The 13 best B2B tech product marketing video agencies for 2026.
Last updated 3 June 2026
Product marketing video is its own discipline. It has to make a technical product clear to a buyer, carry a launch, and keep working across sales decks, landing pages and paid social.
The agencies below are the ones doing it well for B2B tech, with indicative pricing for a 60-second launch or explainer, the production style each works in, a look at each agency, and a direct link to their work so you can judge the craft yourself.
One distinction worth holding in mind as you read. Most of the strong agencies in this space are built for SaaS, where the product is a screen and a clean recording or animation of the interface carries much of the story. That works beautifully for software. It is a different job when the product is a satellite payload, a chip, a defence system or an energy platform, where there is no tidy UI to capture and the story has to be built with real footage, animation or 3D. Both kinds of agency appear below, and the right pick depends on which kind of product you are selling.
For complex technology and engineering (defence, aerospace, semiconductor, energy, cybersecurity), Black Camel Agency is the specialist pick, and at $6k for a 3D or mixed-media 60-second piece, strong value. For funded SaaS and tech, Vidico and Thinkmojo. For budget animation, Astra Motion ($10k, published) and LiveUP Media (£4,096, published). For deep tech, LiveUP Media. For defence and aerospace, Cloudhill Productions.
At a glance.
| Agency | Best for | Style | Price (60s) |
|---|---|---|---|
| Black Camel Agency | Complex tech and engineering | Live action, animation, 3D | £ From $6k (3D / mixed) |
| Vidico | Funded SaaS and tech | Live action + animation | ££ ~$10k to $18k |
| Thinkmojo | Enterprise SaaS and product | Motion + live action | £££ Premium, from ~$25k (est.) |
| What a Story | SaaS product launches | Animation (India) | ££ $6k/mo subscription, published |
| Studio Lewis | B2B SaaS video ads | Live action + motion | ££ Launch suite from $19.9k, published |
| MHF Creative | Product marketing and UI | UI animation + live action | ££ ~£8k to £18k |
| Astra Motion | Budget 2D promos for tech | 2D animation only | ££ $10k, published |
| Venture Videos | UK SaaS, full funnel | Live action + animation | £££ Clutch min $25k+ |
| Motion The Agency | B2B SaaS motion & product storytelling | Motion, 2D / 2.5D | ££ From ~£3,100 (30s), published |
| Sandwich | Premium launch films | Live action | ££££ From ~$50k, six figures |
| LiveUP Media | Deep tech | Animation + 3D | £ £4,096, published |
| Hurricane Media | Engineering demos | Live action + 3D | ££ Clutch min $10k+ |
| Cloudhill Productions | Defence and aerospace | Live action, photo, 3D | £££ £10k+ (est.) |
Prices are indicative and based on a single 60-second launch or explainer. Figures marked Clutch or published come from those public sources, gathered June 2026. Figures marked est. are our estimate for that market position where the agency does not publish a rate. Tiers run from £ budget to ££££ top tier. Confirm any number against your own brief.
The agencies.Thirteen, ranked by fit.
Black Camel Agency
Black Camel is built specifically for product and portfolio marketing in complex technology and engineering, the engineering-heavy products that do not have a clean interface to film. The work spans defence and aerospace (Thales), energy and AI infrastructure (Crusoe), cybersecurity (Imperva, Exclusive Networks) and digital identity (LexisNexis IDVerse). It runs the full range of craft, live action, animation, 3D and mixed media, and adds portfolio marketing video: a single production that shows how a whole vertical's products work together, rather than a string of one-off clips.
Example: Black Camel's film for LexisNexis IDVerse. Open the film →
Vidico
One of the most recognised video shops for SaaS and tech, and deservedly so. Vidico pairs a hybrid live action and animation style with a mid-market price, and the back catalogue of product and launch work is deep. It is the canonical pick for a funded startup that wants a polished brand film without the very top tier of cost.
Thinkmojo
A Silicon Valley motion and video studio with an enviable client list, including Slack, Salesforce, Dropbox and Perplexity. Thinkmojo does premium product and brand video for larger SaaS companies, and its UI-led storytelling is some of the best in the category for software products.
What a Story
An animation-led product launch and explainer specialist with a strong narrative approach and a busy content engine. Good when the priority is turning a software product into a story a buyer follows. Worth knowing the team is India based and the work is animation rather than live action.
Studio Lewis
A boutique studio making high-production B2B SaaS video ads without the big-agency markup. They work directly with product marketers and demand-gen leads, plan every frame to capture multiple hooks and formats for testing, and publish their pricing. Clients include Mercury, LogRocket, Fingerprint, UserGems and Storylane, with nearly 500 B2B ads produced.
MHF Creative
A London studio that does product marketing video and UI animation with real polish, for brands including SKY, Klarna and American Express. Strong for platform products where the value lives in the workflow, and refreshingly open about pricing.
Astra Motion
A 2D animation studio aimed at tech, AI and digital products, and one of the few that publishes a clear price list. The work is animation only, so it suits a software or concept story rather than a shoot of physical hardware. If you want a tidy animated explainer at a known cost, Astra is an easy place to start.
