PacBio | Weird Ideas for a DNA Sequencer

A PacBio marketing team sits in a boardroom trying to figure out how to advertise their new benchtop HiFi sequencer, Vega. They test several ad concepts. One is a straightforward technical pitch. Another is an emotional campfire scene featuring the real CEO singing about genomics. A third idea turns into a dramatic black-and-white art film. […]
Schoox | Bring the Magic Back to Learning

A stressed hotel manager spirals into a full meltdown while talking about training thousands of employees. She complains about customer spills, gluten allergies, and the chaos of managing staff across locations. A magician tries to calm her down with basic tricks, but she demands “real magic.” He then attempts to explain Schoox while escaping from […]
Lavender | AI Takes Lavender Joe’s Job

Lavender Joe is unconscious on a sofa when an AI-powered clone in a lavender suit sees an opportunity to take his job. The AI downloads audio-cloning software, props Joe upright, dresses him in the lavender jacket, and hides behind the couch during a video call with their manager. Using a fake voice and “moving mouth” […]
Rubrik | Backup Things

A group of IT professionals sits around a basement table playing Dungeons & Dragons while describing a terrifying “monster” attacking their systems. The monster is eventually revealed to be the WannaCry ransomware virus. The ad quickly transforms into a full parody of Stranger Things. A skeptical sheriff investigates strange events. Christmas lights flicker across a […]
Rubrik | A Better Fit

At a holiday office party, a man complains about the constant “babysitting” required by old backup systems. As he explains the frustration, the scene suddenly transforms into a flashy rap music video. He raps about fragmented data, poor visibility, and outdated infrastructure while dancing through neon-lit offices and dramatic set pieces. The performance becomes even […]
Similarweb | Tod’s Little Helpers

Tod runs a small coffee shop. He follows all the rules, but his business is not growing. He signs up for a Similarweb “VIP Plan.” Suddenly, a team of “little helpers” appears. They follow him everywhere and fix his problems using data. They even point out that he doesn’t like coffee and serve him hot […]
Wiz | CISO MUSICAL

A high-production, Broadway-style musical opens on the life of a Chief Information Security Officer. The stage fills with singers and dancers performing “Securing the Cloud,” turning an enterprise role into a full theatrical production. As the story unfolds, the CISO is overwhelmed from every direction. Dancers rush the stage holding giant blocks labeled with industry […]
Forescout Technologies | Illuminate and Defend

A group of IT professionals sits around a table playing a tabletop role-playing game called “Dungeons & Data.” A dramatic Game Master narrates the action as their corporate network is represented by a detailed office diorama. Each player embodies a real-world security role. One controls the “CISO,” while others act as researchers and SOC analysts. […]
ServiceNow | What is ServiceNow’s AI Control Tower?

Two colleagues, Patty and her coworker, walk through a pristine, high-end office discussing the impact of ServiceNow’s AI Control Tower. What sounds like casual workplace banter quickly turns into a list of concrete wins. They mention a 53% reduction in customer service queues and explain how AI agents can now be actively “steered” toward high-impact […]
Adobe Acrobat | Acrobat Studio Jingle Auditions

Two overly serious creative directors hold auditions for Adobe Acrobat’s next jingle. What should be a simple branding task becomes an absurd, high-stakes performance review. Big-name talent like Kristin Chenoweth and Chance the Rapper audition alongside bizarre contenders, including a folk singer who can’t explain what “PDF” stands for and a death-metal vocalist screaming document […]