Workday | Everyone Loves Jerry
Jerry sits in a conference room on a video call with suppliers from around the world. Suddenly, the people on the screen begin stepping directly into the office through walls, doors, and whiteboards. The suppliers hug Jerry and celebrate like old friends reuniting after years apart. Two coworkers watch from the hallway, casually identifying suppliers […]
Workday | CFO Commercial
A senior executive gives a new employee a tour of the office. As they walk through the building, workers suddenly start throwing office supplies at him. Staplers, binders, folders, and red boxes fly through the air while the executive calmly dodges every object. He explains that the company practices for unexpected business challenges by staying […]
Workday | What’s left to Cut?
An office begins to physically “shrink” as it is progressively cut away. Workspaces, equipment, and structure all disappear in stages. The main character is eventually left in a tiny, broken-down space running outdated systems. He triggers a reset. The environment transforms into a modern, open workspace. He now uses Workday to manage HR and finance […]
ServiceNow | handles the Chocolate Factory’s Workflow
Willy Wonka, the “CEO” of his candy factory, has a business nightmare. Children arrive at stores, but there are no Wonka bars. His ServiceNow consultant, McKenzie, introduces digital workflows to prevent operational chaos and keep customers happy. They tour the factory, showing how Golden Egg Production is tracked on a digital dashboard. Wonka realizes that […]
Ramp | Complete the mission in a faction of the time
A stressed businessman sprints through a dark parking garage to meet a mysterious operative in sunglasses. He is panicked. He needs more time to close the books. The operative calmly explains that he does not need more time. He needs more of himself. The trunk of a car opens to reveal a high-tech “Accounting Agent.” […]
UKG | When Work Works, Everything Works
“Work” is personified as a clingy, boundary-crossing partner. The ad opens with people waking up to alarms that literally say “WORK.” Email notifications float across breakfast tables. Commutes are interrupted. Work admits it has boundary issues. It texts employees “You up?” at 3:39 AM. It constantly demands attention. The relationship feels unhealthy and exhausting. Then […]
UKG | WFM Demo
Robert Abara, the COO of a hotel group, opens with a simple insight. Data is useless if it does not provide clarity. The ad then flashes back to the “old way” of managing schedules. A wall covered in sticky notes represents the chaos. Managers scramble to cover shifts. Employees call out for reasons like a […]
Rippling | Tim Robinson: I have to be paid?
A menacing businessman, played by Tim Robinson, delivers a dark, cinematic monologue that feels ripped from a prestige revenge thriller. The tone is intense. The stakes feel high. Then the performance abruptly stops. He pulls his manager aside, drops the villain act, and complains that he didn’t get paid this week. The manager explains the […]
Rippling | The Mastermind ft. Tim Robinson
A cinematic supervillain gathers his team to finally execute a long-awaited revenge plot. His secret weapon is revealed: Baby Breck, a pink, slimy monster. The plan immediately falls apart when the henchmen explain that Baby Breck hasn’t been onboarded yet—he’s still waiting for a laptop and health benefits. To make matters worse, the harness needed […]
SAP Concur | Hair Cut
A small business manager calmly explains why efficiency matters. To save time, she cuts her own hair while mining cryptocurrency on a server rack and playing a game of chess against herself. She casually mentions that SAP Concur handles all her business finances, keeping expenses and invoices under control without slowing her down. The ad […]
SAP Concur | keeps you ahead of problems
A man wearing a black T-shirt with a warning icon represents the everyday “problems” of traditional expense management. He appears across offices and travel moments, quietly disrupting work. He scatters physical receipts with a fan, invades coworkers’ personal space to show disconnected systems, flips airport boards to “Cancelled,” and even steals a lobster tail from […]
Workday | Competitors
A team is on a tense video call trying to figure out why they keep losing to competitors. Rob, sitting alone in a glass-walled office, calmly points out the real issue: the competition has a better finance system. The people on the call start repeating phrases like “finance system” and “better decisions faster” in a […]
ServiceNow | ServiceNow breaks down the walls for total AI control
In a dark, wood-paneled boardroom, Idris Elba voices a familiar frustration. Companies have poured billions into AI — yet nothing actually works together. As his frustration peaks, the boardroom physically cracks apart.Walls retract. Floors split. The space collapses. Behind it is a bright, open, modern office where teams are already moving in sync. Nick, ServiceNow’s […]
ServiceNow | What does ServiceNow do?
