A woman sits at her desk, venting that all work platforms are the same—hard to learn, no one uses them. Suddenly, a confident purple alpaca appears and claims monday.com is different: the one platform she’ll actually love to use. The alpaca shows how she can build her own workflows—no admin, no approval chains. When she says she doesn’t have time, he points to ready-made templates. Dashboards update in real time. She’s impressed, but skeptical. The alpaca assures her—joking that llamas (he insists he’s a llama) are biologically incapable of lying. As he runs through use cases—marketing, sales, HR, and… llamas—she’s convinced. She’s ready to “fall in love again,” thanks the talking llama, and the ad ends with the tagline: “The first work platform you’ll love to use.” She looks around: “Can anyone else see the alpaca?”
The Formula (That Works at Any Budget)
Painful truth = Work tools are hard to learn and rarely used
The ad opens by voicing a universal frustration—most platforms are complex and never fully adopted.
→ Lesson: Start with a pain point your audience already feels and acknowledge it out loud.
Character metaphor = The purple alpaca
The alpaca is memorable, weird, and oddly credible—he makes the pitch both fun and sticky.
→ Lesson: Use an unexpected character to break the mold and make your message stand out instantly.
Clear product proof = Templates, dashboards, ease
The alpaca walks through features visually—customizable workflows, real-time dashboards, and instant setup with templates.
→ Lesson: Show, don’t just tell. Let the product speak for itself with fast, visual wins.
Humor Breakdown
The humor lands because it’s surreal—but grounded. A purple alpaca offering work advice is absurd. But he’s also helpful, confident, and sharp. That contrast is what works. The running gag about llamas vs. alpacas adds charm, while the woman’s final reaction (“Can anyone else see the alpaca?”) brings it full circle. It’s self-aware, weird, and refreshingly entertaining for a B2B ad.
Final Verdict
This ad makes monday.com feel like the opposite of every boring enterprise platform. The alpaca disrupts expectations. The visuals deliver proof. And the script speaks directly to common frustrations. monday.com positions itself as intuitive, customizable, and actually fun—something most work tools never achieve. And best of all, it’s memorable.
BRAVE-o-meter Score:
B-8 | R-9 | A-9 | V-8 | E-8
BRAVE – 8.4/10
Watch the full ad & learn more:
Website: https://monday.com
LinkedIn: monday.com on LinkedIn
