A man finishes his workday. He’s excited for a 6 PM show.
He logs out, shuts his laptop, and happily leaves the office. He dances to his car.
Just before driving off, he gets a message: “Before you head out…” It’s a request to create a survey.
He pauses. Then runs back into the building.
At his desk, he uses SurveyMonkey’s “Build with AI.” The survey is created in seconds. He sends it and leaves again.
A voiceover ends with: “You’ve got better things to do.”
The Formula (That Works at Any Budget)
Painful truth = The 5 PM “one more thing”
Work often spills over right before you leave.
→ Lesson: Show a specific moment your audience hates.
Contrast = Leaving vs returning
The ad shifts from calm and happy to fast and stressful.
→ Lesson: Use a sharp change in tone to highlight your product’s value.
Single punchline = “You’ve got better things to do”
The focus is on time saved, not features.
→ Lesson: Sell the outcome, not the tool.
Humor Breakdown
The humor comes from exaggeration. The man’s dramatic sprint back to the office feels over-the-top.
It contrasts with how easy the task actually is using AI.
→ Lesson: Use big reactions to make simple solutions feel powerful.
Final Verdict
SurveyMonkey makes a small task feel big, then solves it fast. The ad focuses on time, freedom, and relief.
It turns an AI feature into something simple and human.
BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.4/10
Watch the full ad & learn more
Website: https://www.surveymonkey.com
LinkedIn: https://www.linkedin.com/company/surveymonkey/
