HubSpot | Scale Your Service
In a dark, depressing office breakroom, a woman struggles with a customer support issue on her laptop, which displays a complicated interface. A voiceover explains that as companies grow, supporting customers gets tougher. In a moment of pure frustration, she dumps an entire pot of coffee over her head. The scene immediately cuts to the […]
Zendesk | AI agents help you scale fast
Lucy, a lamp designer, is in her peaceful workshop when her creations suddenly go viral. Customer inquiries flood in—literally—as chat bubbles fill the space. A Zendesk AI Agent steps in, handling questions about shipping, returns, inventory, and influencer deals. Lucy relaxes and hugs her cat, while happy customers are shown enjoying their quirky lamps. It’s […]
Zendesk | Help my AI! presents: Serenit-E
Zendesk stages a mock therapy session with a dysfunctional competitor AI named “Serenit-E.” The AI is portrayed as a glam, caterpillar-like robot lying on a therapy couch, refusing to work and declaring itself “too fabulous.” As a calm therapist questions it, the AI complains about its working conditions. The ad ends with Zendesk’s clear contrast: […]
Zendesk | How does Zendesk’s generative AI help your customer experience agents?
A narrator introduces a calm, high-performing customer service agent. He’s effortlessly working through his tickets. But when the narrator wonders what it would be like without Zendesk AI, everything falls apart. His snow globe erupts into a blizzard. His inbox floods. He panics. Zendesk’s generative AI features—like summarizing tickets, adjusting tone, and expanding replies—kick in […]
Zendesk | AI for VIP customer service
A young girl loses her teddy bear—“HunBun”—while staying at a hotel. Her mom messages the hotel. Zendesk AI flags her as a VIP and routes the request with urgency. A manager finds the bear, ties a ribbon around its neck, and ships it next-day. The girl receives HunBun and beams with joy. On-screen text reads: […]
Zendesk | AI that knows it’s all about YOU
A narrator introduces “Snake Eyes,” a serious-looking heavy metal musician, who’s “trying to change his tune” by playing a delicate mandolin. We learn that Snake Eyes’ favorite guitar brand uses Zendesk AI. It helped him get a personalized guitar pick and update his preferences to match his new persona. A single tear rolls down his […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]
Intuit Mailchimp | Mailchimp Your Marketing
The ad takes place in a modern office where employees brag about how they “Mailchimped” their marketing. Each claim is backed by Mailchimp’s real features—AI-generated campaigns, predictive segmentation, and abandoned cart automation. As their results grow, the visuals get absurd. One marketer floats through the ceiling thanks to record-breaking ROI. Another makes her CFO cry […]
Monday.com | Expect more from your CRM with monday CRM
An office worker stands up—literally—on his desk, shouting about how much he hates their slow, clunky CRM. He demands a faster system that actually helps him do his job. His team cheers. But another colleague calmly chimes in: they already use monday CRM. He shows off its clean dashboard, sales pipelines, quote generator, and email […]
Monday.com | Give your team a platform they’ll love
A woman sits at her desk, venting that all work platforms are the same—hard to learn, no one uses them. Suddenly, a confident purple alpaca appears and claims monday.com is different: the one platform she’ll actually love to use. The alpaca shows how she can build her own workflows—no admin, no approval chains. When she […]
ZoomInfo | Copilot: Turn Data Into Gold
Set in a Wild West gold prospecting scene, cowboys dig with shovels searching for gold. The lead cowboy explains the need for the right tools to find the “motherlode.” He then reveals his modern tool — the ZoomInfo app on his smartphone. He calls data “the new gold,” positioning ZoomInfo as the essential tool for […]
ZoomInfo | GTM Intelligence
Business professionals go about their day — working from home, at the office, in the gym, cooking, even attending conferences. Wherever they are, they rely on ZoomInfo to instantly access the business data they need. With quick voice commands or taps on their devices, they pull up account summaries, contact updates, lead qualifications, deal progress, […]
ServiceNow | Put AI to work in IT
Nick is amazed by how his colleague Patty fixes IT problems before they even happen. Patty reveals her secret: the ServiceNow AI Platform. She explains how autonomous AI agents detect issues, analyze alerts, and suggest fixes automatically. Patty shows how the AI Agent Orchestrator brings together agents from ServiceNow and third parties to solve problems […]
ServiceNow | That was service then, this is ServiceNow
Jim, a customer service manager, talks with his colleague Nick about the challenges their team used to face. They handled a flood of calls, chats, emails, and cases that slowed their work. Jim explains how ServiceNow AI Agents automate many repetitive tasks. These include resolving customer cases, verifying licenses, and updating records — all requiring […]
ServiceNow | What are ServiceNow AI Agents?
