ZOOM | More than Zoom
Legendary soccer commentator Andrés Cantor opens the ad with his iconic call. However, instead of shouting “Goal,” he stretches out “ZOOOOOOM!” The dramatic delivery immediately sets the tone. From there, the ad shifts into a fast-paced walkthrough of Zoom’s expanded platform. First, it highlights Zoom Team Chat for cross-channel communication. Then, it shows Zoom AI […]
ZOOM | I USE ZOOM
A stern IT manager stands in a grey, dystopian office. He delivers a speech about a mandatory meeting platform. It forces clients to download “weird apps.” He insists this is the way things must be. Then an employee stands on his desk and shouts, “I use Zoom!” Others join him. They call out features like […]
Scribe | Politely Telling Your Boss
It’s 5:33 PM on a Friday. An employee is packing up to leave when his manager stops him with a “quick” request: “Can you turn this document into a PDF?” Instead of staying late to do it manually, he opens Scribe. He clicks “Start Capture,” exports the file, and Scribe instantly generates a step-by-step guide […]
Scribe | Race to the Finish
A boss gathers his team and offers $1,000 to the first person who can create a Standard Operating Procedure for a new hire. They have one hour. The screen splits in two: “Without Scribe” and “With Scribe.” On one side, the manual worker types, adjusts fonts, resizes screenshots, and fixes formatting while the clock keeps […]
Scribe | Screenshot Tetris
A man sits hunched over his laptop. He looks drained. He is building a Standard Operating Procedure the old way. Screenshot. Paste. Type. Repeat. He thinks he’s almost done. Then a colleague walks over and asks a simple question: “Why aren’t you using Scribe?” She clicks “Start Capture.” Scribe records her actions automatically. It generates […]
Anaplan, Inc. | Finance Analyst
A narrator contrasts two finance departments. First, we see “their” team. They work late into the night in a dim office. Spreadsheets stack up. Coffee goes cold. The environment feels tense and reactive. Then we meet “this” team, powered by Anaplan. The lighting is bright. The workspace is calm and organized. When a senior manager […]
Anaplan, Inc. | Anaplan AI Supply Chain Analyst
A narrator walks through a bright, modern office and contrasts two supply chain teams. First, we see “their” team. That team operates in a dark, frantic environment. Employees spin in their chairs. Phones ring. Weather delays and demand swings create chaos. Everyone reacts in real time. Then the camera shifts to “this” team, powered by […]
Base44 | Nina Saw the Big Game
Nina is trapped in the office kitchen with an awkward colleague. He rambles about a sports game and a party she did not attend. The conversation drags on. Looking for an exit, Nina opens Base 44 on her phone. She types a simple prompt: “Fake call from my mom.” Immediately, her screen lights up with […]
HP | PrintOS Productivity Power Pack
A man walks alone through a quiet, dimly lit industrial warehouse. He carries a tablet and opens the HP PrintOS app. He taps a feature labeled “Productivity.” Instantly, he multiplies into four identical versions of himself. The clones perform a brief, synchronized dance move. Then they split up and begin operating multiple large-scale printing machines […]
HP | OmniBook X Flip
A developer sits at a sleek office desk wearing oversized “Power Armor” shoulders from the Fallout video game series. The setting blends reality and imagination. His desk becomes a surreal mix of work and play. Animated soccer players run across the surface. Vault Boy figurines appear beside his keyboard. The digital and physical worlds collide. […]
CAKE.com | Even cavemen know it
A group of ancient humans gathers around a fire inside a dark cave. The atmosphere feels cinematic and quiet. Shadows flicker across the stone walls. One caveman walks deeper into the cave holding a torch. As he scans the walls, he reveals traditional prehistoric paintings of animals and hunters. Then he finds something unexpected. Engraved […]
Ramp | Multiply What’s Possible
An accountant, played by Brian Baumgartner from The Office, sits buried under a mountain of paper receipts and spreadsheets. The office feels cramped and chaotic. He looks overwhelmed. He discovers Ramp and clicks “Get Started.” Immediately, something changes. He is multiplied. Dozens of clones appear across the office. One scans receipts with a phone. Another […]
Snowflake Inc. | Snowflake Powers Team USA
A young boy sits in his bedroom carefully tracking weather data from a TV report. He writes down snow depth, wind speed, and temperature in a notebook. His curiosity feels intense and methodical. He heads outside to a snowy hill with a small sled labeled “Snowflake.” Using a stopwatch, he times a teddy bear’s descent […]
Zapier | Making your AI transformation real
A manager explains that his company set out to launch an ambitious AI transformation. However, instead of groundbreaking automation, they ended up with “Al” — a regular guy with a mustache and a tie. While the company’s official AI pilot programs stall, Al casually eats sandwiches and wanders the office. The strategy sounds impressive. The […]
Asignet | top tech companies save millions each year with Expense Management.
