Monday.com | No Luck Needed with monday.com

Ryan Reynolds and Hugh Jackman co-own a SailGP racing team. While preparing for high-speed competition, Reynolds becomes fixated on an outdated 1902 nautical superstition guide. He pushes bizarre ideas—like changing crew members based on superstition—while Jackman tries to keep the team grounded in reality. The contrast between modern racing demands and irrational “rules” spirals into chaos. The ad then reveals monday.com as the AI-powered platform designed to replace guesswork with structured workflows.

The Formula (That Works at Any Budget)

Painful truth = Outdated thinking slows modern execution

The ad shows how relying on old rules or flawed assumptions can derail fast-moving, high-performance teams.

→ Lesson: Position your product as the upgrade from outdated decision-making habits.

Star dynamic = Chaos vs logic

Ryan Reynolds represents chaotic, intuition-driven decisions, while Hugh Jackman plays the grounded operator trying to keep everything functional.

→ Lesson: Use contrasting personalities to dramatize the problem your product solves.

Single punchline = AI replaces guesswork

monday.com is introduced as the system that removes superstition and replaces it with structured, intelligent workflows.

→ Lesson: Let one clear idea resolve all the chaos in the story.

Humor Breakdown

The humor comes from the absurd seriousness of outdated superstition being applied to elite modern racing. Reynolds treating ancient sailing beliefs as hard truth, while Jackman reacts with disbelief, creates a classic “confidently wrong vs reality” dynamic.

→ Lesson: Let one character fully commit to irrational logic while another represents the audience’s skepticism.

Final Verdict

monday.com uses celebrity chemistry and exaggerated superstition to highlight a simple idea: modern teams need modern systems. By turning project management into a clash between chaos and logic, the ad makes AI-driven workflows feel essential, fast, and intuitive.

BRAVE-o-meter

B-8 | R-9 | A-9 | V-8 | E-9

BRAVE – 8.6/10

Watch the full ad & learn more:

Website: https://www.monday.com

LinkedIn: monday.com on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

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