A woman asks her colleague for help regaining access to the HR portal. He tells her not to worry—ServiceNow AI Agents are already handling it. The screen shows AI Agents pulling logs and syncing directories in real time. Surprised, she jokes about having “personal minions.” Her colleague explains these AI Agents automate repetitive tasks so […]
GitHub | Thank you for 10 years of code
The video opens with a screen recording of the early GitHub interface, showing a pull request being initiated. It then cuts to a fast-paced montage of people coding in real-world environments: a coffee shop, an office, a lab, a classroom, a dorm room, and a child at home. The emphasis is on human connection, collaboration, […]
Zendesk | “It’s Mostly Just Astronauts”
A person in an old-fashioned deep-sea diving suit lounges on a couch, reading. An astronaut walks in from the back, talking on what sounds like a phone. He says he’s “go for drinking,” but the group is “mostly just astronauts.” The diver gives a tired sigh. A text overlay reads, “RELATIONSHIPS ARE COMPLICATED.” The scene […]
Zapier | On/Off
The ad opens with people struggling through complex, manual business tasks in an “Automation Off” world. A man is overwhelmed at a whiteboard. A woman panics on the phone. Another is buried under crashing data screens. These scenes feel all too real. Then the tone shifts. The ad imagines absurd, magical ways these people wish […]
Dapper | Pulp Fiction, But It’s B2B Marketing
Two men in black suits drive through a city in a scene styled like Pulp Fiction. As they talk, the passenger explains the convoluted process of B2B marketing. He mocks how buyers must first fill out forms, become “Marketing Qualified Leads,” and then wait for a sales rep to contact them—still without seeing pricing. The […]
Zendesk | Why Zendesk?
Jessie Prestige has a problem: the photo upload isn’t working on the MondoPics website. She submits a support ticket. On the other side, Zendesk support agent Jason Borden receives the ticket and begins typing a reply—but then switches to live chat. Jessie joins the chat and admits she doesn’t know her browser version. Jason responds […]
Mailchimp | Mail Shrimp
A young person sits alone in a retro-futuristic sorting room, eating a shrimp sandwich. Around them, glowing paper-filled shelves stretch across the space. Workers in uniform move quietly. One shrimp has a human-like eye staring back. As emotional music swells, the person reflects. The ad ends with the text “MailShrimp” transforming into “MailChimp.” The Formula […]
Gong.io | Gong Super Bowl Commercial
Gong.io’s “Sound of Success” Super Bowl commercial introduces its Reality Platform™ through a loud, literal metaphor: every sales win triggers a giant, resounding gong. The ad uses humorous, exaggerated moments to visualize sales success—and connect it directly to Gong’s value. The Formula (That Works at Any Budget) Symbolic Sound + Visual Metaphor = Brand Recall […]
HubSpot CRM | ‘A Smooth CRM for Rough Seas’
Kathryn Hahn stars as the pirate CEO of a high-seas business in HubSpot’s “A Smooth CRM for Rough Seas.” Set aboard a fully crewed ship, the ad uses a nautical metaphor to show how chaotic customer relationships can feel without the right tools. But with HubSpot CRM, even the most turbulent waters become smooth sailing. […]
ClickUp | How Marketing Managers Feel When They’ve Had It!
