— Reel No.2 7 / P R C
— A B2B film studio.Cape Town · London · 2022
— Filed underHow the work gets made

Brief on Monday. Concepts the Monday after. Six steps. Twenty-eight days. Nothing in a black box —
you see the film before it's shot.

A repeatable, transparent path from a thirty-minute brief call to finished films cut for every channel. No mystery, no drift, no surprise invoice at the end.

Talk to us
Cadence  ·  Brief Mon → Concepts Mon +7
Window  ·  Day 00 → Day 28
Output  ·  Hero · Social · Paid · Sales
Trusted by · B2B tech ★ 40+ Brands · ★ 18 Countries · ★ Since 2022
Index · 01 · The Promise

You always knowwhat happens next.

Most video projects are a black box. You sign off a brief, the line goes quiet, and weeks later a near-final cut lands with no chance to change course.

We run it the other way around. Every stage produces something you can react to — a concept, a script, a storyboard — before a camera is ever switched on.

By the time we shoot, there are no surprises left. Just a film everyone in the room has already seen on paper.

Signed —
The Black Camel Studio
Cape Town · London · Durham · Cannes
06Process · Day 00 → 28

How it gets made.One brief. Six moves.

28 DAYS
Brief to finals
★ 500+ FILMS
Run this way
Day00
01
Brief Call
Thirty minutes. Your project, our questions.

You tell us what you're launching, what's worked before, and what's allowed to be a bit weird. We listen, we ask, we leave. No deck, no pitch theatre — just the conversation that sets the whole project up properly.

Owns thisYou & a
producer
Day07
02
Concepts
Three to five ideas. Seven days.

Fully thought-through concepts you can take to your CMO on Tuesday. Not moodboards. Not strategic directions. Real ideas, written down — each one a different bet on how to make the complex impossible to ignore.

Owns thisCreative
directors
Day10
03
Scripts
The full script on the one you pick.

Scene by scene, line by line. Final-draft writing you'd be happy putting in front of legal, sales, and the rest of the marketing team. The words land before anything gets expensive.

Owns thisWriting
team
Day14
04
Storyboards
See the film before it's shot.

Frame-by-frame visual treatment. Approve, refine, or change direction before the cameras roll. This is the last cheap point to move things — so we make it count.

Owns thisArt &
direction
Day21
05
The Film
We shoot, animate, direct.

Live action, animation, motion, stop motion, AI imagery, mixed — whatever the concept needs. The crew we deploy depends on the brief, run by one production team from our studio in Cape Town and on location worldwide.

Owns thisProduction
crew
Day28
06
Post
Edit. Sound. Colour. Finals.

Cut for hero, social, paid and sales enablement. Every channel built into the timeline from day one — so you get the films your team actually uses, in the ratios each platform needs, not one master and a problem.

Owns thisPost &
edit
Index · A Collaborative Process

Built with you,not over the wall.

A collaboration, not a black box. You're in the room for every decision — from the first concept to the final grade.

From kickoff you're set up in a shared Slack channel and a Frame.io workspace. That's where the work actually happens: questions answered in hours, dailies posted as they're cut, and decisions made in the open instead of in a status meeting three weeks later.

Every stage is built to be reacted to. You give feedback on concepts, scripts, storyboards and every edit — and nothing moves to the next step until you've signed off on the last one.

Channel · 01 — Slack
Always-on conversation

A dedicated channel from day one. Ask anything, see work in progress, and get a real answer the same day — not a ticket and a wait.

Channel · 02 — Frame.io
Feedback on the frame

Comment on the exact second of any cut. We action your notes, version the change, and you can see precisely what moved and why — no spreadsheets of timecodes.

Index · How it gets made

Six crafts.One studio, one timeline.

Discipline · 01
Live Action

Crews for any location, with a full live action studio in Cape Town. Actors, sets, props and locations all sourced and run by one production team.

Cinema · Documentary · Studio
Discipline · 02
3D & CGI

When the product lives inside a chip, a network or a data centre, we build it. Photoreal renders, product visualisation, technical animation.

Product · Technical · Photoreal
Discipline · 03
Motion & 2D

Type that thinks, frames that breathe. Built for product explainers, paid social and demand gen at scale, from kinetic typography to character-led story.

Editorial · Kinetic · Type-Led
Discipline · 04
Mixed Media

Live action and animation cut into the same film. A real human up front, the product abstraction behind, the two crafts layered into one piece.

Hybrid · Layered · Composited
Discipline · 05
AI Video

One craft in our kit. We use AI for variants, environments, ideation and finished frames when the brief calls for it.

Generative · Considered · On-Brief
Discipline · 06
Post & Edit

Colour, sound design, score and finishing. Kept in the room with the edit so the film lands as one piece from first cut to delivery.

Grade · Sound · Score · Finish
Final Scene · Action

Got a B2B video
coming up?

— Brief us

Tell us what you're launching. A real person reads every message and replies within a day.

No deck. No automation. No chatbot.

— Or emailhello@blackcamel.agency

One inbox. One reply.

— Or call+44 (0)20 8242 1544

London head office.

— Or visitCape Town · London
Durham · Cannes

Pre & post in Cape Town. Crews everywhere else.

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