Pie Insurance | Pet Salon
This ad unfolds like a lighthearted folk tale. Told through playful animation and a folksy ballad, it follows two pet groomers running a “slippery” business where chaos never stops. They get distracted by a poodle’s sky-high hairdo and a mischievous cat climbing through the window—until disaster strikes. One of the groomers slips on a wet […]
Pie Insurance | Cosmic Woodworking
A woman in a full astronaut suit prepares for what seems like a space mission. The lighting, the music, the slow-motion shots—all pure sci-fi. Then the twist: instead of boarding a rocket, she steps out of a van at a residential construction site. She’s a carpenter. She sands wood, cuts lumber, and chats with her […]
Pie Insurance | Hard Working Wheels
A heartfelt folk song about “hardworking wheels” plays over a cinematic montage of small business owners and their work vans. A landscaper in a full football uniform loads a lawnmower into her van. A plumber, dressed in a vintage deep-sea diving suit and flippers, carefully unloads pipes from his truck. The song’s warm, steady rhythm […]
Pie Insurance | Hard Working Boots
A heartfelt folk song plays over a cinematic montage of small business owners — a plumber, a mechanic, a chef, and a landscaper — all wearing absurdly over-the-top safety gear for their everyday jobs. Over these surreal visuals, the narrator explains that Pie Insurance protects hardworking people like these — so they can focus on […]
Pie Insurance | Hard Working Minds
A heartfelt folk song plays over a montage of small business owners — a chef, an auto mechanic, and a plumber — each wearing absurdly over-the-top protective gear for their everyday jobs. The chef dons a full silver fire-proximity suit just to bake a pie.The mechanic wears a hazmat suit to work on a car.And […]
Pie Insurance | Hard Working Hands
A heartfelt country-folk song plays over a cinematic montage of hardworking small business owners — a plasterer, a plumber, and a chef — each facing the daily dangers of their jobs. The song praises their “rugged and worn hands that persevere,” as we see exaggerated depictions of their work: a plumber wearing a cracked deep-sea […]
Vector | Hedge-Level Targeting
A woman is raking leaves in her yard when someone in a ghillie suit suddenly leaps out of a bush. It’s not a prankster — it’s a marketer. The marketer cheerfully explains that the woman is an “in-market, director-level, perfect ICP match” who’s been researching SaaS tools. She proudly points to her shirt, which reads […]
Vector | Carry On Outreach
A man returns home from the airport, unzips a large duffel bag, and out pops a woman — a marketer who’s been physically retargeting him because he fits her company’s Ideal Customer Profile (ICP). She cheerfully explains she’s been following him all day — on his flight, through baggage claim, even inside his luggage. With […]
Bigin by Zoho CRM | The CRM choice for anybody
Told as a Western folk ballad, this ad follows Alma, a dedicated tutor trapped in the chaos of manual communication. In a dimly lit, vintage classroom, she’s surrounded by stacks of books and endless lists of phone numbers, spending “days and nights” calling parents one by one. A solemn narrator sings her struggle: “Business is […]
Bigin by Zoho CRM | The CRM choice for every enterprise
Told as a Western folk ballad, this ad follows Clara, the overwhelmed owner of a busy carwash. Her office is a whirlwind of chaos — sticky notes flying, phones ringing nonstop, and appointments slipping through the cracks. A gravelly-voiced narrator sings that her business has become “a nightmare.” Then, the tone shifts: “One day, Clara […]