A businessman sits in a dark office. He is on the phone with IT.
He says a former employee, Bryan, is still “inside his computer.”
On screen, windows pop up with Bryan’s name. Passwords change in real time. The businessman loses control of his system.
He admits he doesn’t want to call Bryan to fix it. It would be “awkward.”
The ad ends with Rippling’s solution:
“Manage identity, access, and devices.”
The Formula (That Works at Any Budget)
Painful truth = IT offboarding failure
Former employees can still have access if systems aren’t updated properly.
→ Lesson: Show the real risk of a simple admin mistake.
Relatable conflict = Awkwardness vs security
The man avoids an uncomfortable conversation, even as things go wrong.
→ Lesson: Use human behavior to explain technical problems.
Single punchline = “Manage identity, access, and devices”
The solution is short and clear. No feature overload.
→ Lesson: Let the problem build tension. Then present a simple fix.
Humor Breakdown
The humor is dry and absurd. A security breach feels like a person is physically inside the computer.
The man stays calm while everything breaks. That contrast makes it funny.
→ Lesson: Treat a serious problem like a surreal situation to grab attention.
Final Verdict
Rippling turns IT offboarding into a simple, relatable story. It focuses on the consequence, not the process.
The ad makes a back-office task feel urgent and memorable.
BRAVE-o-meter Score:
B-9 | R-9 | A-8 | V-8 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more
Website: https://www.rippling.com
LinkedIn: https://www.linkedin.com/company/rippling/
