple complaint into a full-blown workplace protest.
→ Lesson: Use physical exaggeration or theatrical moments to dramatize common pain points in a fresh, attention-grabbing way.

Product clarity = Showcasing dashboards, quotes, and automation
The colleague’s calm demo cuts through the noise—literally—and shows real monday CRM features solving real problems.
→ Lesson: Let your product visually prove its value by showing specific tools and how fast they work.

Humor Breakdown

The comedy comes from contrast: one character goes full chaos, shouting from his desk. The other stays calm, simply recommending monday CRM. That dry “you could’ve avoided this” moment makes the ad land. It’s office humor built on escalation and release—a structure that mirrors the problem/solution journey.

Final Verdict

This ad nails the core message: most CRMs are a nightmare. monday CRM offers a faster, simpler alternative—without the usual headaches. The storytelling is tight, the humor is relatable, and the product demo is crystal clear. A memorable B2B ad that doesn’t feel like one.

BRAVE-o-meter Score: 

B-7 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.2/10

Watch the full ad & learn more:
Website: https://monday.com/crm
LinkedIn: monday.com on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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