Upwork | Creating Opportunity in Every Era of Work
The film traces the evolution of work. It opens on the rigid 9-to-5 grind—commutes, cubicles, and fixed schedules—before shifting to the modern reality of flexible, remote talent. Upwork positions itself as the platform that helped write this new chapter. Then the ad looks forward to the next era: AI. It shows AI drafting, coding, and […]
Rippling | One Place
A woman in an office chair glides through surreal portals with a tablet in hand. She pays a contractor in a London café, onboards a new hire in an upside-down Australian pub, and manages IT for a meeting in Berlin. Each door, elevator, and cityscape connects seamlessly. The message is clear: Rippling unifies HR, IT, […]
IBM | AI that works across your business
A simple animation shows a man at the gym who only trains his right arm. He curls, presses, and lifts until one bicep becomes comically oversized while the rest of his body stays weak. Proud of his imbalance, he flexes in the mirror. Text asks: “Only getting isolated results?” The ad then pivots to show […]
ClickUp | When I First Heard of ClickUp
A man recalls that when he first heard the name ClickUp, he thought it referred to a martial arts move called a kickup. What follows is a slapstick montage of him repeatedly failing to master the move in different scenic spots. Then inspiration strikes: after spotting a ClickUp billboard, he launches the Academy of Epic […]
ClickUp | David BEFORE ClickUp vs AFTER ClickUp
The spot opens on David, a developer focused on coding. The screen reads: “How it started (before ClickUp).” Suddenly, three colleagues rush in with conflicting demands: fix a critical bug, scope a new feature, and center a button on the homepage. The requests pile up fast. David’s stress mounts until he slumps over in defeat. […]
ClickUp | Monica BEFORE ClickUp vs AFTER ClickUp
We open on Monica, a marketing professional drowning in the “before ClickUp” world. She sits at her desk as a storm of notifications, video calls, and overlapping colleague requests swarm her. Floating apps and voices bombard her from every direction. The stress builds until she can barely keep up. Then, the ad cuts to the […]
Descript AI | AI Video Editing Just Got Scary Good
A woman sits in a dark room, stressed and alone, trying to edit a video. A dramatic voiceover describes the crushing feeling. The stress is visualized in a surreal montage: a burning monitor, an exploding blender, an hourglass, and a teddy bear that trades balloons for a flamethrower. Then the pivot. Descript introduces Underlord, an […]
Pitch | Collaborative presentation software for teams.
A manager is nervous about an upcoming sales pitch. Her team is scattered and unhelpful. One teammate is distracted by video games. Terry, the overconfident one, wants to recycle his awful deck filled with Comic Sans and clip art. The meeting is going nowhere—until someone suggests Pitch. Everything changes. The team uses Pitch to collaborate […]
Pitch | Turn presentations into expressive video narratives
Kim and her remote team can’t land funding for their startup, bee2bee. Their decks fall flat, and rejections keep piling up. Then, in the middle of their group chat, someone suggests trying Pitch. Suddenly, the process transforms. The team builds their deck together in real time. They refine it asynchronously. One teammate even records a […]
Kandji | “So I Do That”
An IT admin explains that the company just hired a lot of people. New hires pop in one after another, each in a distinct, color-coded workspace—different roles, different cities, same need. In a single, chaotic beat, they all face the camera and demand, “A computer for work.” The admin stays calm and closes with, “So […]