Zapier | Meet Al
A woman thanks her coworker for helping her automate tasks with Zapier. She asks him for his name. Instead of answering normally, the man suddenly breaks into a full dance routine to Paul Simon’s “You Can Call Me Al.” He dances through the office, jumps on desks, slides through hallways, and even steals a coworker’s […]
Workday | Everyone Loves Jerry
Jerry sits in a conference room on a video call with suppliers from around the world. Suddenly, the people on the screen begin stepping directly into the office through walls, doors, and whiteboards. The suppliers hug Jerry and celebrate like old friends reuniting after years apart. Two coworkers watch from the hallway, casually identifying suppliers […]
Workday | CFO Commercial
A senior executive gives a new employee a tour of the office. As they walk through the building, workers suddenly start throwing office supplies at him. Staplers, binders, folders, and red boxes fly through the air while the executive calmly dodges every object. He explains that the company practices for unexpected business challenges by staying […]
HubSpot | Is Your Brand Showing Up in AI?
A business owner checks his company’s AI visibility score and realizes almost nobody can find his brand through AI search tools. His visibility score sits at just 12%. Using HubSpot AEO (AI Experience Optimization), he tracks how often his business appears across platforms like ChatGPT, Gemini, and Perplexity. The software highlights gaps in his content […]
Deloitte | Boardroom fantasy draft
Three women sit around a kitchen island holding laptops and tablets during what looks like a fantasy sports draft. But instead of drafting athletes, they are drafting female executives. They debate business “stats” like revenue growth, cybersecurity wins, and successful funding rounds with the intensity of sports analysts. One executive is praised for increasing revenue […]
Deloitte | Who We Are
The ad follows a fast-paced montage of professionals working across different industries. We see executives, engineers, creatives, and construction workers solving real-world problems. The visuals move from office desks to solar farms, classrooms, robotics labs, and aerial shots of entire cities. One moment shows a child receiving a 3D-printed prosthetic hand. Another highlights large-scale renewable […]
Deloitte | The real MVPs of business
Three office workers react like die-hard sports fans when female executives walk through the building. They whisper excitedly about a CTO’s cybersecurity skills and celebrate another executive’s finance achievements like they are championship stats. When CEO Lucy Carter steps out of the elevator, the group completely loses control. One employee proudly reveals a custom hoodie […]
PacBio | Weird Ideas for a DNA Sequencer
A PacBio marketing team sits in a boardroom trying to figure out how to advertise their new benchtop HiFi sequencer, Vega. They test several ad concepts. One is a straightforward technical pitch. Another is an emotional campfire scene featuring the real CEO singing about genomics. A third idea turns into a dramatic black-and-white art film. […]
Aligned | The Rushed Proposal
A couple sits at a romantic candlelit dinner. The mood quickly shifts when the man suddenly starts treating the relationship like a sales deal. He pressures the woman to “reach alignment” before the end of the month and talks about combining finances immediately. His desperate energy becomes more intense as he pushes for commitment without […]
Schoox | Bring the Magic Back to Learning
A stressed hotel manager spirals into a full meltdown while talking about training thousands of employees. She complains about customer spills, gluten allergies, and the chaos of managing staff across locations. A magician tries to calm her down with basic tricks, but she demands “real magic.” He then attempts to explain Schoox while escaping from […]