An enthusiastic employee walks her skeptical colleague through Asignet’s AI-powered invoice verification tool. She highlights a small discrepancy first. A contractor has been overcharging by 40 cents per unit. Then she uncovers something bigger. The company has been paying for a former employee’s cell phone plan for three years after he left. With one click, […]
Webflow | Why AI Can’t Find Your Brand
A man sits alone in a stark red room while a loud “Intruder” alarm blares around him. He urgently turns to an “AI Answer Engine” for help. The AI is personified as a calm man sitting behind a desk, completely unfazed by the chaos. The man asks a simple question: how do I turn off […]
Rippling | Tim Robinson: I have to be paid?
A menacing businessman, played by Tim Robinson, delivers a dark, cinematic monologue that feels ripped from a prestige revenge thriller. The tone is intense. The stakes feel high. Then the performance abruptly stops. He pulls his manager aside, drops the villain act, and complains that he didn’t get paid this week. The manager explains the […]
Salesforce | Big Game Ad: @MrBeast’s Vault
YouTube superstar MrBeast walks through a cinematic, high-tech vault filled with $1 million in cash. The opening feels more like a global game show than a traditional software launch. He announces a worldwide challenge. Viewers must solve a series of complex puzzles to win the money. To do that, contestants are introduced to Slackbot, Salesforce’s […]
Rippling | The Mastermind ft. Tim Robinson
A cinematic supervillain gathers his team to finally execute a long-awaited revenge plot. His secret weapon is revealed: Baby Breck, a pink, slimy monster. The plan immediately falls apart when the henchmen explain that Baby Breck hasn’t been onboarded yet—he’s still waiting for a laptop and health benefits. To make matters worse, the harness needed […]
Stratasys | Vision Possible
Stratasys speaks directly to designers and dreamers who have long been held back by manufacturing limits. Through a cinematic montage, the ad showcases the Stratasys J850 3D printer creating objects that previously felt impossible: a multi-colored spherical puzzle, realistic 3D textures printed directly onto denim, and even a fully functional circular piano. Each scene emphasizes […]
Intuit TurboTax | Now Taxes is Done For You
In this B2B video ad example, a small business owner runs a futuristic food truck called Intergalactic Pizza. He’s visibly stressed, staring at an inbox full of unanswered tax questions. Unsure what qualifies as a deduction, he connects via video chat with a TurboTax expert who specializes in his industry. The expert confirms that not […]
Squarespace | Skydive
A woman sits alone in her quiet kitchen and opens her laptop to search for a domain. As she types into the “find your dream domain” field, the world around her begins to react. Wind fills the room. Furniture slides. The ceiling starts to rip apart. When she enters skydiving.school, the kitchen completely explodes into […]
NAB | Rattlesnake
A small business owner works late into the night, buried under a chaotic pile of loose paper receipts. As the tension builds, the receipts begin to move on their own—slithering, stacking, and transforming into a menacing cobra made entirely of paper. Just as the “receipt snake” strikes, she calmly opens her NAB Business Account on […]
IBM | Let’s put smart to work
A team of IBM consultants takes “attention to detail” to a comical extreme while working with a furniture retailer. They measure air velocity inside ventilation shafts, use tape measures on warehouse shelving, and physically jump onto sofas to test firmness. One consultant is even buried up to his neck in packing peanuts to confirm the […]
SAP Concur | Hair Cut
A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]
SAP Concur | keeps you ahead of problems
A man wearing a black T-shirt with a warning icon represents the everyday “problems” of traditional expense management. He appears across offices and travel moments, quietly disrupting work. He scatters physical receipts with a fan, invades coworkers’ personal space to show disconnected systems, flips airport boards to “Cancelled,” and even steals a lobster tail from […]
Veeam | Make Cybersecurity Less Alien for Your C-Suite
