Rippling | One Place
A woman in an office chair glides through surreal portals with a tablet in hand. She pays a contractor in a London café, onboards a new hire in an upside-down Australian pub, and manages IT for a meeting in Berlin. Each door, elevator, and cityscape connects seamlessly. The message is clear: Rippling unifies HR, IT, […]
Rippling | Because HR Deserves Better
A man sits at his desk, delivering what sounds like a heartfelt breakup speech. He talks about how the relationship took too much work and how he lost sight of who he could be. The scene feels like a dramatic movie—until the camera reveals he’s talking to his outdated HR system. Pop-up notifications flood the […]
Rippling | Now That’s What I Call HR!
The ad opens with the grainy look of a 90s music video. A man sings a power ballad about leaving spreadsheets behind. Suddenly, it shifts into a parody of a NOW That’s What I Call Music! infomercial. An over-the-top announcer introduces a fake compilation album called NOW That’s What I Call HR. We see a […]
ClickUp | Write better with ClickUp AI
A designer proudly presents her energy drink concept to her boss. At first, he praises it as perfect. Seconds later, he unravels with absurd requests: “Make the yellow more yellow… but also less. Make the logo much bigger… but invisible. Add a unicorn riding a lightning bolt.” The designer’s face says it all—defeat. Suddenly, an […]
ClickUp | How Software Engineers Feel When They’ve Had It!
Two software engineers sit at their desk, visibly frustrated. The man groans, “Oh, come on!” while the woman throws her drink in anger. The action freezes and bold text appears: “We’re Software Engineers” and “WE’VE HAD IT with Outdated, Overly Complex Tools.” When the scene resumes, the man flips the entire desk as both cheer […]
ClickUp | Work Schooling
A man walks into the office, ready to focus on work. Instead, he’s ambushed by his coworker Brett—who has brought his young son to sit in his cubicle. Brett calmly explains that since his son’s school is still remote, he’s now also his teacher and can’t join a meeting. As the coworker’s frustration grows, Brett […]
ClickUp | When I First Heard of ClickUp
A man recalls that when he first heard the name ClickUp, he thought it referred to a martial arts move called a kickup. What follows is a slapstick montage of him repeatedly failing to master the move in different scenic spots. Then inspiration strikes: after spotting a ClickUp billboard, he launches the Academy of Epic […]
ClickUp | David BEFORE ClickUp vs AFTER ClickUp
The spot opens on David, a developer focused on coding. The screen reads: “How it started (before ClickUp).” Suddenly, three colleagues rush in with conflicting demands: fix a critical bug, scope a new feature, and center a button on the homepage. The requests pile up fast. David’s stress mounts until he slumps over in defeat. […]
ClickUp | Monica BEFORE ClickUp vs AFTER ClickUp
We open on Monica, a marketing professional drowning in the “before ClickUp” world. She sits at her desk as a storm of notifications, video calls, and overlapping colleague requests swarm her. Floating apps and voices bombard her from every direction. The stress builds until she can barely keep up. Then, the ad cuts to the […]
ClickUp | Too Many Work Apps Giving You Nightmares?
A woman sits at her laptop late at night when an urgent email from her boss sets off a chain reaction. Her screen begins to glitch, then spirals into chaos. Notifications, calendar alerts, and countless app icons flood the display, all speaking in ominous, overlapping voices. It turns into a full-blown horror scene—her workday made […]
KlientBoost | Ready to Shed One of Your Marketing Hats?
Marketing manager Amy talks about the challenges of her role while wearing a ridiculous tower of hats. Each hat represents a responsibility—“Social Media,” “PPC,” “SEO,” “Strategy,” and more. The pile keeps growing: a sombrero, a disco ball, even a drink umbrella. Simple tasks like walking or taking a call become impossible. Eventually, Amy collapses under […]
KlientBoost | Is Your Marketing Agency Acting Like a Toddler?
