Pitch | Turn presentations into expressive video narratives

Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch.

Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a personal video message directly into a slide. When Kim shares the final version with a single link, investors are impressed. Messages of interest pour in, and the team finally celebrates. The ad closes with the line: “Don’t just present. Pitch.”

The Formula (That Works at Any Budget)

Painful truth = The Asynchronous Struggle
Remote teams know the frustration of creating presentations across time zones. The ad dramatizes that struggle and positions Pitch as the cure.
→ Lesson: Name the pain, then show the fix.

Problem/Solution Narrative = From failure to funding
The story moves from rejection to celebration. Pitch isn’t a feature list—it’s the hero that makes success possible.
→ Lesson: Tell a “before and after” story your audience can feel.

The Human Touch = Video inside slides
The standout moment is a teammate recording a video directly into the deck. It makes the pitch personal, even from a distance.
→ Lesson: Highlight features that close the gap between digital and human.

Humor Breakdown

The humor is subtle. Bee-themed wordplay—“buzzing customers,” “feeling stung,” “business blossoms”—keeps the tone light and witty. It’s clever, on-brand, and memorable without being silly.
→ Lesson: Smart wordplay can stick just as well as slapstick.

Final Verdict

This ad tells a story, not a demo. It taps into the real frustration of remote collaboration, shows how Pitch changes the outcome, and ends with a clear win: from rejection to funding. It’s polished, relatable, and inspiring—proof that Pitch is built for modern teams.

BRAVE-o-meter Score:
B-7 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.2/10

Watch the full ad & learn more:
Website: Pitch.com
LinkedIn: Pitch on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • BBoldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • RRelevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • AAttention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • VVibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • EEffectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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