The scene takes place on the set of a “customer film” for ServiceNow, where real employees are being interviewed. Leaders from IT, Security, HR, and Finance explain how the platform simplifies their work and connects their teams. When the director asks Nick — the lovable, clueless recurring character — to summarize what ServiceNow does, he […]
SAP | We’re Just Like You
SAP employees are shown in a montage of small, relatable mishaps: trying to catch a falling phone with a foot, hiding a yawn, staring at themselves on a video call, failing to plug in a USB, or losing their car in a garage. The voiceover says, “At SAP, we’re just like everyone.” Then the ad […]
SAP | Working at SAP
A man on his first day at SAP asks a woman if she works there. She immediately launches into a hyper-fast, fourth-wall-breaking monologue summarizing her entire life — childhood gaming, studying computer science, joining SAP, designing interfaces, and writing code that helps build world-changing technologies. After minutes of epic storytelling, the man quietly reveals he […]
SAP | Let’s Do This
Clive Owen delivers a dramatic monologue about the idea of “thinking.” As he talks, he appears in a rapid-fire series of unexpected locations—a server room, a car factory, an operating room, a greenhouse, even standing on shipping containers. His point: everything in the modern world is “thinking.” Sensors, machines, software, systems—all producing endless data. But […]
Upwork | Stop Doing Everything. Build Your Customer Support Team
Jessica sits on a large office staircase, rapidly answering customer support messages as notifications flood her phone. She looks tense and overwhelmed. The manager in the green jacket approaches and asks if she’s now acting as the entire support team. He reminds her, “You’re the boss. You’re not the whole support department,” and shows her […]
Upwork | Stop Doing Everything. Focus on Building
Lenny sits hunched over his laptop, deep in technical work. The manager in the green jacket steps in and stops him—reminding Lenny he’s “the brains behind the company,” not an engineer. He then shows the Upwork Business Plus dashboard with AI and ML specialists ready to hire, making it clear that experts can take over […]
CAKE.com | There’s a smarter way to track productivity
The ad takes place in a bright, open office. A voiceover repeats the line used across the series: “Use Cake.com, or do the work the wrong way.” In the center of the room, a small group of managers gathers. One of them—the familiar tie-and-suspenders character—consults with another man wearing a black shirt printed with “MIDDLE […]
CAKE.com | Tricks won’t cut it
The scene opens in a cold, minimal office. A woman stands at her desk, carefully stacking piles of paper invoices onto a tall shelf. It’s slow, manual, and clearly miserable. A voiceover cuts in: “Use Cake.com, or do the work the wrong way.” Then the young man from the previous Cake ad appears, promising to […]
CAKE.com | From fortune telling to forecasting
A young man sits inside a tiny circus-style fortune teller tent placed awkwardly in the middle of a dark corporate office. He wants a simple answer: how can his company become profitable? The fortune teller leans over her glowing crystal ball and speaks in dramatic riddles. She warns that if he “seeks profitability,” he will […]
Workday | Commercial
A woman rehearses a breakup speech in multiple locations — her closet, the gym, and the breakfast table. She delivers the familiar lines: “I’m just not growing,” “I need flexibility and speed,” and “I can’t spend the rest of my life talking about upgrades.” Then comes the twist. The camera reveals she’s been practicing the […]
Workday | Peyton Manning
The ad opens inside a corporate office staffed entirely by clones of NFL legend Peyton Manning. In this chaotic “Peyton-verse,” every Peyton talks in football jargon—running huddles, calling audibles, and barking orders. Things spiral out of control when one Peyton declares, “Let’s double our investment in Omaha!” prompting every other Peyton in the office to […]
Workday | Business Caddie
An executive tells a colleague that using Workday is like having a business caddy—someone who always has the right advice at the right moment. Instantly, a real golf caddy appears and follows him through his day. He offers strategy tips in meetings, suggests budget moves in the hallway, and even clears the executive’s weekend schedule […]
SAP | Stay confident in the face of disruption
A professional tennis player stands on the court, ready to serve. A cinematic voiceover describes the scene as “business as usual… just another day in the office.” Suddenly, the calm stadium explodes into chaos. A violent, apocalyptic storm sweeps across the court, symbolizing disruption. The player battles through roaring winds and flying debris, adapting to […]
Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Spendesk | Automated Invoice Management
Spendesk turns expense management into a frictionless experience. The ad follows a single invoice as it flows through the approval process with ease. It begins with a man on a rooftop submitting the invoice on his laptop. A woman instantly approves it on her phone, another teammate tracks it on a dashboard, and with one […]
UKG | Back to the office
UKG uses humor and contrast to show how chaotic people management can feel. During a casual lunch, a woman asks her coworker how returning to the office is going. While he says everything is “hectic but under control,” the ad cuts to his internal reality: employees mobbing him with questions, his desk collapsing under sticky […]
Spendesk | The all-in-one company spending solution for modern finance teams
Spendesk turns the stress of financial admin into a cartoonish tidal wave of paperwork. Using a quirky, hand-drawn 2D animation style, the video shows a finance professional literally drowning in receipts and chasing runaway company cards. Then, Spendesk appears as a surfboard—transforming chaos into control. The result is a fun, energetic, and memorable ad that […]
ADP | What’s the Plan? HR Outsourcing Can Help
A stressed-out small business owner vents to a friend about juggling hybrid onboarding, payroll in multiple states, and HR compliance. Her friend calmly suggests outsourcing to ADP. She worries she’ll become “just a file on someone’s desk,” but he reassures her: he has a dedicated HR pro, a team of experts, and a personalized plan. […]
Best, | Email in Real Life
The ad brings email frustrations to life by acting them out in person. Office workers re-enact awkward email habits—leaving auto-responders on, forgetting attachments, sending long disclaimers, shouting in all-caps, and forwarding irrelevant videos—all as face-to-face conversations. The result? A hilarious reminder that email isn’t built for managing real work. The Formula (That Works at Any […]
QuickBooks | Get Yours with Danny de Vito
QuickBooks’ “Get Yours” campaign stars Danny DeVito as a no-nonsense coach for small business owners. In short, punchy ads, he gives hilarious (but helpful) advice to real entrepreneurs—from electricians to doggy daycare owners. The campaign highlights how QuickBooks saves them time, money, and stress, all while keeping the tone light and fun. The Formula (That […]
ClickUp | How Project Managers Feel When They’ve Had It!