Marketing manager Amy vents her frustration. She says an agency should be “an extension of your team,” but hers feels more like “a toddler on a leash.” Enter Brent, her 23-year-old junior account manager. Brent behaves like a child instead of a professional. He eats crackers loudly, asks basic questions, fumbles with his headset, and […]
RemoFirst | Still Hiring Like It’s 1425? Let’s Fix That
Inside a medieval throne room, an advisor proudly unveils a map covered in portraits of potential candidates for an accountant role. The king beams and asks how many fall “within our legal borders.” The advisor’s grin fades. “One,” he admits. The king slumps in disappointment. The single local candidate is revealed—a raccoon. The advisor tries […]
RemoFirst | Your Talent Pool Is Bigger Than Your Castle Walls
A weary medieval king asks his scruffy advisor for a “global employment strategy.” The man proudly reveals his plan: a crude stick-figure drawing of a castle with people trapped inside, symbolizing the idea of hiring only within our borders. The king stares in disbelief, sighs, and mouths: “Are you f—ing kidding me?” The screen cuts […]
RemoFirst | Employing Talent Like It’s the Dark Ages?
A medieval king interviews a warrior for a “data analyst” role. The test? Pull a sword from a stone. “If thou can extract a sword, thou can extract data!” the king declares. The warrior succeeds, destiny fulfilled. The king is thrilled—until he asks where the man is from. The answer: Vancouver. The mood shifts. The […]
Descript AI | AI Video Editing Just Got Scary Good
A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
1Password | The Wrong Tool for the Job with Mackenzie Hughes
Pro golfer Mackenzie Hughes enters the “Wrong Tool Tournament.” His bag isn’t filled with clubs—it’s stuffed with a hockey stick, a toy popper, a broom, even a baguette. A serious sports commentator explains he must putt with anything but a golf club. The ad compares this absurd challenge to using the wrong tools for password […]
1Password | What not to do
Kenny lines up a golf shot from a water hazard. Before he swings, his friend notices Kenny’s “system” for storing passwords: a giant notebook labeled “KENNY’S PASSWORDS – PRIVATE.” The others confess their own bad habits—one keeps passwords in the Notes app, another relies on the browser’s built-in saver. Their friend steps in with a […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Pitch | Turn presentations into expressive video narratives
Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch. Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a […]
Ruby | Live Virtual Receptionists and Chat Specialists
A quick-fire montage calls out the target: small business owners chained to a desk phone. The pain is immediate—every ring forces you to drop your work. The spot then shows the opposite nightmare: an indifferent receptionist letting leads slip away. Ruby steps in as the fix. A live, professional team answers calls and website chats, […]
Process Street | Workflow Automation Software
A lone employee sits at a desk in a vast, empty space, ready to onboard new hires. Her computer explodes into chaos: countless windows stack on top of each other, then a towering, scrolling wall of text lists hundreds of company processes. She introduces Process.st and the mess collapses into clear, shareable checklists. Tasks route […]
Loom | From 30-Min Meetings to 3-Min Videos
A narrator laments back-to-back meetings as an office fills with clones of the same working mother—each trapped in another call. The contrast is clear when she sends a quick Loom instead of scheduling yet one more meeting. In the payoff, the real mom is at home. She closes her laptop and happily joins her son […]
Loom | What is Loom? Video messaging for work
A woman in a coffee shop stares at a calendar crammed with back-to-back meetings. A confident version of herself appears on screen and suggests a fix: replace meetings with Loom. She’s whisked into a surreal, dreamlike space where her guide explains that static documents “lack you.” Loom adds voice, face, and context. Back in the […]
Postman Flows | Build API Applications Visually
The story jumps between three settings. In a catering kitchen, a team automates recipes, ordering, and invoicing. In an office, a marketer pulls live data from multiple sources to build a presentation. In a classroom, teachers generate hyper-personalized book picks for students. In every scene, a non-developer uses Postman Flows’ visual, drag-and-drop canvas to connect […]
Calendly | Easy Ahead.
