Why we built this B2B video ad library
Most B2B marketers start a video project the same way: googling competitors, scrolling LinkedIn, or asking their agency for a sizzle reel of past work. The problem is that none of those methods show you what is actually running as a paid ad right now, what formats are working across industries, or how companies at different budget levels approach video.
This library features 50 of the strongest ads from security, identity, fraud and data infrastructure brands, chosen from more than 1,000 we have reviewed. Every ad is tagged by industry, production style, mood, narrative type, funnel stage, and estimated budget so you can filter down to exactly what is relevant to your brief.
Who this is for
If you are a B2B marketer looking for ad inspiration, a creative director benchmarking production styles, or a founder trying to figure out what kind of video your company should make first, this library gives you a starting point grounded in real examples rather than guesswork.
What makes a B2B video ad actually work?
After reviewing over 1,000 B2B video ads across every major vertical, patterns emerge. The highest-performing ads share a handful of traits: they lead with a problem the buyer already knows they have, they show the product in context rather than talking about it in the abstract, and they respect the viewer's time. Most run under 90 seconds. The best ones feel like a conversation, not a pitch.
This library lets you study those patterns. Filter by industry, funnel stage, production style, or mood to find ads that match the kind of video your company needs to make next. Every entry includes the company name, vertical, and our tags for tone, format, and estimated budget range — so you can benchmark against competitors or find inspiration from adjacent industries.
How we keep this updated
We add new B2B video ads every week. If you have spotted a great one that is not in the library, send it our way.
None of the ads featured here were produced by Black Camel. Each ad is credited to its respective brand and production company. This library exists as a resource for B2B marketers to research and find inspiration. Want us to produce something for your brand? Get in touch.
