Monday.com | Become the best manager with monday.com
A man stands in front of a wall filled with framed “Employee of the Month” photos. Every single one of them is him. He explains that Monday.com is the reason. He walks through how his team used to work with clunky spreadsheets and slow processes. Leadership wasn’t unhappy — they were just “satisfied.” Then leadership […]
Freshworks | Customer
A man sits in a bleak, gray office struggling with hostile software. Disembodied hands poke him. A giant cursor taps his head. His headset gets yanked out. Everything feels like a fight. Then, with a single click, his entire world shifts. The gray room becomes bright and colorful, and a friendly hand offers him a […]
Zapier | Commercial with David Banks
The ad opens with a boss congratulating two employees for results so impressive he assumes they must be magicians. The pair hesitates, then starts explaining the automations they built with Zapier. As they speak, simple animated workflow elements float beside them. Their calm explanation quickly escalates into a surreal, spell-casting style duel made of hand […]
Zoho | To Build Anything That Truly Lasts, It Takes Time
The ad opens with sweeping shots of India—temples being carved stone by stone, rituals passed through generations, and artisans working with patience. Over these visuals, a calm voice repeats the phrase “it takes time.” The story then shifts into the modern world, showing technology, collaboration, and innovation. Zoho uses this contrast to make a clear […]
ZoomInfo | Winners don’t wait for leads
A sales team is dreading an upcoming all-hands meeting because performance is down. Throughout the day, different reps quietly use ZoomInfo’s voice-activated AI in their earbuds and phones. The AI identifies prospects who are actively browsing pricing pages, surfaces the perfect case study during a live objection, and even calculates how a manager can still […]
monday.com | AI you’ll love to use
Employees sit in a modern office, bracing for another disappointing “AI implementation.” The mood is flat. Someone shares a silly AI image of an astronaut with two cats, reinforcing how useless previous tools have felt. Suddenly, the lights drop. Purple neon fills the room. A cloud of smoke appears—and out steps the purple llama, singing […]
monday.com | monday dev, your dev team will actually love it
A development team works inside a casual, industrial-style office. One developer happily uses Monday Dev, his screen showing a bright, clean Sprint Management dashboard. Across from him, a coworker in a hoodie—yogurt in hand—looks confused. He insists Monday.com “isn’t for developers.” His colleague corrects him: this is Monday Dev. The skeptic doubles down. He claims […]
monday.com | This is monday sidekick
Tim, an anxious office worker, hides behind the blinds while his coworkers talk about AI. He’s overwhelmed and skeptical—until a giant, fluffy purple llama appears outside his office. The llama introduces Monday Sidekick AI and walks Tim through what it can actually do: generate complete marketing campaigns, pull insights from messy documents, and flag project […]
MetaSpark | Productivity chaos
Melinda stands in a modern office and speaks directly to the camera. She argues that employees are a company’s most important product—but their time is wasted switching between countless apps. Behind her, Bob battles the chaos she’s describing. His computer screen is packed with dozens of open windows: spreadsheets, calendars, Slack, Adobe apps, preference panels—an […]
Bigin by Zoho CRM | The CRM choice for anybody
Told as a Western folk ballad, this ad follows Alma, a dedicated tutor trapped in the chaos of manual communication. In a dimly lit, vintage classroom, she’s surrounded by stacks of books and endless lists of phone numbers, spending “days and nights” calling parents one by one. A solemn narrator sings her struggle: “Business is […]
Bigin by Zoho CRM | The CRM choice for every enterprise
Told as a Western folk ballad, this ad follows Clara, the overwhelmed owner of a busy carwash. Her office is a whirlwind of chaos — sticky notes flying, phones ringing nonstop, and appointments slipping through the cracks. A gravelly-voiced narrator sings that her business has become “a nightmare.” Then, the tone shifts: “One day, Clara […]
Bigin by Zoho CRM | The CRM choice for every executive
Told as a Western folk ballad, this ad follows Marla, the overworked CEO of a small business. Her office is chaos — phones ringing nonstop, cords tangled everywhere, and her team scrambling to keep up. A somber narrator sings her story: a leader buried under the noise of her own success. The line “Business is […]
Bigin by Zoho CRM | Bigin, the CRM choice for every realtor
