The ad is set inside a dramatic theater. On stage, a performer in a frantic, oversized white suit acts out his business struggles—he needs help with scheduling, ticketing, and promoting his shows. Another performer, dressed in a calm, geometric costume, responds with quiet, confident gestures. An audience member whispers the translation: “He’s telling him to Squarespace it.”
The ad ends by showing a clean, professional Squarespace website for the performance—proving that all the problems were solved.
The Formula (That Works at Any Budget)
Painful truth = Creatives need more than just a portfolio
This ad speaks directly to artists, performers, and creators. It’s not enough to show your work—you also need to run the business behind it: schedule events, sell tickets, and promote your brand.
→ Lesson: Don’t just sell your product as a platform. Sell it as the full system creatives need to thrive.
Abstract made visual = Business problems as performance art
Instead of showing someone frustrated at a laptop, the ad transforms common creator problems into an avant-garde dance. It’s weird, clever, and memorable.
→ Lesson: Reframe tech problems as emotional or physical struggles that can be resolved visually.
Simple call-to-action = “Squarespace it”
Each issue is met with the same solution: Squarespace. The phrase becomes a one-word answer to complex needs, turning the brand name into a verb.
→ Lesson: Turn your brand into an action—short, memorable, and empowering.
Humor Breakdown
The humor comes from contrast and absurdity. You’re watching bizarre performance art that somehow perfectly captures business struggles—and then it’s translated, deadpan, by an audience member as “Squarespace it.” It’s surreal but grounded.
→ Lesson: Smart humor doesn’t need punchlines. Place real-world problems in unexpected settings, then resolve them with clarity and wit.
Final Verdict
This ad stands out by embracing the weird. Squarespace doesn’t pitch features—it tells a story that creators instantly recognize. It understands their world and their problems, then delivers a creative, visually engaging solution with one elegant phrase: “Squarespace it.”
It’s bold, artistic, and highly effective for anyone trying to build both brand and business.
BRAVE-o-meter Score :
B-9 | R-8 | A-9 | V-8 | E-7
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: squarespace.com
LinkedIn: Squarespace on LinkedIn