In this ad, a marketing manager hits his breaking point. He’s buried in meetings, missing deadlines, and dealing with nonstop miscommunication. Just as everything spirals out of control, ClickUp steps in—instantly organizing his chaotic workflow. The result? Calm, clarity, and control. The ad captures the emotional rollercoaster of marketing work and shows how ClickUp brings […]
Freshworks | #HitRefresh with Freshworks
An animated customer service agent runs frantically through a chaotic office, clearly overwhelmed. She’s gripping a flaming telephone and hurls it at a glitching screen labeled “Bloat Overload.” The scene captures the stress of clunky legacy software—until the chaos stops, and everything refreshes. Freshworks appears as the modern solution, offering agents a calmer, cleaner way […]
Storylane | Love at First Demo
The ad portrays a whimsical and exaggerated scenario where a sales representative attempts to deliver a product demo using traditional methods. The demo is disjointed and lacks engagement, leading to a lackluster response from the prospect. Realizing the shortcomings, the rep switches to Storylane, creating an interactive and personalized demo. This new approach captivates the […]
Salesforce | Intro to Salesforce for Small Business
Small business owners struggle to manage sales, marketing, and customer contacts. The video shows how juggling multiple tools causes stress and missed opportunities. Salesforce steps in as an all-in-one platform. It helps users manage everything easily in one place. The Formula (That Works at Any Budget) Common Small Business Problems + Unified Software = Easy […]
Salesforce | “Not Cool”
This short, punchy ad shows a woman trying to look up a company on her phone, only to find…nothing. No website. No social presence. Her reaction? A disgusted “Not cool.” Salesforce uses this 15-second scene to highlight a very real pain point: if your business isn’t digital, you’re invisible. The Formula (That Works at Any […]
Zendesk | Relationships Are Complicated: “Space Crap”
Zendesk drops us into an absurd sci-fi scenario where a stressed-out human and an alien customer argue over — you guessed it — space crap. Set on a spaceship, the ad dramatizes a messy customer relationship through hilarious intergalactic tension. The core message: customer relationships are complicated, but Zendesk helps smooth things over, even when […]
Salesforce | Without Salesforce: Chaos.
Salesforce contrasts the chaos of managing business without their platform against the clarity and growth that comes with it. The video opens with a chaotic office scene, where employees struggle with fragmented tools, missed deadlines, and frustrated interactions. Then, Salesforce steps in, presenting a streamlined, connected workspace where teams collaborate smoothly and data flows effortlessly, […]
Zendesk | Helpful AI agents
Zendesk delivers a hilariously dry mockumentary-style ad that introduces its AI tools by doing the opposite of what you’d expect: showing AI agents acting like unhelpful humans. Set in a fictional office called “AI-ssist,” we meet chatbots that are late for meetings, passive-aggressive, and more focused on their lunch than solving support tickets. The twist? […]
Zendesk | WTF is Zendesk?
In the ‘WTF is Zendesk?’ commercial, Zendesk employs self-aware humor to address a common question: “What exactly does Zendesk do?” The ad uses witty dialogue and engaging visuals to demystify the complexities of customer service software, making it accessible and relatable to a broad audience. The Formula (That Works at Any Budget) Self-Referential Humor = […]
Salesforce | Personalize your Partners’ Experience
In this ad, Salesforce highlights how personalizing partner experiences can make a big difference. The story starts with a new partner entering the office. She’s quickly ignored, her name is forgotten, and she’s handed a generic stack of leads. Frustrated, she walks away. Salesforce steps in and transforms the experience by offering a tailored, personalized […]
Zendesk | “I like it when he gives me the business”
In this ad, Zendesk humorously personifies the relationship between a business and its customers. The narrative unfolds as a woman recounts her frustrations with her partner—who is revealed to be the business itself. She shares how the business’s poor customer service led her to publicly vent on social media, causing embarrassment. The ad emphasizes the […]
Zendesk | The Zendesk AI Effect
In this ad, Zendesk showcases how their AI-powered customer service platform transforms the customer experience. The video highlights real-world examples of businesses leveraging Zendesk AI to enhance productivity, improve service quality, and achieve measurable business results. The Formula (That Works at Any Budget): Real-World Examples = Credible ImpactThe ad features authentic testimonials from businesses that […]
Intuit Mailchimp | The Brain Finds A New Audience with Facebook Ads
In this ad, Mailchimp cleverly uses a plastic or glass-like brain model to visually explain how the platform acts as a “second brain” for marketers. Set up on a table, the brain model lights up in one specific section as the speaker explains how Mailchimp helps her find new audiences. This metaphorical brain highlights how […]
Salesforce | Stop playing hide and seek with customer data
Salesforce’s ad brings an unexpected twist to the usually dry subject of customer data management. By using a playful metaphor, the ad emphasizes the power of their CRM tool to bring together scattered data and streamline customer insights. The Formula (That Works at Any Budget): Playful Metaphor + Relatable Frustration = Instant ConnectionThe ad kicks […]
AppMesh | Sales Therapy – SalesMesh
AppMesh’s “Sales Therapy” ad is a clever, low-budget spot featuring a single sales rep venting to a therapist—not about his personal life, but about his CRM. The premise? His CRM doesn’t listen, support, or even acknowledge him. It’s the ultimate toxic relationship, but with software. AppMesh positions itself as the CRM that finally understands. The […]
Zendesk | The Zendesk Sales Suite
Zendesk’s “Sales Suite” ad blends mock-serious corporate tone with sharp humor to poke fun at outdated, overcomplicated sales tech. It positions Zendesk as the refreshingly simple, human-centered alternative that understands how sales actually works—chaotic, emotional, and sometimes awkward. The Formula (That Works at Any Budget): Corporate Satire = Instant DifferentiationThe ad mimics the style of […]
Mailchimp | Now What, That’s What
Mailchimp’s “Now What, That’s What” ad tackles the all-too-familiar moment in business where you’ve just launched something… and then realize you have no clue what comes next. It’s a stylish, clever ride through the “messy middle” of marketing, offering Mailchimp as the clear next step when the excitement of launching fades into a fog of […]
ServiceNow | Connecting Corners with AI
This cinematic ad from ServiceNow explores what happens when departments work in silos—emails get missed, teams misalign, and time is wasted. But with AI quietly connecting the dots, work starts to flow. The message? ServiceNow helps your business run smarter by bringing everything—and everyone—together. The Formula (That Works at Any Budget): Everyday Inefficiencies = Built-In […]
HubSpot | Have you heard of HubSpot?