Told as a Western folk ballad, this ad follows Olsen the Realtor, a man hosting the world’s saddest open house. His only guest? A single mouse. A gravelly-voiced narrator sings about Olsen’s struggles while the line “Business is hard” appears on screen. Then, everything changes: “One day, Olsen found Bigin.” Suddenly, the open house is […]
Bigin by Zoho CRM | Bigin, a CRM choice for every recruiter
Told like a Western folk song, this ad follows Ravi the recruiter, a man drowning in a sea of paper resumes. A deep-voiced narrator sings about Ravi’s struggle to keep up with his workload as stacks of paper pile higher and higher. One day, Ravi discovers Bigin by Zoho CRM. Instantly, the chaos disappears. The […]
Bigin by Zoho CRM | Santa’s Secret to a Merry Christmas
In a cozy stop-motion animation, a tired Santa returns to his workshop after a long night of delivering gifts—only to be told by a reindeer that there’s still more work waiting for him. Instead of a magical scroll, Santa sits down at his computer and opens Bigin by Zoho CRM. He organizes children’s wish lists […]
Bigin by Zoho CRM | Streamline scheduling
A dentist calmly sets up for the day—everything seems under control. Suddenly, he freezes as a horrifying vision appears: a waiting room packed with patients, all sitting with their mouths wide open, waiting for him at once. On-screen text asks: “Overlapping appointments?” The nightmare instantly cuts to the solution: Bigin’s built-in Booking Pages. A clean, […]
Bigin by Zoho CRM | The Case of #TheMissingCustomers
Styled like a colorful, tongue-in-cheek detective mystery, the ad follows a hard-boiled investigator trying to crack “The Case of the Missing Customers” at a failing furniture store. The store’s employees are overwhelmed—losing track of deliveries, missing appointments, and bungling customer requests. As the detective builds his wall of clues, he slowly uncovers the truth: the […]
Bigin by Zoho CRM | Look who’s using #Bigin Forms!
A smooth-voiced narrator introduces a new café “owned by Louie”—only to be interrupted by a talking white cat sitting regally in a leather office chair. “I’m the owner,” the cat declares. The cat explains that Louie, his hapless human employee, has failed at forty previous businesses. But this time, things are different. Louie is using […]
Zoho CRM | Omnichannel Communication
This stop-motion masterpiece unfolds in a world made entirely of cardboard. The narrator explains that customers aren’t flat, one-dimensional “cardboard cutouts.” We follow a charming cardboard character as he plays soccer, jams with his band, and goes on dates — a whimsical illustration of a real, complex human life. As the story unfolds, the ad […]
Zoho CRM | Who said CRMs can’t be easy?
A man works late in a dark, empty office, surrounded by hundreds of floating digital task boxes hovering above his head. A voiceover explains he has to update them all—one by one. Overwhelmed, he sighs… then snaps his fingers. Instantly, every task completes itself. The oppressive cloud disappears. As he packs up to leave, he […]
Zoho CRM | Who said CRMs can’t be beautiful?
A woman walks through a bustling office holding a crying baby, desperate for help. The noise is unbearable. She turns to her calm coworker, Brandon, who simply spins his laptop around. The baby sees Brandon’s custom Zoho CRM dashboard—and immediately stops crying. The office falls silent. The mother stares in disbelief as Brandon, smugly pointing […]
Zoho CRM | Save time on tasks
In a seemingly normal office, no one is actually working. Employees are playing bingo, taking a life-drawing class, and doing group yoga on their desks. A narrator wonders how they have so much free time. One worker casually explains that their new CRM, Zoho, automates their work so efficiently that everything gets done faster. The […]
Zoho CRM | Befriend your customers
The spot plays as a joyful montage of genuine, feel-good customer moments. A saleswoman receives a surprise cheesecake from a grateful client. Another employee casually plans to attend a football game with a customer over the phone. A third proudly presents a “Customer of the Year” award before everyone gathers for a celebratory selfie. It […]
Zoho CRM | Work can be Smooth, Easy and Cool
An office worker sighs, wondering aloud if work could just be “smooth.” In a flash of sparkles, his drab office transforms into a stylish jazz club. A charismatic host appears on stage, introducing Zoho CRM as the key to making work flow effortlessly. Suddenly, his coworkers become musicians: Sales on sax, Marketing on piano, Operations […]
Acro Commerce | The Beyond Assembly Roadshow
An eccentric, long-haired museum curator leads two teenagers through an eerie exhibit of “relics” that once powered B2B sales—objects like a Rolodex and a CD-ROM. He solemnly warns that these items, and the businesses that depended on them, are now “frozen in time.” Suddenly, a loud thud interrupts the tour. The group turns to see […]
Act! | Stop the Chaos. Start Organizing.
