Toast, Inc. | Built For Busy.

A chef in a yellow beanie works in a fast-moving kitchen. Orders fly in. Staff rush past. Flames rise. Everything around him moves in a blur. He stays calm. Focused. Precise. A narrator reframes what “busy” means. It’s not stress. It’s success. It means people want what you’re making. The chef taps a Toast POS […]
Vercel | You’re Doomed

A woman works alone late at night. She is preparing for a product launch. A countdown timer shows only eight hours left. Then an error appears: “Video Not Found.” A dramatic narrator tells her she is “doomed.” The pressure builds. There’s no one to call at this hour. Then the twist appears. She didn’t order […]
Vercel | Edits Technology Interface

A developer works on a CatChow logo late on a Thursday. At first, it’s simple. One clean version on screen. Then the messages start. A group chat called “Cat Chow Chat” begins to flood in. Harry wants an exclamation mark. Sarah wants a friendlier font. Then Harry wants something “EDGIER!!!” Gary says it’s too intense. […]
Vercel | CatChow

A creative presents a simple storyboard for a CatChow ad. It’s clean. Emotional. Straightforward. The clients are not impressed. They suggest changes. Lots of them. They want laser beams. More explosions. A cat playing a guitar solo. They claim it’s based on “extensive research.” The creative hesitates, then agrees. Cut to the final ad. A […]
Okta | Keeping it simple

A woman in a modern office interrupts a deep-voiced narrator. He is explaining security using complex jargon. She stops him and says no one understands that. Then she takes over. She explains Okta in simple terms. As she speaks, she jumps through different real-world scenes. A restaurant. A doctor’s office. A shopping moment on a […]
Brex | Things just got real AF.

A cinematic boardroom dinner sets the tone. Two business leaders sit at opposite ends of a long table. The conversation is styled like a prestige drama. They discuss a $5.15B acquisition involving Brex and Capital One. The dialogue moves fast. Stock structure. IPO strategy. Scaling potential. The woman lists major companies using Brex, including TikTok […]
Brex | Keep Growing

A founder’s life plays out in a fast-paced montage. Everything revolves around a 5:00 AM alarm clock. We see him working alone in a messy office. Then growing. Then raising $3M in funding. Throughout the journey, Brex is always present. He tracks cash, books flights, pays vendors, and sets card limits—all in one place. Even […]
Brex | Companies spend smarter and move faster

A CFO sits in a modern office. He explains his job is to control company spending. But he can’t be everywhere at once. The scene cuts to a sales team at a high-end dinner. They are closing a deal. As they pay, digital overlays appear on the Brex card. Expense rules are applied instantly. The […]
SurveyMonkey | Jeff discovers Build with AI

A man finishes his workday. He’s excited for a 6 PM show. He logs out, shuts his laptop, and happily leaves the office. He dances to his car. Just before driving off, he gets a message: “Before you head out…” It’s a request to create a survey. He pauses. Then runs back into the building. […]
Rippling | Get Out, Bryan! (IT)

A businessman sits in a dark office. He is on the phone with IT. He says a former employee, Bryan, is still “inside his computer.” On screen, windows pop up with Bryan’s name. Passwords change in real time. The businessman loses control of his system. He admits he doesn’t want to call Bryan to fix […]