Rubrik | Bring Out Yo’ Dead
Two medieval collectors enter a modern office.They shout: “Bring out your dead!” Employees start handing over old IT equipment.Fax machines. Monitors. Backup tapes. They reach an IT manager stuck on a legacy system called “Veteris.”They label it dead infrastructure and load it onto their cart. More outdated systems are removed across the office. Final message: […]
Cloudflare | DDoS Protection, WAF, CDN and more
A woman sits at a desk and introduces the old dial-up sound: “Ee-yah.” She calls it the “sound of the future.” Then quickly makes the point—it’s outdated. She stands up and walks through a series of sliding-door scenes. A cat-video creator. A financial institution. A fast-growing startup. Different worlds. Same need: speed, security, reliability. She […]
Splunk | No more “I don’t knows.”
A business executive is alerted that “checkout is down” and immediately rushes through the office looking for answers. She questions multiple teams—IT, engineering, and other employees across different locations, including hallways, meeting rooms, and even someone inside a bathroom stall. Every single person responds the same way: “I don’t know.” The situation loops into a […]
Wizer | Secure Code Training for Developers
A developer sits late at night, trapped in “Secure code training module 96,” staring down a soul-crushing 20-hour timer. Suddenly, a Morpheus-inspired mentor appears, offering a better way. He plugs the developer into Wizer, launching a Matrix-style sequence where training is downloaded straight into his brain. The developer wakes up transformed, proclaiming: “I know code […]
Postman | We did this
Inside a high-stakes Mission Control room, an engineer works on an API for a satellite. She calls a remote colleague and, with one invite, shares her entire project in a Postman workspace. The colleague’s reaction—“This is so much better than the way I’ve been doing it”—captures the shift from friction to flow. A real request […]
Postman | I’m gonna push some buttons
Inside a sleek, intelligence-style command center, two developers finish what they call “the best API work we’ve ever done.” Their manager appears on a video call, assumes a long night ahead, and orders pizza for the team. The devs surprise her: they’re nearly done because Postman lets them build, test, document, debug, and publish from […]
ExtraHop | Security Uncompromised
The ad opens in a high-tech security operations center. Analysts monitor multiple screens as cyber threats unfold in real time. A tense, cinematic score underscores the urgency. Visual overlays highlight attacks in progress, with lines of code and network diagrams flashing across the screen. The voiceover explains that while attackers are evolving faster than ever, […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Catchpoint | Transforming Network Insights for Better Sleep
In this product explainer ad, Catchpoint highlights the stress experienced by IT professionals who deal with network monitoring. The video opens with an engineer at his desk, visibly tired and overwhelmed by the network data displayed on his computer screens. He looks frustrated and exhausted, his body language reflecting the pressure of his job. There […]
GitHub | Building the Future
GitHub’s spot isn’t just a love letter to developers—it’s a cinematic tribute to the collective power of open source. We move through vignettes of coders around the world, collaborating asynchronously across languages, time zones, and backgrounds. The message is clear: the future isn’t built alone, and it’s probably built on GitHub. The Formula (That Works […]