Descript AI | AI Video Editing Just Got Scary Good
A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
1Password | The Wrong Tool for the Job with Mackenzie Hughes
Pro golfer Mackenzie Hughes enters the “Wrong Tool Tournament.” His bag isn’t filled with clubs—it’s stuffed with a hockey stick, a toy popper, a broom, even a baguette. A serious sports commentator explains he must putt with anything but a golf club. The ad compares this absurd challenge to using the wrong tools for password […]
1Password | What not to do
Kenny lines up a golf shot from a water hazard. Before he swings, his friend notices Kenny’s “system” for storing passwords: a giant notebook labeled “KENNY’S PASSWORDS – PRIVATE.” The others confess their own bad habits—one keeps passwords in the Notes app, another relies on the browser’s built-in saver. Their friend steps in with a […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Pitch | Turn presentations into expressive video narratives
Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch. Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a […]
Paychex | SECURE Act 2.0 Tax Credits
Three small-business owners share a simple goal: do right by their teams. An office manager, a restaurant owner, and a woodworker explain how Paychex—already their payroll partner—helped them add retirement plans and take advantage of Secure Act 2.0 tax credits. The spot highlights Paychex as the #1 401(k) provider and reframes the brand as an […]
Kandji | “So I Do That”
An IT admin explains that the company just hired a lot of people. New hires pop in one after another, each in a distinct, color-coded workspace—different roles, different cities, same need. In a single, chaotic beat, they all face the camera and demand, “A computer for work.” The admin stays calm and closes with, “So […]
Ruby | Live Virtual Receptionists and Chat Specialists
A quick-fire montage calls out the target: small business owners chained to a desk phone. The pain is immediate—every ring forces you to drop your work. The spot then shows the opposite nightmare: an indifferent receptionist letting leads slip away. Ruby steps in as the fix. A live, professional team answers calls and website chats, […]
Process Street | Workflow Automation Software
A lone employee sits at a desk in a vast, empty space, ready to onboard new hires. Her computer explodes into chaos: countless windows stack on top of each other, then a towering, scrolling wall of text lists hundreds of company processes. She introduces Process.st and the mess collapses into clear, shareable checklists. Tasks route […]
Loom | From 30-Min Meetings to 3-Min Videos
A narrator laments back-to-back meetings as an office fills with clones of the same working mother—each trapped in another call. The contrast is clear when she sends a quick Loom instead of scheduling yet one more meeting. In the payoff, the real mom is at home. She closes her laptop and happily joins her son […]