Rubrik | Bring Out Yo’ Dead
Two medieval collectors enter a modern office.They shout: “Bring out your dead!” Employees start handing over old IT equipment.Fax machines. Monitors. Backup tapes. They reach an IT manager stuck on a legacy system called “Veteris.”They label it dead infrastructure and load it onto their cart. More outdated systems are removed across the office. Final message: […]
Rubrik | Backup Things
A group of IT professionals sits around a basement table playing Dungeons & Dragons while describing a terrifying “monster” attacking their systems. The monster is eventually revealed to be the WannaCry ransomware virus. The ad quickly transforms into a full parody of Stranger Things. A skeptical sheriff investigates strange events. Christmas lights flicker across a […]
Rubrik | A Better Fit
At a holiday office party, a man complains about the constant “babysitting” required by old backup systems. As he explains the frustration, the scene suddenly transforms into a flashy rap music video. He raps about fragmented data, poor visibility, and outdated infrastructure while dancing through neon-lit offices and dramatic set pieces. The performance becomes even […]
Cloudflare | DDoS Protection, WAF, CDN and more
A woman sits at a desk and introduces the old dial-up sound: “Ee-yah.” She calls it the “sound of the future.” Then quickly makes the point—it’s outdated. She stands up and walks through a series of sliding-door scenes. A cat-video creator. A financial institution. A fast-growing startup. Different worlds. Same need: speed, security, reliability. She […]
Splunk | T-SaaS
A man walks through a modern office explaining Splunk Cloud using a playful metaphor: T-Shirts as a Service, or “T-SaaS.” He describes a system where businesses only pay for the shirts they actually wear, avoiding the waste of shirts that don’t fit, smell bad, or sit unused. The service scales from just five shirts to […]
Thales | A Long Day (with no Cybersecurity)
A man’s day falls apart as critical systems fail around him. It starts with news alerts about major transport and computer bugs. Soon, his phone shows suspicious banking activity. His bus is delayed, traffic turns chaotic, and even police seem caught in the disruption. Production lines freeze. Airports and subways shut down. At a hospital, […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]
Snowflake Inc | The Office Bromance: BI ❤️ IT
Snowflake dives into workplace comedy with a mockumentary-style ad that turns the often-contentious relationship between BI (Business Intelligence) and IT into a full-blown “bromance.” With dry humor and sitcom timing, it highlights how Snowflake brings harmony to departments that typically butt heads over data access, governance, and control. The Formula (That Works at Any Budget): […]
IBM | Ideating
IBM’s “Ideating” ad showcases the power of collaboration and innovation within the world of business. The commercial emphasizes how technology can unlock creativity, streamline problem-solving, and help businesses ideate more effectively. Through a dynamic blend of visuals and messaging, IBM positions itself as a key enabler in transforming ideas into impactful results. The Formula (That […]