A technical presenter stands in a boardroom explaining cyber risk quantification to a group of executives, using dense jargon like MFA, privileged accounts, and lateral movement. The executives stare back, bored and confused, until one finally admits the truth: “Honestly, it’s all aliens to me.” That metaphor becomes literal when the presenter begins to physically […]
Workday | Competitors
A team is on a tense video call trying to figure out why they keep losing to competitors. Rob, sitting alone in a glass-walled office, calmly points out the real issue: the competition has a better finance system. The people on the call start repeating phrases like “finance system” and “better decisions faster” in a […]
Semrush | All Your Marketing Tools In One Place
A fast-talking, charismatic host moves through a retro-styled office, speaking directly to “full-stack marketers” who are burned out from juggling SEO tools, ad platforms, content software, and analytics dashboards. He dramatizes the frustration of paying for multiple subscriptions that don’t actually move results. Semrush is introduced as the fix: a single, all-in-one platform. A giant […]
VistaPrint | We Print That
The ad opens by acknowledging what everyone already associates with Vistaprint: business cards. Then it immediately flips that perception. Through a fast, high-energy montage, we see a wide range of branded products—T-shirts, banners, table tents, tote bags, and laser-engraved water bottles. The story moves through different small businesses, including a poke shop, a gym, a […]
QuickBooks | Outdo it – Lily’s Catering
Inside a fast-paced professional kitchen, a chef stays focused on cooking while animated, glowing line-art characters quietly work in the background. These characters represent AI agents handling back-office tasks like tracking employee hours and preparing payroll. Notifications appear to confirm tasks are completed without interrupting her workflow. The voiceover refers to this invisible help as […]
TurboTenant | Landlord Holiday
On Christmas morning, a young girl happily unwraps a teddy bear. Her brother, meanwhile, opens a giant novelty rent check for $150 made out to “The Landlord” and reacts with pure excitement. His next gift is a thick stack of lease agreements, which he proudly holds up while his parents smile approvingly. The sister watches […]
GoDaddy | Bri Rises with GoDaddy Airo
A young female athlete pushes herself through brutal early-morning and late-night training, guided by an intense internal monologue. Halfway through, the ad resets. That same discipline is now applied to every part of her life: studying, eating well, managing her time, and building her personal brand website using GoDaddy. The inner voice that once coached […]
CrowdStrike | Move Faster
A confident woman walks calmly through a busy city while everything around her moves at impossible speed or freezes in time. Crowds blur past her. Objects hang mid-air. She speaks directly to the camera, explaining that as AI accelerates business, security must keep up. While the world spins out of control, she remains calm and […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]
Zapier | Commercial with David Banks
The ad opens with a boss congratulating two employees for results so impressive he assumes they must be magicians. The pair hesitates, then starts explaining the automations they built with Zapier. As they speak, simple animated workflow elements float beside them. Their calm explanation quickly escalates into a surreal, spell-casting style duel made of hand […]
Microsoft Copilot and LALIGA | “Fan Training”
In a bland community hall, a support group for bitter LALIGA rival fans tries (and fails) to behave. A therapist asks each fan to say something nice about the rival sitting next to them. The room freezes. No one can do it.One by one, fans discreetly pull out their phones and open Microsoft Copilot. They […]
Kinsta | Your Stress-Free WordPress Host
A woman is working late at night as holographic charts and chaotic data dashboards explode from her laptop. She’s overwhelmed, exhausted, and clearly stuck. On her desk, a tiny toy robot—the stand-in for chatbot support—utters the most useless line imaginable: “I didn’t get that.”Then everything shifts. The chaos fades. Her screen becomes clean and simple. […]
Kinsta | Real Human Support Makes All the Difference