In this ad, a stressed-out project manager is overwhelmed by chaotic meetings, missed deadlines, and nonstop miscommunication. He’s clearly had enough. Just when it seems like he’s about to snap, ClickUp appears—transforming his messy workflow into a smooth, organized system. The ad uses humor and exaggeration to spotlight real project management pain points, positioning ClickUp […]
SAP | Is finance in the hot seat?
SAP dramatizes the stress of finance with a literal office fire. The scene opens on a CFO calmly seated at her desk, sipping coffee, while the entire office erupts in flames behind her. Alarms blare, employees panic, and chaos reigns—except for her. Why? Because SAP has her covered. The ad uses fire as a metaphor […]
Workday | Rock Stars Undercover
In this Super Bowl-style B2B ad, Workday takes on a common office phrase: “You’re a rock star!” But instead of praise, the line sparks outrage—from actual rock stars. Legends like Ozzy Osbourne, Joan Jett, Billy Idol, and Gary Clark Jr. are not happy that corporate employees are being called “rock stars” for handling budgets and […]
Smartsheet | Power Your Process | Unprocessed
In this visually impactful ad, Smartsheet introduces the Power Your Process campaign. The video sets the stage in a chaotic, unorganized world where processes are non-existent, highlighting the struggle businesses face when there’s no workflow in place. It’s in this chaos that Smartsheet’s platform shines, offering a clear, efficient way to bring order and structure […]
ServiceNow | Connecting Corners with AI
This cinematic ad from ServiceNow explores what happens when departments work in silos—emails get missed, teams misalign, and time is wasted. But with AI quietly connecting the dots, work starts to flow. The message? ServiceNow helps your business run smarter by bringing everything—and everyone—together. The Formula (That Works at Any Budget): Everyday Inefficiencies = Built-In […]
Cloudwaremx | Work worth celebrating | The smarter way to workflow
Cloudwaremx’s ad is a punchy, fast-moving ride through the chaotic underbelly of business operations gone wrong—and the dramatic shift when workflow finally clicks. The tone? Snappy. The visuals? Sharp. The message? Work should feel like winning, not whack-a-mole with tasks. The Formula (That Works at Any Budget): Exaggerated Workplace Chaos = Immediate Pain Point RecognitionThe […]
WalkMe | Employee Frustration can be Difficult to Diagnose
WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]
WalkMe | Imagine a couples therapy session with your software! #2
In WalkMe’s second ad in the therapy series, the focus shifts to a hilarious and relatable couples therapy session—this time between a software and its user. The user voices all their frustrations with the software, while the software gets a chance to defend itself. The comedic portrayal highlights the miscommunications and unmet expectations that occur […]
WalkMe | What would your software say to you in therapy? #1
WalkMe’s ad takes a humorous look at the relationship people have with software. The ad imagines a software program going through therapy to voice all its frustrations about being misused, misunderstood, and underappreciated by its users. This comedic take offers a light-hearted approach to the challenges of tech adoption and user experience, highlighting how WalkMe […]
SAP | When Business Works Together
SAP’s “When Business Works Together” ad focuses on the power of collaboration in business, showing how different organizations, when aligned and using the right tools, can achieve extraordinary results. The ad emphasizes SAP’s role in creating seamless connections across various functions, helping businesses achieve greater efficiency and success. The Formula (That Works at Any Budget): […]
UKG | Fairytale Workplace
UKG’s “Fairytale Workplace” ad takes a lighthearted approach to address workplace challenges by presenting a fantastical world where everything works perfectly — employees are always happy, tasks are completed effortlessly, and everyone works in perfect harmony. The ad contrasts this idyllic fantasy with the reality of many organizations, where things aren’t always so smooth, and […]
SAP | Product Promotion
SAP’s “Product Promotion” ad is a whirlwind of corporate clichés, over-the-top metaphors, and fast-paced editing—all wrapped in a tongue-in-cheek narrative that mocks the typical jargon-heavy product demo while still delivering a compelling case for SAP’s business solutions. The Formula (That Works at Any Budget): Corporate Satire Meets Real Solutions – The ad begins with a […]
Zoho | Excitement meets Zoho One
Zoho One’s ad leans into absurd humor and exaggerated enthusiasm to make business software—usually a dry topic—feel like the most exciting thing on the planet. The spot plays on over-the-top excitement, treating Zoho’s integrated business software suite like a life-changing revelation. The Formula (That Works at Any Budget): Exaggerated Reactions = Immediate Engagement – The […]
