Lattice | Performance Management Employees Love
Lattice takes on one of the most universally disliked workplace rituals: the annual performance review. Through a mix of friendly 2D animation and a sleek product demo, it proposes a better, continuous approach to employee feedback. The video begins from the employee’s perspective—highlighting the emotional need for regular recognition, growth, and alignment with company goals. […]
Wynter | Doctor
A distraught woman stops a doctor outside a hospital, desperate to hear her father’s last words. In the first scenario, the doctor plays a horrifying recording of chaotic screaming from his phone. Then, casually mentioning his “12 o’clock tee time,” he leaves the woman stunned and devastated. After a brief explanation of Wynter’s message-testing service, […]
Matomo | Getting a report should be easy, right?
Two men represent Matomo and Google Analytics 4 (GA4). GA4 announces he needs to get a report and immediately launches into an absurd obstacle course. He darts around cones, grabs a file, and clumsily jumps through a giant hoop—only to get tangled and collapse. Matomo, completely still the entire time, watches with a deadpan face […]
Matomo | France’s Consent-Free Web Analytics Solution
Two men personify Matomo Analytics and Google Analytics at a “Business Advice” booth. A woman asks if investing all her money in Facebook ads is a good idea. Matomo carefully searches through a physical file to find accurate data, while Google Analytics admits he can’t track over half of visits because users reject cookies. A […]
Briza | Briza in Action
Briza uses clean, minimalist 2D animation to tackle a big B2B challenge: the inefficiency of serving small business insurance clients. Through smart visual metaphors like a draining hourglass and a cityscape of businesses, it highlights how manual underwriting wastes time and resources. By showing a smooth digital workflow from application to payment, the video positions […]
Dropbox | Build the Future at Dropbox With Us
The ad uses vibrant, clean-line animation to show Dropbox as a futuristic city built on ideas. Diverse animated employees work on projects, and with every action they take, the city grows around them. The voiceover explains that employee ideas have sparked innovations like online marketplaces for creators and real-time video collaboration tools. A rocket ship […]
Google | Digital marketing, generated by AI
A marketer builds an entire campaign for “SOSA” cat food using Google AI. They start with a basic product photo, enhance it with AI to remove the background, upscale the image, and generate a new scene with a simple text prompt: “cat in front of a plant.” The AI writes multiple ad copy options, refines […]
Twilio | Modern customer engagement with Twilio
Twilio uses charming storytelling to explain how its platform helps brands create real human connections. Instead of showing APIs and code, the video tells three short customer stories, each showing how Twilio enables personalized communication at the perfect moment. The mix of 2D characters and tactile 3D objects makes the video feel warm, modern, and […]
IBM | Introducing the new IBM Security QRadar Suite
IBM showcases QRadar Suite with a clean, abstract style. Instead of a traditional demo, the video uses minimal 3D shapes—lines, circles, and grids—to show cybersecurity concepts like detection and unification. The story moves from a bright abstract world to a sleek dark-mode UI, positioning QRadar as a modern and intelligent security solution for large organizations. […]
Contra | Portfolio Magic by Contra
Contra introduces Portfolio Magic, an AI-powered feature designed to help creative freelancers build client-ready portfolios effortlessly. Rather than showing a technical demo, the video uses a dreamy, music-video aesthetic with glowing 3D shapes and an indie-pop soundtrack. It transforms the dreaded task of portfolio creation into something quick, beautiful, and inspiring. The result is a […]