Two detectives step into a dimly lit room that looks like a crime scene. Papers are scattered everywhere, binders lie open, and a “crazy wall” of charts and sticky notes covers the walls. At the center of the chaos, they find the “victim”—a frazzled small business owner, buried head-first in paperwork, groaning, “I’m so overwhelmed!” […]
Salesforce | Team Earth
The film opens with sweeping shots of outer space and a dramatic voiceover about “the new frontier.” Actor Matthew McConaughey, suited up as an astronaut, gazes into the cosmos and simply says, “Eh.” Then comes the reveal: he isn’t on a spaceship—he’s floating in a hot air balloon. Steering back toward Earth, he declares, “It’s […]
Workday | Business Caddie
An executive tells a colleague that using Workday is like having a business caddy—someone who always has the right advice at the right moment. Instantly, a real golf caddy appears and follows him through his day. He offers strategy tips in meetings, suggests budget moves in the hallway, and even clears the executive’s weekend schedule […]
Zapier | Rebel against the backlog with AI orchestration
A woman recounts how she once pitched “Zapier AI Orchestration” to her skeptical CEO. In a flashback, her IT colleague explains how Zapier used AI to cut their support ticket backlog by 50%—“in minutes, not weeks”—without hiring more people. The idea succeeds beyond expectations. The ad ends back in the present, where the once-dismissive CEO […]
Zapier | Put AI to work on real work with Zapier’s AI orchestration
A young woman in an elevator tells her boss about a brilliant idea she had. We flash back to her at her desk, pitching “Zapier AI Orchestration” to a skeptical coworker. She explains that Zapier connects AI to all their existing apps—like Salesforce and OpenAI—to automate workflows “in minutes, not weeks.” The idea spreads quickly, […]
Zendesk | Sh*t Support Agents Say
A support agent in a headset rattles off an endless stream of clichés customers have heard a thousand times: “Have you tried turning it off and on again?” … “Can I put you on hold for just a sec?” … “I’d feel the exact same way if I was in your shoes.” He recites them […]
Copado | A Fable of Collaboration Catastrophes
A creative team tries to recreate Leonardo’s “Vitruvian Man,” but without a shared process their collaboration collapses. They draw over each other’s lines, talk past one another, and turn the whiteboard into a messy tangle. The narrator frames this as life before Copado. Once Copado is introduced, the chaos snaps into alignment: the scribbles resolve […]
Copado | A Fable of No Visibility or Traceability
A man introduces his Salesforce release manager, Leila—who’s trying to work while wearing a sleep mask with cartoon eyes on it. She fumbles around her desk, misses her mouse, and can’t answer her boss’s questions about a project launch. “Sometimes it feels like she’s flying blind,” he explains. He hands her Copado. The mask comes […]
Hiver | Poor cross team collaboration
Detective Red Undant returns to solve another “customer service crime.” This time, the culprit is bad cross-team collaboration. As he narrates, chaos erupts in the background: a frustrated customer wrestles a support agent for control of a binder, symbolizing siloed teams and lost communication. The detective stays calm. He explains how Hiver integrates with tools […]
Hiver | Case of the Missing Email
A trench-coated detective named Detective Red Undant walks into a chaotic office “crime scene.” The crime? A customer email has gone missing, swallowed by an endless trail of CCs and forwards. He interrogates frazzled employees, piecing together the timeline like a classic whodunit. Each handoff makes the story messier until the truth is clear: the […]
Salesforce | The Handoff
A woman sits down for a date with a man who speaks like a stiff, automated chatbot. When she casually mentions her love of hair metal, he stares blankly before awkwardly “handing off” the conversation to someone new: Randy, an absurd 80s rock star stereotype. Instead of improving things, Randy makes everything worse. He’s loud, […]
Pipedrive | Navigating the Fast Lane to Growth
A woman drives a sleek green sports car along a breathtaking scenic road. As she moves forward, a dramatic, movie-trailer voiceover explains how everyday business tasks can slow progress. These distractions appear as literal roadblocks: a stop sign, a herd of sheep, and other obstacles on her journey. Suddenly, her car’s dashboard transforms into the […]
SurveyMonkey | Analyzing Your Survey Results