The ad begins with a frazzled professional drowning in emails while trying to set up a meeting. The screen fills with overlapping messages, missed connections, and growing frustration. The mood is tense, the pace is fast, and the visuals feel cluttered. Then, everything changes. The same professional switches to Calendly, and the chaos instantly fades […]
Livestorm | Experience an end-to-end video engagement platform
The video opens with a sleek, fast-paced montage of professionals hosting and joining online events. Product demos, webinars, and team meetings unfold seamlessly inside Livestorm’s browser-based platform. The smooth transitions showcase branded registration pages, live audience polls, real-time analytics dashboards, and automated post-event follow-ups. The narration reinforces three clear benefits: no downloads are required, the […]
Atlassian | Jira Service Management
A calm man sits in a coffee shop. He tells a colleague how well his teams work with Jira Service Management. His colleague arrives late, looking stressed. She has a pen stuck in her hair and suddenly gets a nosebleed. Outside, her angry team protests. They throw paintballs and hold signs asking for faster approvals. […]
Atlassian | Rovo
In a modern office, employees are baffled by a new hire called the “newbie,” who is impossibly brilliant and fast. He instantly completes tasks for colleagues—writing a blog post, drafting a job description with interview questions, and generating a marketing campaign. His work is so good that the company launches a project three months ahead […]
Atlassian | Unstuck your team with Loom
A man called the “Unstucker” walks through an office, explaining how many teams feel stuck. He collects comment boxes filled with employee frustrations like too many meetings and slow approvals. He reveals Loom as the solution. The ad shows how video messages help: an engineer skips writing a long email, a woman avoids a 4 […]
Wake | Design collaboration for teams
Wake uses a charming, hand-drawn 2D animation style to tackle a specific problem: design teams working in silos. The video visualizes the chaos caused by inconsistent assets and poor communication through quirky, isolated characters. Wake is positioned not as another tool to learn, but as a seamless, integrated layer that works with the software designers […]
SurveyMonkey | Analyzing Your Survey Results
SurveyMonkey skips complex technical demos for a simple, small-business focus.This 2D animated video uses colorful, cartoon-style visuals—coffee shops, laptops, and charts—to show customer feedback and actionable insights. The result is a clean and approachable pitch. SurveyMonkey comes across as an easy, essential tool for small businesses making data-driven decisions. The Explainer Formula (That Converts) Problem-first […]
Price&Cost | Track project Costs and Profits without spreadsheets
Price&Cost delivers a clear and practical demo. It shows how the platform helps project-based businesses. Using simple 2D animations, real-life scenarios, and a clear voiceover, the video highlights budgeting, forecasting, and tracking profitability. It targets project managers and business owners. Price&Cost is positioned as a must-have tool for financial clarity. The Explainer Formula (That Converts) […]
SurveyMonkey | Collect survey data online or offline
In this video, SurveyMonkey Anywhere delivers a clear, practical product demo that focuses on functionality over flashy visuals.It uses clean 2D animations, real-world scenarios, and a professional voiceover to highlight the app’s offline data collection capabilities. The goal is simple: show market researchers and businesses how SurveyMonkey can be a trusted, flexible solution for collecting […]
Hootsuite | What Is Hootsuite?
