The video you can see before we make it.
Brief on Monday. Concepts the Monday after. Six steps. 28 days — every stage on the table, every decision in your hands.
A repeatable, open path from a 30-minute brief call to finished videos cut for every channel. Fixed schedule. Fixed scope. One invoice you’ve seen from day one.
Talk to us →Window · Day 00 → Day 28
Output · Hero · Social · Paid · Sales
You see every move before we make it.
Every stage of the process produces something you can hold, read, mark up and sign off — a brief, a concept, a script, a storyboard — well before a single frame gets shot or animated.
By the day of production, the whole video already exists on paper. Everyone in the room has read it, debated it and approved it. The shoot or the build is execution, not invention.
That’s what the 28 days buy you: certainty at every step, in the same order, with you in the loop the whole way.
The Black Camel Studio
Cape Town · London · Durham · Cannes
How it gets made.One brief. Six moves.
A 30-minute call. You tell us what you’re making, what’s worked before, and how distinctive you’re cleared to go. We listen, we ask the right questions, and we take notes.
A brief gets written. Either you bring one and we sharpen it, or we write it from the call — pulled together from your decks, references and whitepapers, plus our own deep research into your category: what your competitors are saying, what they’re missing, the angles they keep reaching for, and the tropes worth dodging.
You sign it off. That document runs the rest of the project. Concepts, scripts, storyboards and edits all answer back to it.
producer
Three to five fully thought-through concepts you can take to your CMO on Tuesday. Each one is a written-down idea with a hook, a structure and a reason it’ll work — a different bet on how to make the complex impossible to ignore.
directors
Scene by scene, line by line. Final-draft writing you’d be happy taking to legal, sales and the rest of the marketing team. The words land before anything gets expensive.
team
Frame-by-frame visual treatment. Approve, refine, or redirect with no production cost attached. After this point, every change has a budget line — a reshoot, a re-render, a new edit. So make the calls now.
direction
Live action, animation, motion, stop motion, AI imagery, or all of them in one piece — whatever the concept needs. One production team runs every shoot and every build from our studio in Cape Town and on location worldwide.
crew
Cut for hero, social, paid and sales enablement. Every channel built into the timeline from day one — so you get the videos your team actually uses, in the ratios each platform needs.
edit
Earned on 500 videos.
Four years. 500+ videos. 40 brands. 18 countries. Every step in this system exists because we earned it the hard way once, then the sharp way every time after. You’re in the room for every decision — and the work runs fast because we’ve made it run fast before.
Three places to stay in the room with us. A Monday.com board for the schedule. A shared Slack channel for the conversation. A Frame.io workspace for the cuts. Tasks and dates on Monday, questions answered on Slack the same day, dailies posted to Frame.io as they’re cut — every decision made in the open.
Every stage is built to be reacted to. You give feedback on concepts, scripts, storyboards and every edit — and the next step waits for your sign-off on the last one.
The whole 28-day schedule on a shared board. Every task, every milestone, every owner and every dependency live — so you can see exactly where the project sits at any moment.
A dedicated channel from day one. Ask anything, see work in progress, get a real answer the same day.
Comment on the exact second of any cut. We action your notes, version the change, and you can see precisely what moved and why — right there in the timeline.
Every craft, in-house.
Whatever the work asks for, we already have the team.
Six specialist teams. Live action, animation, motion, stop motion, AI and post — every one a discipline we own end to end.
Live action, animation, motion, stop motion, AI imagery, full post — every video craft in-house, under one roof, on one timeline. One production team runs all of it. Which means the brief gets the craft it actually needs — and when it needs three at once (live action with animation layered in, motion with AI environments, a character-led story over a real product), the team is already in the room. A brief that started life as "motion with a VO" can land as live action with animation woven in. We have the whole kit, so we can move with the work.
Crews for any location, with a full live action studio in Cape Town. Actors, sets, props and locations all sourced and run by one production team.
When the product lives inside a chip, a network or a data centre, we build it. Photoreal renders, product visualisation, technical animation.
Type that thinks, frames that breathe. Built for product explainers, paid social and demand gen at scale, from kinetic typography to character-led story.
Live action and animation cut into the same video. A real human up front, the product abstraction behind, two crafts layered into one piece.
One craft in the kit. We use AI for variants, environments, ideation and finished frames when the brief calls for it — every output reviewed, art-directed and signed off the same way as live action.
Colour, sound design, score and finishing. Kept in the room with the edit so the video lands as one piece from first cut to delivery.
Got a B2B video
coming up?
Tell us what you’re making. A real person reads every message and replies within a day.
Durham · Cannes
Pre & post in Cape Town. Crews everywhere else.