SurveyMonkey skips complex technical demos for a simple, small-business focus.This 2D animated video uses colorful, cartoon-style visuals—coffee shops, laptops, and charts—to show customer feedback and actionable insights. The result is a clean and approachable pitch. SurveyMonkey comes across as an easy, essential tool for small businesses making data-driven decisions. The Explainer Formula (That Converts) Problem-first […]
Pipedrive | We Make Sales Easy
Pipedrive shares its “by salespeople, for salespeople” idea with fast, energetic animation. The video uses simple line drawings and animated characters to show who uses the product. It also shows easy-to-understand animated mockups of the software. Instead of listing every feature, it focuses on how Pipedrive helps sales teams stay clear, focused, and organized. The […]
Twilio | Modern customer engagement with Twilio
Twilio uses charming storytelling to explain how its platform helps brands create real human connections. Instead of showing APIs and code, the video tells three short customer stories, each showing how Twilio enables personalized communication at the perfect moment. The mix of 2D characters and tactile 3D objects makes the video feel warm, modern, and […]
Salesforce | Say Hello to Einstein Copilot
Salesforce launches Einstein Copilot with a high-energy, rapid montage that feels more like a tech hype reel than a standard product demo. The video uses the familiar visual language of chat apps—bubbles, emojis, and notifications—to show how the AI assistant handles requests instantly. By resolving a stream of work tasks in seconds, Einstein Copilot is […]
Dialpad | The Ai-Powered Customer Intelligence Platform
woman sits at a desk, overwhelmed by a chaotic screen crammed with glitching apps and sticky notes. She swipes it all away in one motion, revealing the clean, unified Dialpad interface. Instantly, she’s transported from the messy office to a serene, modern lounge. As she explains how Dialpad combines calls, messages, meetings, and support, her […]
Dialpad | Close Deals, Faster
A sales leader walks calmly through her office while chaos swirls around her—calls, notes, and objections flying in every direction. The background is a frantic blur of activity, but she stays composed as pop-up graphics reveal Dialpad AI handling tasks in real time, from live coaching to objection handling. The storm subsides as she effortlessly […]
Dialpad | Superbowl 2024
A narrator walks through a modern office, explaining what Dialpad AI can and can’t do. The ad cuts between humorous vignettes: it can’t make a bad joke funny, but it can instantly give support agents the right answers. It can’t clone your top salesperson, but it can coach the entire sales team in real time. […]
Pipedrive | We Make Sales Easy
Pipedrive uses minimalist 2D character animation and a clean line-art style to highlight its philosophy: a CRM built by salespeople, for salespeople. The video avoids feature overload and focuses on clarity and action. Abstract metaphors, like a puzzle cube representing goals, break into simple, daily blocks. Combined with a clean UI demo, the video positions […]
Slack | What is Slack?
Slack reintroduces itself not as a chat app, but as an AI-powered work operating system. The video begins with vibrant, shape-based motion graphics to show the chaos of modern work—siloed knowledge and fragmented data. It then transitions to a high-fidelity UI demo, showcasing how Slack centralizes everything: Salesforce data, AI agents, project management, and automated […]
HubSpot CRM | ‘Coffee’
Two cowboys sit by a campfire. One uses a laptop to quickly run reports with HubSpot CRM. The other, Devo, struggles with a huge, steam-powered espresso machine. While the laptop cowboy finds a new café lead in minutes, Devo is still trying to make a “flat white.” When he hears they might buy a café […]
HubSpot CRM | ‘Beans’
The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]
HubSpot | Increase Your Leads
A phone shows a “Lead Tracker” with zero qualified leads out of 85. A woman and her team stand stressed in a dark, ominous elevator. A voiceover says, “Marketing leads shouldn’t lead to a dead end.” The elevator clangs like a horror film. Suddenly, the scene shifts to a bright, modern office with HubSpot dashboards […]
HubSpot | Close More Deals
A woman sits in a dark, spy thriller-style office, sweating over a cluttered software interface. A dramatic voiceover lists admin tasks like “data entry” and “updating records.” Her eyes widen. The tension builds—until the voiceover declares: “These tasks have nothing to do with closing deals.” Suddenly, the scene cuts to a bright, calm office. A […]
