A person stands in a field, holding their phone up to the sky, desperately chasing a flickering Wi-Fi signal. A voiceover explains that creativity doesn’t wait for a connection. We then see a montage of people in stunning, remote places—a sheep-filled meadow, a mountaintop, a forest, a rocky coastline—each struck by inspiration. The solution comes when a user toggles “Available offline” in the Notion app. The ad closes with the promise that with Notion, you can build, dream, and create wherever you are, free from the tether of the internet.
The Formula (That Works at Any Budget)
Painful truth = The Wi-Fi tether.
The opening shot captures the universal frustration of being blocked by poor internet. Chasing a signal becomes a metaphor for dependency.
→ Lesson: Take a small but relatable point of friction and dramatize it as the barrier your product removes.
Aspirational lifestyle = The digital nomad dream.
Rather than showing someone offline in a subway or coffee shop, the ad connects Notion to breathtaking, wanderlust-inducing locations. It sells not just the feature, but the freedom of a lifestyle.
→ Lesson: Elevate your feature by tying it to the most inspiring version of your customer’s dream.
Single-tap solution = “Available offline.”
The technical complexity of syncing is distilled into a single, satisfying toggle. It makes something powerful feel effortless.
→ Lesson: Reduce your most valuable features to a clear, visual action that anyone can understand instantly.
Humor Breakdown
This ad isn’t about comedy—it’s about inspiration. Beautiful cinematography, an uplifting score, and the contrast between frustration and freedom provide the emotional hook. The payoff isn’t a laugh but a sense of possibility: you can create anywhere, anytime.
→ Lesson: Not every ad needs humor. Sometimes inspiration, beauty, or relief is the stronger emotional driver.
Final Verdict
Notion perfectly connects a practical feature—offline mode—to an emotional benefit: creative freedom. By marrying stunning visuals with a universal frustration, it positions itself as more than a productivity tool—it’s a creative companion for the untethered, modern worker. It’s a brand film that sells a feeling, not just a feature.
BRAVE-o-meter Score:
B-7 | R-8 | A-7 | V-8 | E-9
BRAVE – 7.8/10
Watch the full ad & learn more:
Website: Notion.so
LinkedIn: Notion on LinkedIn
