37signals | Get somewhere with Basecamp.
A man with a backpack rushes up a moving escalator while trying to work on a device. He looks frantic and inefficient. Around him, other passengers stand still and ride up effortlessly. The scene ends with the message: “Get somewhere.” Basecamp positions itself as the tool that helps you progress without unnecessary hustle. The Formula […]
CAKE.com | Stop burning your money
A woman in an office looks directly at the camera and tells viewers that low productivity is costing their business money. To prove her point, she lights a novelty banknote labeled “YOUR MONEY” on fire. The situation escalates as she grabs entire stacks of cash from a drawer and sets them ablaze on her desk. […]
HubSpot CRM | ‘Coffee’
Two cowboys sit by a campfire. One uses a laptop to quickly run reports with HubSpot CRM. The other, Devo, struggles with a huge, steam-powered espresso machine. While the laptop cowboy finds a new café lead in minutes, Devo is still trying to make a “flat white.” When he hears they might buy a café […]
HubSpot CRM | ‘Beans’
The cowgirl CEO sits at a saloon bar, praising value. That’s why her “outlaw business” uses HubSpot CRM—and why she always orders beans. Behind her, a chalkboard menu reads:“BEANS – 2¢”“HUBSPOT CRM – FREE TO GET STARTED.”She spoons up the beans, happily declaring: “So much bang for your buck.” The Formula (That Works at Any […]
HubSpot CRM | ‘Holler’
A woman on horseback, the “CEO of a fast-growing outlaw enterprise,” asks her team for a status update. But her team is across a massive canyon. They try yelling back business jargon like “quarterly train acquisition campaign,” only for the echo to garble it. She introduces HubSpot to bring teams and data together—so no one […]
Vidico x Toggl | Toggl Track
The scene opens on three men dressed as ancient Greek philosophers trying to log time for “1 Philosophy.” They fumble with a quill, parchment, and hourglass. A narrator calls the process “inaccurate, inefficient, insanely slow.” A modern woman enters, takes the hourglass, and transitions the scene into a bright modern office. She opens Toggl Track […]
Zendesk | AI agents help you resolve problems instantly
A woman named Cal wakes up early for a final job interview as a game designer. But her coffee machine is broken. She panics. She messages the manufacturer. A Zendesk AI Agent instantly reads the error code and offers a quick fix. Coffee made, nerves calmed, Cal aces the interview. The narrator explains the ripple […]
Zendesk | AI agents help your team get back on track fast
Raj, an employee, faces a last-minute crisis—his email crashes just as he’s about to send a critical report. He contacts IT, and Zendesk’s AI Agent jumps in. It flags the issue as urgent, completes security checks, and restores his access. The crisis is averted. But the story doesn’t stop there. His relief spreads to his […]
Zendesk | Help my AI! presents: Serenit-E
Zendesk stages a mock therapy session with a dysfunctional competitor AI named “Serenit-E.” The AI is portrayed as a glam, caterpillar-like robot lying on a therapy couch, refusing to work and declaring itself “too fabulous.” As a calm therapist questions it, the AI complains about its working conditions. The ad ends with Zendesk’s clear contrast: […]
ServiceNow | Put AI To Work for People
A spokesperson walks through a typical office, acknowledging the audience’s “AI fatigue.” She introduces employees dealing with slow, manual work—each smiling through gritted teeth. We meet a developer waiting months for code, a support agent digging through case files, a pregnant HR worker confused by policies, and an IT manager barely holding it together during […]