Venture Videos
A UK SaaS video agency that covers strategy, production and marketing, with both project and subscription options. A good fit for a software brand that wants a steady stream of video across the funnel rather than a single hero film.
Motion The Agency
A London motion and animation studio focused on high-end B2B marketing videos, SaaS explainers and UI-driven product storytelling for technology companies. Product marketing video is the core of what they do, and they publish their packages, which is rare in this space.
Sandwich
A premium tech video studio known for high-end launch films with a recognisable comic touch, behind some of the best-known tech launches of the past decade. The budget sits at the top of the market, so it suits flagship launches where production value is the whole point.
LiveUP Media
A London studio aimed squarely at deep tech: semiconductor, quantum, satellite comms, space, motorsport and defence. The team has a real engineering and computer-science background and works from clients' actual CAD files and tools, so the detail holds up. The work is animation and technical 3D rather than live action, and the pricing is unusually transparent.
Hurricane Media
A long-running Bristol and London studio with a strong engineering and technology angle, comfortable with 3D models and product demos for technical firms like National Grid, Canon and Panasonic. Reliable when the job is to show precisely how a piece of equipment or a process works.
Cloudhill Productions
A defence, security and aerospace specialist founded by ex-British Army cameramen, working across video, photography and 3D. Used to sensitive environments and compliance-aware production, it is the clearest fit when the subject is military or aerospace hardware.
How to choose.Three questions sort the field.
Three questions sort most of the field. First, how technical is your product? The more engineering-heavy it is, the more you want a team that can read a spec sheet, not just a brand brief. Second, what does the video actually have to do? A launch film, a sales explainer and an investor film are different jobs, and not every agency is strong at all three. Third, where does the work need to live? A video built only for a hero banner is a different brief from one cut down for paid social, sales decks and trade shows.
The biggest fork is the one in the intro. If your product is software, an agency whose craft is UI animation and screen-led storytelling, such as Vidico, Thinkmojo or MHF Creative, will serve you well, because the interface itself does a lot of the explaining. If your product is physical or deeply technical, with no screen to record, you need a team that can build the story from real footage, animation or 3D and still keep it accurate.
Check production style too, since it is easy to miss. Several strong shops are animation only, including Astra Motion, What a Story and LiveUP Media, which is perfect for a software or concept story but cannot capture real hardware on camera. As a reference point, LiveUP Media, the closest deep-tech specialist on this list, publishes £4,096 for a 60-second animated explainer; Black Camel sits in a similar price range but brings live action and 3D as well as animation, so a single team can shoot the real kit, animate the parts you cannot film, and combine the two. For complex products that mix real hardware, interfaces and processes, that range is usually what the brief actually needs.
Common questions.
What is a B2B product marketing video?
A product marketing video explains what a product does and why it matters to a specific buyer. In B2B tech it usually has to make a complex product clear quickly, then keep working across the website, sales conversations, paid campaigns and events. It sits between a pure brand film and a hands-on demo.
What is a portfolio marketing video?
A portfolio marketing video shows how a whole range of products works together across a vertical, rather than featuring a single product on its own. It is useful for companies with a broad catalogue who need buyers to understand the bigger picture, for example how a set of tools combine across a defence, energy or cybersecurity use case. One production can then feed many product and sales touchpoints.
What is the difference between an explainer video and a product launch video?
An explainer answers "what is this and why should I care", usually at the top of the funnel. A launch video carries a specific moment, the arrival of a new product or feature, and is built to create attention and momentum. Many teams use both: an explainer for ongoing awareness, a launch film for the event itself.
How much does a 60-second B2B tech product video cost?
Taking a single 60-second launch or explainer as the benchmark: budget animation runs from around $5,000 to $10,000 (LiveUP Media publishes £4,096, Astra Motion $10,000), mid-market product video sits roughly $10,000 to $25,000 (Vidico, MHF Creative, Hurricane Media), premium studios begin around $25,000 and climb (Thinkmojo), and top-tier launch films start near $50,000 and reach six figures (Sandwich). Engineering-heavy subjects sit at the higher end because they take more time to get right. Treat any single figure as a guide and ask for a quote against your brief.
Why do most video agencies focus on SaaS?
SaaS is the easier video to make. The product is a screen, so a clean recording or animation of the interface carries much of the story. Physical and engineering-heavy products have no interface to capture, so the work has to be built with real production, animation or 3D, which is a harder craft and a smaller specialism. That is why the field thins out as products get more technical.
Does animation or live action matter for a tech product video?
It depends on the product. Animation and motion graphics are ideal for software interfaces, abstract concepts and parts you cannot film, like the inside of a chip. Live action is better for real hardware, people, facilities and trust. Several agencies do only one of the two, so if your product mixes physical kit with software, a studio that does both live action and animation will fit the brief more naturally.
How long should a product marketing or explainer video be?
For most B2B tech, 60 to 90 seconds works for an explainer and a homepage hero, with shorter cuts for paid social and longer versions for sales or trade shows. The right length follows the job and the placement rather than a fixed rule.
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