Hootsuite turns social media into an exclusive party—and your brand is waiting outside. Instead of showing dashboards, it uses playful, abstract animation: a velvet rope, a secret doorway, and a flowing stream of content. The message is clear—Hootsuite is your all-access pass to social media success. The Explainer Formula (That Converts) Problem-first storytelling – Locked […]
Asana | Introducing Asana Timeline
Asana turns a dry feature—a Gantt chart—into a vibrant, animated journey. High-end character animation and abstract visuals show the chaos of project management and the clarity the Timeline feature brings. By focusing on emotion and metaphor instead of menus and buttons, the video positions Asana as intuitive, creative, and design-led. The Explainer Formula (That Converts) […]
Wufoo | Online Forms Made Simple
Wufoo turns the boring task of building forms into something simple and fun. Using bright, friendly 2D motion graphics, it compares form-building to putting together a puzzle. Different “pieces” (form elements) snap together easily. Instead of diving into a complex interface, the video quickly jumps through common uses—like payments, event signups, and job applications—to show […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Wynter | Doctor
A distraught woman stops a doctor outside a hospital, desperate to hear her father’s last words. In the first scenario, the doctor plays a horrifying recording of chaotic screaming from his phone. Then, casually mentioning his “12 o’clock tee time,” he leaves the woman stunned and devastated. After a brief explanation of Wynter’s message-testing service, […]
Matomo | Getting a report should be easy, right?
Two men represent Matomo and Google Analytics 4 (GA4). GA4 announces he needs to get a report and immediately launches into an absurd obstacle course. He darts around cones, grabs a file, and clumsily jumps through a giant hoop—only to get tangled and collapse. Matomo, completely still the entire time, watches with a deadpan face […]
Matomo | France’s Consent-Free Web Analytics Solution
Two men personify Matomo Analytics and Google Analytics at a “Business Advice” booth. A woman asks if investing all her money in Facebook ads is a good idea. Matomo carefully searches through a physical file to find accurate data, while Google Analytics admits he can’t track over half of visits because users reject cookies. A […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Dropbox | Build the Future at Dropbox With Us
The ad uses vibrant, clean-line animation to show Dropbox as a futuristic city built on ideas. Diverse animated employees work on projects, and with every action they take, the city grows around them. The voiceover explains that employee ideas have sparked innovations like online marketplaces for creators and real-time video collaboration tools. A rocket ship […]
Google | Digital marketing, generated by AI
A marketer builds an entire campaign for “SOSA” cat food using Google AI. They start with a basic product photo, enhance it with AI to remove the background, upscale the image, and generate a new scene with a simple text prompt: “cat in front of a plant.” The AI writes multiple ad copy options, refines […]
Twilio | Modern customer engagement with Twilio
Twilio uses charming storytelling to explain how its platform helps brands create real human connections. Instead of showing APIs and code, the video tells three short customer stories, each showing how Twilio enables personalized communication at the perfect moment. The mix of 2D characters and tactile 3D objects makes the video feel warm, modern, and […]
IBM | Introducing the new IBM Security QRadar Suite
IBM showcases QRadar Suite with a clean, abstract style. Instead of a traditional demo, the video uses minimal 3D shapes—lines, circles, and grids—to show cybersecurity concepts like detection and unification. The story moves from a bright abstract world to a sleek dark-mode UI, positioning QRadar as a modern and intelligent security solution for large organizations. […]
Salesforce | Say Hello to Einstein Copilot
Salesforce launches Einstein Copilot with a high-energy, rapid montage that feels more like a tech hype reel than a standard product demo. The video uses the familiar visual language of chat apps—bubbles, emojis, and notifications—to show how the AI assistant handles requests instantly. By resolving a stream of work tasks in seconds, Einstein Copilot is […]
Pitch | How do you pitch an idea?
Pitch delivers a cinematic and abstract vision of what presentation software can be. Instead of showing a typical product walkthrough, it uses premium 3D animation to illustrate the creative journey—from inspiration to collaboration. Floating panels, soft 3D shapes, and sleek UI animations move to the beat of an electronic score. The result is a brand […]
Microsoft | Understand Your Business with Microsoft 365 Copilot Chat
A new employee struggles during a meeting as his boss speaks in an endless stream of corporate acronyms—BXD, PXP, GDC. The acronyms literally swirl around his head, creating a chaotic visual of confusion. He quietly types a prompt into Microsoft Copilot, asking it to decode the terms and summarize his action items from a notes […]
