A business owner checks his company’s AI visibility score and realizes almost nobody can find his brand through AI search tools.
His visibility score sits at just 12%.
Using HubSpot AEO (AI Experience Optimization), he tracks how often his business appears across platforms like ChatGPT, Gemini, and Perplexity.
The software highlights gaps in his content strategy and recommends actions like writing blog posts and LinkedIn articles.
As he improves his content, the visibility score climbs above 75%.
The ad ends with a customer saying, “I asked AI and your name came up,” followed by the tagline: “Be the answer.”
The Formula (That Works at Any Budget)
Painful truth = Brands are becoming invisible in AI search
The ad taps into a growing fear among marketers and business owners.
Traditional SEO is no longer enough.
→ Lesson: Position your product as the solution to an emerging industry threat.
Visualization = Visibility as a score
HubSpot turns a complicated AI-search problem into a simple percentage score.
The rising number makes progress feel immediate and measurable.
→ Lesson: Use dashboards, scores, and progress indicators to simplify technical value.
Transformation = Invisible to recommended
The ad clearly shows the before-and-after journey.
The business starts ignored by AI tools and ends up becoming the recommended result.
→ Lesson: Make the customer transformation easy to follow visually.
Single punchline = “Be the answer”
The tagline focuses on the customer’s ultimate goal: being the brand people find first.
→ Lesson: Build your message around the outcome, not the software itself.
Humor Breakdown
The humor is subtle and relatable.
The opening “Oh sh*t” reaction instantly humanizes the problem and makes the stress feel real.
The rest of the ad plays more like a quiet comeback story than a comedy sketch.
The final phone call acts as the emotional payoff.
→ Lesson: Small moments of honesty can make technical marketing feel more human.
Final Verdict
HubSpot successfully turns AI search visibility into an urgent business problem.
By simplifying AEO into scores, recommendations, and visible progress, the ad makes a complex topic feel easy to understand.
It positions HubSpot as the tool that helps brands stay visible in the next era of search.
BRAVE-o-meter Score:
B-8 | R-10 | A-8 | V-8 | E-9
BRAVE – 8.6/10
Watch the full ad & learn more:
Website: https://www.hubspot.com
LinkedIn: HubSpot on LinkedIn