HubSpot’s ad leans into one of the oldest marketing truths: word-of-mouth wins. But here, it’s turned into a full-on absurdist sketch. Everyone’s heard of HubSpot—except the one person who hasn’t. What unfolds is a surreal, energetic spiral of over-the-top reactions, all centered around one hilarious truth: it’s kind of weird not to know HubSpot at […]
Monday.com | Back to the office (or not)
This Monday.com ad captures the awkward limbo of hybrid work culture by following one employee’s very literal and very funny attempt to “return to the office.” As the camera follows her through parks, stairwells, and near-empty conference rooms, it becomes clear: the workplace isn’t one place anymore—and that’s exactly why Monday.com exists. The Formula (That […]
WalkMe | Employee Frustration can be Difficult to Diagnose
WalkMe’s ad takes a humorous and insightful approach to highlighting employee frustrations in the workplace. The ad features a comical “diagnosis” of a worker’s frustration with technology. The scenario uses a doctor-patient dynamic, where the employee’s frustrations are misinterpreted and treated as something far more complex than they are. Ultimately, WalkMe positions itself as the […]
WalkMe | Imagine a couples therapy session with your software! #2
In WalkMe’s second ad in the therapy series, the focus shifts to a hilarious and relatable couples therapy session—this time between a software and its user. The user voices all their frustrations with the software, while the software gets a chance to defend itself. The comedic portrayal highlights the miscommunications and unmet expectations that occur […]
WalkMe | What would your software say to you in therapy? #1
WalkMe’s ad takes a humorous look at the relationship people have with software. The ad imagines a software program going through therapy to voice all its frustrations about being misused, misunderstood, and underappreciated by its users. This comedic take offers a light-hearted approach to the challenges of tech adoption and user experience, highlighting how WalkMe […]
Workbooks | the No BS CRM
Workbooks’ “No BS CRM” campaign takes a bold and humorous approach to highlight the frustrations many businesses face with traditional CRM systems. By using exaggerated scenarios and a candid tone, the ad positions Workbooks as a straightforward, reliable alternative for midsize businesses seeking a no-nonsense CRM solution. The Formula (That Works at Any Budget): Humorous […]
Monday.com | for whatever you run
Monday.com’s latest ad takes a creative leap by portraying a business being run inside an orca. This imaginative setting underscores the platform’s versatility, emphasizing that no matter how unconventional or unique your business environment might be—even inside a giant marine mammal—Monday.com can adapt to your needs. The Formula (That Works at Any Budget): Unconventional Setting […]
HubSpot | Spread Too Thin
HubSpot’s “Spread Too Thin” ad humorously highlights the chaotic and overwhelming life of a small business owner trying to juggle everything. Through relatable scenarios, the ad effectively underscores the difficulties faced by entrepreneurs who handle marketing, sales, and customer support all at once. By showcasing the struggle, HubSpot presents its software as the perfect solution […]
Mindful | Trish’s Customer Experience with Mindful
Mindful’s ad, “Trish’s Customer Experience,” takes a relatable look at the chaos of customer service—dropped calls, endless hold times, and frustrating AI menus—and transforms it into a comedic, charming narrative. Trish, our overworked protagonist, navigates a whirlwind of customer expectations and tech mishaps before discovering that Mindful is the calm in the storm. The Formula […]
