Rubrik | A Better Fit
At a holiday office party, a man complains about the constant “babysitting” required by old backup systems. As he explains the frustration, the scene suddenly transforms into a flashy rap music video. He raps about fragmented data, poor visibility, and outdated infrastructure while dancing through neon-lit offices and dramatic set pieces. The performance becomes even […]
Postman | We did this
Inside a high-stakes Mission Control room, an engineer works on an API for a satellite. She calls a remote colleague and, with one invite, shares her entire project in a Postman workspace. The colleague’s reaction—“This is so much better than the way I’ve been doing it”—captures the shift from friction to flow. A real request […]
Postman | I’m gonna push some buttons
Inside a sleek, intelligence-style command center, two developers finish what they call “the best API work we’ve ever done.” Their manager appears on a video call, assumes a long night ahead, and orders pizza for the team. The devs surprise her: they’re nearly done because Postman lets them build, test, document, debug, and publish from […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
1Password | Cybersecurity and Skin Care
Ryan Reynolds addresses the Wrexham AFC football team—whom he co-owns—in 1Password’s “Cybersecurity and Skin Care” campaign. He compares online security to skincare routines: both are often overlooked but critically important. The team responds with surprise that he’s preaching what they already practice—thanks to 1Password. The Formula (That Works at Any Budget) Skincare Analogy + Real-Life […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Tableau | Tableau Pulse – Have You Checked Your Pulse Today?
Data should work for you, not the other way around. Tableau Pulse gets that. This ad makes a simple but powerful point: you shouldn’t have to dig through dashboards to find what matters—your data should come to you. By framing Tableau Pulse as an effortless way to stay informed, the ad highlights its real-time insights […]
Hex | Powerful data tools for everyone
Hex introduces its powerful data tools in a clever and humorous way by showing how data analysis can be simplified and made accessible to everyone—regardless of technical skill. The ad focuses on breaking down complex tasks into easy-to-understand solutions, with a fun and approachable vibe that invites users to see data in a new light. […]