A man in an office is impressed by how smoothly his Kinsta dashboard works. A colleague tells him to try the live chat. He dismisses it, assuming it’s another useless chatbot. She casually replies that it’s a real person named Marcus, who she “talks to sometimes.” He pauses, looks at her suspiciously, and asks: “Are […]
Kinsta | Enterprise Security That Works
A developer is furiously attempting to hack into his own company’s website. Two colleagues watch him with mild amusement, explaining that ever since the switch to Kinsta, he’s been treating the platform’s security as a personal challenge. Every attempt ends the same way: “Access Denied.” Eventually, he collapses in defeat. His coworkers shrug, completely unconcerned, […]
Kinsta | Built For Speed
A woman celebrates how fast her company’s website has suddenly become. When a colleague asks what changed, she says, “We switched to Kinsta.” The colleague immediately launches into a rapid, overwhelming stream of technical jargon — edge caching, Cloudflare layers, global data centers. The first woman just blinks, smiles, and says, “I understood none of […]
Canva | Spellbound
An HR manager is stuck running a painfully dull mandatory training session. The room is beige, the slides are boring, and the employees are either zoned out or fully asleep. One of them is even clutching a fantasy novel called Witch Code. That sparks an idea. She opens Canva and completely rebrands the training. The […]
Canva | Vamped Up
Bob is a lonely ice cream truck driver with a plain, forgettable brand. No customers. No excitement. Nothing happening. One day, he sees a child ride by in a vampire costume — and it sparks an idea. He opens Canva and completely rebrands his truck as “The Ice Screamery.” The plain white truck becomes a […]
Canva | Slayyy
Barb is a real estate agent trying to promote an open house with a plain, generic sign. Her competitor mocks her, and it’s clear her branding isn’t working. As she sulks, she notices a van painted with a fantasy warrior. It gives her an idea. She opens Canva and creates a bold, heavy-metal–inspired brand for […]
Canva | Debbie & Sons
Debbie runs a small food truck selling crisp-and-gherkin sandwiches that no one wants. Business is slow. Her two eccentric sons step in with an idea: they show her Canva. Together, they redesign everything — the logo, the signage, the menus, the entire brand. The transformation works. The rebranded “Debbie & Sons” truck becomes a hit […]
Chronosphere | Cut Log Data Costs By More Than 50%
A manager stands in a spotless, room next to a towering pile of wood logs. He asks about the cost of storing them. Suddenly, an engineer bursts out of the pile holding a single log, proudly announcing he found the one needed to fix a critical customer issue. The manager, relieved, asks for another employee, […]
Upwork | Stop Doing Everything. Build Your Customer Support Team
Jessica sits on a large office staircase, rapidly answering customer support messages as notifications flood her phone. She looks tense and overwhelmed. The manager in the green jacket approaches and asks if she’s now acting as the entire support team. He reminds her, “You’re the boss. You’re not the whole support department,” and shows her […]
Upwork | Stop Doing Everything. Focus on Building
Lenny sits hunched over his laptop, deep in technical work. The manager in the green jacket steps in and stops him—reminding Lenny he’s “the brains behind the company,” not an engineer. He then shows the Upwork Business Plus dashboard with AI and ML specialists ready to hire, making it clear that experts can take over […]
Upwork | You Built the Product. Now Build Your Team
Two small business owners sit in a café-style workspace, exhausted and buried in laptop tasks. They look worn out from trying to do everything themselves. A man in a green jacket—their manager—steps in. He pulls out a photo of media buyers and copywriters, crumples it, and tells his team they are product, not marketing, not […]
CAKE.com | From fortune telling to forecasting
A young man sits inside a tiny circus-style fortune teller tent placed awkwardly in the middle of a dark corporate office. He wants a simple answer: how can his company become profitable? The fortune teller leans over her glowing crystal ball and speaks in dramatic riddles. She warns that if he “seeks profitability,” he will […]
