ClickUp teams up with rapper GaTa and ClickUp’s own K.J. (Kenneth Harkness) in a high-energy music video about time. The song, called “It’s About Time,” blends workplace stress, missed deadlines, and digital overload into a fun, fast-paced track. It shows how ClickUp helps teams save time by keeping everything in one place.
The Formula (That Works at Any Budget)
Music Collab + Workplace Pain = Attention-Grabbing Content
By working with artists, ClickUp turns a common problem—time management—into a catchy anthem for productivity.
→ Lesson: Use music and talent to connect emotionally with your audience.
Relatable Problems + Real Solution = Strong Product Message
The video shows what happens when teams juggle too many apps and lose time. ClickUp fixes that by combining everything in one platform.
→ Lesson: Show your product solving the exact problems your viewers face.
Quick Pace + Bold Visuals = Easy to Remember
The mix of bright visuals, rhythm, and sharp storytelling helps viewers stay engaged—and remember the message.
→ Lesson: Pair speed with clarity to keep your content sticky.
Humor Breakdown
The video uses over-the-top scenes to show workplace chaos—miscommunications, endless tools, and wasted time. The exaggeration makes it funny, but still true to life.
→ Lesson: Humor works best when it reflects real frustrations your product can solve.
Final Verdict
ClickUp’s “It’s About Time” blends hip-hop, humor, and high energy to show how messy modern work can get. With GaTa and K.J. leading the charge, the ad makes a strong case for ClickUp as the time-saving, all-in-one tool for teams that want to move fast and work smart.
BRAVE-o-meter Score:
B-9 | R-6 | A-8 | V-8 | E-5
BRAVE – 7.2/10
Learn more about ClickUp:
Website: clickup.com
LinkedIn: ClickUp on LinkedIn
