Contentsquare | Make Sense of customer behavior

A mustachioed professional sits across from a mystical fortune teller, hoping to unlock the secrets of his customers. A voiceover teases: “Wouldn’t your job be easier if you could just sense what your customers wanted?”

The fortune teller attempts a reading, but instead, the man is swept into a surreal, Indiana Jones–style quest through a dark cavern, chasing a glowing, floating laptop. When he finally reaches it, he discovers Contentsquare’s AI agent, Sense, which delivers clear, actionable insights.

The scene snaps back to his modern home office, where he is now calm, confident, and effortlessly working with the software. The final shot delivers the punchline: the fortune teller fumbling in her dark cave, using her smartphone flashlight to see.

The Formula (That Works at Any Budget)

Painful truth = Guessing is mysticism
Trying to understand customers without data is confusing and ineffective—like consulting a fortune teller.
→ Lesson: Show the “old way” as comically outdated to make your solution feel essential.

Personification = Guesswork as a fortune teller
Instead of abstract spreadsheets, the problem is embodied in a theatrical mystic. By contrast, AI-driven insights appear rational, modern, and trustworthy.
→ Lesson: Give old methods a quirky face so your product shines as the logical alternative.

Single punchline = The fortune teller with a smartphone
The final gag shows even the mystic turning to modern tools, reinforcing the theme that data—not magic—solves today’s problems.
→ Lesson: A sharp visual punchline can stick longer than words.

Humor Breakdown

The comedy comes from a clash of contexts: a modern professional seeking advanced digital insights from an old-world mystic. The ad plays the scenario completely straight—serious card readings, epic cavern chase—making the absurdity funnier. The floating laptop reveal heightens the parody, while the final image of the fortune teller using her phone flashlight is the perfect button joke. It’s funny because it exaggerates how irrational guesswork feels when set against the clarity of AI-powered insights.

Final Verdict

Contentsquare turns the abstract problem of understanding customer behavior into a cinematic, easy-to-grasp story. By equating guesswork with fortune-telling, the ad makes outdated methods laughable and positions Sense as the only credible solution. It’s stylish, funny, and crystal-clear in its value proposition—all without a trace of technical jargon.

BRAVE-o-meter Score

B-8 | R-9 | A-8 | V-8 | E-9

BRAVE – 8.4/10

Watch the full ad & learn more:
Website: Contentsquare Official Site
LinkedIn: Contentsquare on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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