Legendary soccer commentator Andrés Cantor opens the ad with his iconic call. However, instead of shouting “Goal,” he stretches out “ZOOOOOOM!” The dramatic delivery immediately sets the tone.
From there, the ad shifts into a fast-paced walkthrough of Zoom’s expanded platform. First, it highlights Zoom Team Chat for cross-channel communication. Then, it shows Zoom AI Companion summarizing missed chats and drafting responses in real time. Finally, it introduces Zoom Phone, which allows users to access their work number on any device — even a traditional landline.
After each feature, Cantor punctuates the moment with another energetic vocal burst. As a result, the message becomes clear: Zoom is far more than just a meeting tool.
The Formula (That Works at Any Budget)
This ad focuses on repositioning the brand.
Rather than introducing something entirely new, it reframes what already exists.
The Rebrand = Moving beyond meetings
Many users still associate Zoom with video calls alone. Therefore, the ad directly challenges that narrow perception.
→ Lesson: If your brand is boxed into one feature, use bold creative to expand the narrative.
The Zero-Cost Hook = AI included
Importantly, the AI Companion comes at no additional cost. This removes a common barrier for companies exploring AI tools.
→ Lesson: When you have a pricing advantage, make it impossible to ignore.
Outcome = The all-in-one work hub
By grouping chat, AI, and phone into one seamless sequence, Zoom positions itself as the center of the modern workday.
→ Lesson: Present features as part of a connected ecosystem, not separate utilities.
Humor Breakdown
The humor relies on contrast. Cantor treats everyday business features like a World Cup final. Meanwhile, professionals calmly use those same tools in routine scenarios. Because of that contrast, the message becomes both entertaining and memorable. The loud delivery highlights the quiet efficiency of the platform.
→ Lesson: Pair exaggerated energy with practical utility to make information stick.
Final Verdict
Zoom successfully reinforces that it has evolved.
Instead of leaning on its meeting legacy, the ad reframes the brand as a full workplace ecosystem. By combining cultural recognition with feature clarity, it shifts perception without overcomplicating the message.
The result feels energetic, modern, and strategically focused.
BRAVE-o-Meter Score
B: 8 | R: 8 | A: 7 | V: 8 | E: 8
BRAVE – 7.8 / 10
Watch the full ad & learn more:
Website: Zoom.us
LinkedIn: Zoom on LinkedIn
