A chef works through a busy kitchen when something strange happens. A raw lobster on ice starts talking.
It gives her blunt advice. The lobster ravioli isn’t profitable. The lobster mac and cheese is.
As she moves through the restaurant, more items speak up.
An espresso machine suggests pushing mochas during a cold snap.
Hot sauce bottles argue about margins.
Desserts discuss labor costs.
The chef checks Toast IQ on her screen. She updates the menu. She adjusts staffing. Everything happens instantly.
The message is clear: your business is already telling you what to do. You just need to listen.
The Formula (That Works at Any Budget)
Painful truth = Data goes unused
Restaurant owners have data. They just don’t have time to act on it.
→ Lesson: Show customers the value they’re already sitting on—but not using.
Personification = Data with a voice
Instead of charts, the insights come from talking food and equipment.
It’s weird. It works.
→ Lesson: Turn abstract features into characters your audience can understand instantly.
Single punchline = “Put it to work”
The chef doesn’t analyse anything. She acts.
Fast. Simple. Direct.
→ Lesson: Focus on action, not analysis. That’s what customers actually want.
Humor Breakdown
The humor is absurd and constant. A lobster giving business advice shouldn’t make sense—but it does. Hot sauce bottles arguing over margins feels ridiculous—but also accurate. The fast pace keeps it engaging. Every new “voice” adds another layer.
→ Lesson: Use absurdity to make complex ideas feel simple and memorable.
Final Verdict
Toast turns business intelligence into something visual, fast, and human. Instead of dashboards, you get conversations. Instead of analysis, you get decisions. That shift makes the product feel less like software and more like a partner in the kitchen.
BRAVE-o-meter Score:
B-8 | R-9 | A-8 | V-8 | E-8
BRAVE – 8.2/10
Watch the full ad & learn more:
Website: https://pos.toasttab.com/
LinkedIn: Toast on LinkedIn
