RemoFirst | Your Talent Pool Is Bigger Than Your Castle Walls

A weary medieval king asks his scruffy advisor for a “global employment strategy.” The man proudly reveals his plan: a crude stick-figure drawing of a castle with people trapped inside, symbolizing the idea of hiring only within our borders. The king stares in disbelief, sighs, and mouths: “Are you f—ing kidding me?” The screen cuts to the question: “Employing like it’s the dark ages?” before revealing the solution: RemoFirst.

The Formula (That Works at Any Budget)

Painful truth = Local-only hiring is a cage
The “strategy” looks like a prison. It makes border-based hiring appear as absurd as it really is.
→ Lesson: Expose outdated practices with a strong, simple metaphor.

Historical Metaphor = Business stuck in the past
The medieval throne room turns a dry HR issue into an epic farce. Corporate jargon like “global employment strategy” in that setting feels instantly laughable.
→ Lesson: Put modern frustrations in an old-world frame to highlight how outdated they are.

The Punchline = The childish drawing
The big laugh comes when the “plan” is revealed. It isn’t a real strategy—it’s a doodle. One silly image says it all.
→ Lesson: A sharp reveal often lands harder than long explanations.

Humor Breakdown

The comedy comes from anachronism. Modern business language collides with medieval visuals. The crude drawing makes the “strategy” ridiculous, while the king’s exasperated reaction seals the joke.
→ Lesson: Fish-out-of-water humor works best when paired with a clear, visual punchline.

Final Verdict

In just 15 seconds, RemoFirst makes its point with clarity and humor. Local-only hiring is medieval thinking. RemoFirst is the modern solution. The ad is quick, visual, and impossible to forget.

BRAVE-o-meter Score:
B-8 | R-9 | A-9 | V-8 | E-9
BRAVE – 8.6/10

Watch the full ad & learn more:
Website: RemoFirst.com
LinkedIn: RemoFirst on LinkedIn

(See what BRAVE means in our collection)

Understanding the B.R.A.V.E. Scoring System

The B.R.A.V.E. scoring system uses AI to deliver an unbiased evaluation of top-of-the-funnel B2B brand ads. It measures potential impact, memorability, and effectiveness by assessing five key components of a video ad or commercial. This system gauges an ad's capacity to drive brand recall and enhance salience, ensuring that creative work not only captures attention but also leaves a lasting impression.

What B.R.A.V.E. Stands For:

Each letter represents a key factor in determining an ad’s success:

  • B — Boldness: Is the ad original, creative, or daring? Does it break away from generic B2B marketing, or is it just another forgettable corporate video?
  • R — Relevance: Does it connect with a real buyer pain point? Is it addressing a specific frustration or need, or just listing product features?
  • A — Attention: Does it grab and hold attention in the first few seconds? Is it visually or tonally engaging, or easy to skip?
  • V — Vibe: Does it create an emotional response—laughter, recognition, or surprise? Or does it feel like just another corporate info dump?
  • E — Effectiveness: Will buyers remember the brand when they need a solution? Does the ad make an impact that lasts beyond the moment?

How It’s Applied to B2B Video Rating

Each video is scored 1 to 10 in all five categories, based on how well it meets the criteria. The total score (out of 50) is then divided by 5 to give a final B.R.A.V.E. score out of 10.

For example:

  • An ad scoring B-8 | R-9 | A-7 | V-6 | E-8 has a total of 38/50.
  • The final B.R.A.V.E. score is 7.6/10.

Why It Matters

B2B ads often struggle with being bland, forgettable, or ineffective. The B.R.A.V.E. system ensures they are judged by their ability to break through, connect with buyers, and drive action.

Simply put: If your ad isn’t B.R.A.V.E., it’s invisible.

Share on social media

Related Videos

Descript AI | AI Video Editing Just Got Scary Good

RemoFirst | Employing Talent Like It’s the Dark Ages?

RemoFirst | Still Hiring Like It’s 1425? Let’s Fix That

KlientBoost | Is Your Marketing Agency Acting Like a Toddler?

KlientBoost | Ready to Shed One of Your Marketing Hats?

Back to videos
Black Camel Agency mascot